Vertical Institute Breadcrumbs Arrow Careers

Senior Performance Marketing Specialist

Full-time, Hybrid

We are seeking an analytical and results-oriented Senior Performance Marketing Specialist to supercharge our performance marketing campaigns.

The ideal candidate is someone with at least 4 years of performance marketing experience and thrives in a dynamic environment.

Roles and Responsibilities

  • Run and optimise campaigns on Meta, Google, TikTok, LinkedIn, and more to improve campaign performance and drive KPI success.
  • Monitor, analyse, and report performance results on a daily, weekly, or monthly basis.
  • Proactively provide recommendations and suggestions to deliver actionable audience and optimisation-based insights.
  • Work with cross-functional teams (creative, growth marketing, tech, and SEO) to establish marketing strategies to support revenue goals.
  • Analyse data to monitor revenue performance and uncover areas for improvement in our performance marketing team.
  • Create, manage and experiment with new channels and strategies to increase revenue
  • Management of monthly budgets to ensure efficient and effective marketing spend.
  • Produce and present regular performance reports, sharing insights via Looker Studio.

Requirements

  • At least 4 years of performance marketing experience
  • At least a bachelor’s degree in marketing, communications, business or any related field is preferred
  • Highly analytical and comfortable working with data sets to glean insights, with demonstrated ability to organise and consolidate multiple data sources for analysis and reporting
  • Comfortable with working cross-functionally within the Marketing team as well as with other business functions, with a strong desire to learn and collaborate
  • Driven, proactive, and detail-oriented individual with proven technical and analytical aptitude, with a curiosity for testing and innovation.
  • Have a passion for technology and education
  • A self-starter that loves a fast-paced environment and new challenges
  • High level of initiative with the ability to perform under pressure and tight deadlines
  • Strong sense of ownership and accountability
  • Excellent written and verbal communication skills is a must
  • Passionate about tech education and the mission of Vertical Institute.

What We Offer

  • Flexible work-from-home arrangement.
  • Competitive salary.
  • Opportunity to work in a fast-paced, dynamic, and innovative environment.
  • A collaborative and inclusive work environment.
  • Chance to make a meaningful impact on learners’ careers and lives.

Other Positions

Data Analytics/Data Science/GenAI Instructors

We are looking for freelance Data Analytics/Data Science instructors to join our VI instructional team. We have openings for both full-time and part-time freelance instructors. We are looking to hire team members, not individuals.

Part-time, Full-time, Freelance, Remote Arrow

Digital Marketing Instructors

We are looking for freelance Digital Marketing instructors to join our VI instructional team. We have openings for both full-time and part-time freelance instructors. We are looking to hire team members, not individuals.

Part-time, Full-time, Freelance, RemoteArrow

UX/UI Instructors

We are looking for freelance UX/UI instructors to join our VI instructional team. We have openings for both full-time and part-time freelance instructors. We are looking to hire team members, not individuals.

Part-time, Full-time, Freelance, RemoteArrow

Cybersecurity Instructors

We are looking for freelance Cybersecurity instructors to join our VI instructional team. We have openings for both full-time and part-time freelance instructors. We are looking to hire team members, not individuals.

Part-time, Full-time, Freelance, RemoteArrow