Web Marketing Course
Our WSQ Web Marketing Course equips beginners, professionals and business owners with practical skills in SEO, SEM, social media, content marketing, email marketing, Google Analytics and AI tools. Delivered over 21.5 hours, the digital web marketing course helps you improve online visibility, attract customers and measure campaign performance.
Pay little to no cash with government subsidies
Trusted by 50,000+ learners
Online/In-Person
Intakes Available
22 Hours Total
7 Lessons + 1 Assessment
Flexible Schedule
Weekdays or Weekends Available
Beginner Friendly
No prior background needed
Over 50,000+ learners have enrolled
Pay little or no cash with subsidies:
How Web Marketing Skills Shape Success in the Digital Age
Web marketing skills help businesses reach customers, strengthen online visibility and make better campaign decisions. In Singapore’s highly connected market, professionals who understand SEO, social media, digital advertising, content and analytics can support measurable business growth.
- 98.4% of Singapore’s population uses the internet, representing approximately 5.78 million people.
- Singapore’s digital economy reached S$128.1 billion, accounting for 18.6% of national GDP, according to the latest IMDA report available for 2026 planning.
- 90.6% of Singapore’s population has a social media user identity, showing the scale of audiences available across digital platforms.
- YouTube advertising reached 93% of Singapore’s internet users, highlighting the value of video and digital advertising within online marketing strategies.
Sources: DataReportal, IMDA, We Are Social
Our Web Marketing Course develops practical skills in SEO, SEM, social media, content marketing, email marketing and Google Analytics, helping learners plan campaigns, reach online audiences and measure performance more effectively.
Achieve Digital Success with Web Marketing Skills from Vertical Institute
Build practical web marketing skills through hands-on exercises using today’s leading digital platforms and AI tools. This beginner-friendly WSQ Web Marketing Course is eligible for up to 70% SSG course fee subsidies, with SkillsFuture Credit and PSEA available for eligible learners.
You’ll learn how to:
- Improve website visibility with SEO and content marketing.
- Run paid campaigns across Google, Facebook, Instagram and TikTok.
- Create marketing content faster with AI tools such as ChatGPT, Copilot and Canva.
- Measure campaign performance using Google Analytics and key marketing metrics.
- Build landing pages, generate leads and optimise campaigns for better results.
Who Should Take the Web Marketing Course?
Aspiring Digital Marketers: Build foundational skills in SEO, social media, content marketing, paid advertising and analytics to start your digital marketing journey.
Marketing Professionals: Update your skills with current web marketing strategies, AI tools and campaign measurement techniques.
Entrepreneurs and Business Owners: Learn how to effectively promote your business online, attract customers, and increase revenue through actionable digital marketing techniques.
Students and Lifelong Learners: Develop practical digital marketing skills for the workplace or a future career transition.
Freelancers and Content Creators: Expand your services with skills in content creation, SEO, social media and digital advertising.
Skills You’ll Learn in the Web Marketing Course
- Search Engine Optimisation (SEO): Improve website visibility through keyword research, SEO best practices, content planning and Google Search Console.
- Search Engine Marketing (SEM): Learn how paid search campaigns work, including campaign planning, landing pages and key performance metrics.
- Content Marketing: Create useful content ideas for websites and social media, with support from AI tools such as ChatGPT and Copilot.
- Social Media Marketing: Plan organic and paid campaigns across Facebook, Instagram and TikTok to reach and engage your target audience.
- Web Analytics: Use Google Analytics and campaign metrics such as CPC, CPA and ROAS to track performance and identify areas for improvement.
Why Choose Vertical Institute?
Hands-On Training
Learn through real-world activities covering SEO, social media, Google Analytics, email marketing and AI-powered tools.
Learn from Industry Experts
Gain practical insights from experienced digital marketing practitioners who share current strategies and real business examples.
Flexible Class Options
Choose from online or in-person classes, with weekday and weekend schedules available.
Trusted by 50,000+ Learners
Join a growing community of professionals who have trained with Vertical Institute.
Our instructors and students come from top companies
What Our Students Say About Vertical Institute
Jacqueline
Digital Marketing Course Alumni
Roy Kuah
Digital Marketing Course Alumni
Jezpreet Dhilon
Digital Marketing Course Alumni
Learn how our alumni have achieved career growth and honed their skills through our Alumni Success Stories.
Over 50,000+ learners have enrolled
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🏢 CORPORATE TRAINING
Accelerate Business Growth with Digital Marketing Skills
Why Digital Marketing training for your team matters:
Stronger Campaign Results
Execute data-driven campaigns across channels.
Improved Lead Quality
Optimise funnels to convert the right audience.
Improved Marketing ROI
Measure and optimise performance consistently.
Digital Marketing Course Fee & Subsidy Breakdown for Corporate
Frequently Asked Questions About the Web Marketing Course
How is the course structured and conducted?
The course runs for 21.5 hours, comprising 7 instructor-led lessons and 1 assessment. Classes are available online via Zoom or in person at Lifelong Learning Instititue, with weekday and weekend schedules available for selected intakes.
Do I need a background in web marketing to join?
No. The course starts with foundational digital marketing concepts and is suitable for learners with little or no prior experience.
What will I learn in the Web Marketing Course?
You will learn SEO, SEM, content marketing, organic and paid social media marketing, email marketing, Google Analytics, campaign measurement, landing page creation and the use of AI tools for marketing tasks.
Does the course include practical activities?
Yes. Based on the curriculum, you will complete guided activities such as planning social media campaigns, researching SEO keywords, creating advertisements, building a landing page, developing an email campaign and analysing marketing metrics.
Is this a WSQ course?
Yes. This is a WSQ course registered with SkillsFuture Singapore. Learners who meet the attendance and assessment requirements will receive a WSQ Statement of Attainment and a Certificate of Completion from Vertical Institute.
What government funding is available for this course?
Eligible Singapore Citizens may receive up to 70% SSG course fee subsidies, while Singapore Citizens below 40 and Permanent Residents may receive up to 50% subsidy, subject to eligibility. Singapore Citizens aged 25 and above may use their SkillsFuture Credit to offset the remaining course fee after subsidies, while those aged 21 to 31 may also use their Post-Secondary Education Account (PSEA), subject to eligibility and available balance.
What are the attendance requirements?
Learners must meet the minimum 75% attendance requirement prescribed by SkillsFuture Singapore and complete the required assessment and course evaluation.
What if I cannot attend or need to reschedule my course?
Contact Vertical Institute as early as possible. You may request a transfer to another intake at least 14 days before the course starts, subject to approval and availability. A maximum of three reschedule requests is allowed; the first approved reschedule is waived, while the second and subsequent requests are subject to a 5% fee based on the full course fee, plus any applicable administrative fee.
What is the withdrawal and refund policy?
Withdrawal requests must be submitted in writing. A full refund, excluding the non-refundable registration fee, may be provided for withdrawals made more than 14 days before the course starts. Withdrawals made 7 to 14 days before the course receive a 50% refund, while withdrawals within 7 days or after course commencement are non-refundable.
A S$15 administrative fee applies to approved withdrawals or transfers.
Can companies enrol employees in this course?
Yes. Companies may sponsor employees for corporate training under Vertical Institute. Eligible organisations may receive up to 70% SSG subsidy and may also qualify for schemes such as SkillsFuture Enterprise Credit, Absentee Payroll and the Enterprise Innovation Scheme.
What other courses complement the Web Marketing Course?
Related options include the SEO Marketing Course, Data Analytics Course, Generative AI Course, UI/UX Design Course and Generative AI Workflow Automation Course.
Join the Web Marketing Course
Ready to improve your online marketing skills? As AI and digital platforms reshape the way businesses market online, practical web marketing skills are becoming more valuable than ever. Start building the knowledge to stay ahead and create campaigns with confidence.
Book a call with our team
Discuss your career goals
Decide which course is the best for you
Understanding the government subsidies