At Vertical Institute we host multiple UX/UI bootcamps over the course of 2 years and we have heard many different interesting questions that our students have. Beside the fundamentals such as “where should I seek inspiration for my designs”, we have gathered our top questions and answered them so you can have a better understanding before diving into the world of UX/UI.
- What is the difference between UX and UI?
No! Let me start off by saying that UX and UI are not the same thing despite how people often use the terms interchangeably. In fact, they are very different in what they both offer. Here is a simple infographic to show you its main differences.
In short, a simple way that you could use to remember this information is to think of UX as the base of a cake and UI is the design of how the cake would look like. (Fun fact: most professionals tend to use the term UX designer instead of UX/UI)
- How can I achieve the “UX mind”?
Meetings and endless deadlines makes the process of being UX centric such a daunting task to keep up with. But here’s the catch, if your business is dependent on an app or a website, UX should be a priority always. How to then achieve the UX mind?
First you have to understand that this is not a one time checklist for you to tick off and be done with. It is a continuous process that is alway “in progress” or improving.
Secondly, please do not treat yourself as the target audience when designing. This mistake is known as a false-consensus effect. The assumption holds that others will behave similarly to the way that you do, which is probably not true since we are all unique in our own ways. The best way you can counter this is to have your friends, colleagues, business partners or even host a focus group discussion on how different users would interact with the app. This is to gain further insights and pinpoint out things that you might have missed or not think about.
Lastly, to always have your users in mind. Ask yourself questions such as “how would my user feel?”, “is this intuitive enough?”, “will they be able to understand the buttons?”. By having questions for yourself makes it easier for you to cross check the experience with your prototype.
- How does UX/UI affect my business?
It may seem inherent that the way the user experiences your business would definitely affect the image of the company. For example, if someone is required to wait 2 hours before being attended by the call service staff, they might just not use your products anymore. But what about the digital space – how would their online experience affect your business?
Here are some statistics that could help address this:
- 23% of customers who had a positive experience told 10 or more people about it.
- A well-designed user interface could raise your website’s conversion rate by up to 200%, and a better UX design could yield conversion rates up to 400%.
- Research shows that, on average, every $1 invested in UX brings $100 in return. That’s an ROI of a whopping 9,900%.
- When UX improves the customer experience, it raises a company’s KPIs up to 83% in conversion lift.
- If you utilize UX design to satisfy enough people to boost your customer retention by as little as 5%, you will be rewarded with a profit increase of at least 25%.
- How do you know if your UI is good enough?
One way you could think of UI experience is that it is similar to telling a joke. If you have to explain it, it loses its purpose. The UI journey should be intuitive enough that requires little to no explanation. Users should be able to navigate through the app or website using familiar cues such as an arrow representing forward or back. Do remember that it is always easier for users to react to familiar cues than to learn new representations. A rule of thumb that designers follow is if the process requires more than 3 steps, it is probably too much. With humans’ attention span shorter than a goldfish, it’s important to be as straightforward as possible when it comes to the interaction between the user and the medium.
- How can I improve my UX/UI skills?
There is no one stop solution to how you can achieve the best designs possible but you will ultimately be able to achieve pretty decent results with numerous practice. One way of practice is the art of copying. It is an extremely effective technique that is used not only by UX designers but Painters and Writers as well. The beauty lies in reverse engineering something great and recreating it from scratch. By trying to copy as close as possible to the original work allows you to expand your visual design skills and step out of your comfort zone. Through this exercise , not only will you learn a new style or interpretation of designing but also familiarise with functions you may not have explored before. But of course, always push your own boundaries and add a little ‘me’ element in your designs.
There is no hard and fast rule on how things should be done in the UX/UI realm. You can think of it as creating a new experience or as an empathetic designing process – it is open to interpretation. But if you are interested to learn the foundation on how tech giants do their UX designs, do check out our bootcamp here. Still have a burning question? Feel free to leave a comment!