by Vertical Institute | Dec 5, 2022 | Blogs
The AIDA marketing model is one which many marketers find useful since it is one that we apply in our everyday lives, sometimes without even realising it. Marketing frameworks assist content marketers by streamlining the marketing process. Although there are various...
by Vertical Institute | Nov 24, 2022 | Blogs
Whether you’re starting out in content marketing or seeking to optimise your existing content, a content marketing strategy is crucial. However, it may be challenging to develop a strategy that works well with your overall marketing plan and your business. So, here...
by Vertical Institute | Nov 22, 2022 | Blogs
KPI is a term that is often heard and used in business meetings or conversations. But, how can you define KPI in marketing? A key performance indicator (KPI) is a measurable characteristic that shows how well any company is achieving its key business goals. To put it...
by Vertical Institute | Nov 18, 2022 | Blogs
Organic social media is excellent for attracting attention without having to pay for the advertisement space. The main way to do this is through organic content\ social media techniques. This includes blogging, scheduling social media posts, and sharing other...
by Vertical Institute | Nov 14, 2022 | Blogs
Marketing personas can be said to be one of the first priorities of marketers for a long time. They are like the building blocks of any successful marketing campaigns. Crafting personas in marketing provide us with a clear picture of the preferences and wants of our...
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