There are hundreds of metrics marketers can use to evaluate how successful a campaign is. As different metrics provide different insights, it is important to identify the most suitable one for every strategy. Marketing metrics allow us to track performance...
SEM is an umbrella term containing a variety of strategies and techniques extensively utilised on search engines for marketing purposes. Some examples include: Google, Bing, Yahoo, and more. SEM is an effective strategy for growing your business and expanding your...
TikTok is among the most downloaded and widely used apps, making it a lucrative platform for advertising. You should consider advertising your ad on TikTok if you want to target younger Millennial and Gen Z consumers particularly. You are losing out on a...
As technology becomes increasingly ingrained in our routine, we spend most of our time connected. Today, communication between companies and consumers has evolved to reach digital channels to further expand the reach of brands. There is a need for companies to alter...
According to Statista, the number of social media users worldwide has seen a steady increase since 2017, with nearly 3.96 billion users in the year 2022. It is not surprising that more businesses and brands are looking to harness the power of social media to boost...
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