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Singapore’s Leading Internet Marketing Course for Beginners

Learn fundamental skills in Facebook, Instagram, TikTok, Google (SEO, SEM), and more. Learn directly from Singapore’s top expert digital marketers.

Digital Marketing Course Singapore - Vertical Institute

Government Subsidies Available:

Digital Marketing Course Singapore - Vertical Institute
Our Digital Marketing course graduates come from industry-leading companies.
Leverage Your SkillsFuture Credits To Learn New Marketing Skills - Vertical Institute

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Leverage Your SkillsFuture Credits To Learn New Marketing Skills - Vertical Institute
In today’s fast-evolving business landscape, digital marketing stands as a cornerstone of success. Yet, many face challenges in harnessing their full potential, putting them at risk of falling behind competitors. VI’s comprehensive bootcamp for Internet Marketing addresses this gap.

Delve into vital techniques in SEO, SEM, and paid social strategies. By the end of our bootcamp, the course will equip you to enhance you and your organisation’s digital presence and pave your way into a thriving digital marketing career.

The graduates from this Internet Marketing course include individuals from Tiktok, AWS, JPM, OCBC, Carro, Razer, Walt Disney, Accenture, Wells Fargo, Microsoft, Singtel, and more.

In today’s fast-evolving business landscape, digital marketing stands as a cornerstone of success. Yet, many face challenges... in harnessing their full potential, putting them at risk of falling behind competitors. VI’s comprehensive bootcamp for Internet Marketing addresses this gap.

Delve into vital techniques in SEO, SEM, and paid social strategies. By the end of our bootcamp, the course will equip you to enhance you and your organisation’s digital presence and pave your way into a thriving digital marketing career.

The graduates from this Internet Marketing course include individuals from Tiktok, AWS, JPM, OCBC, Carro, Razer, Walt Disney, Accenture, Wells Fargo, Microsoft, Singtel, and more.

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SkillsFuture Marketing Course Details

Beginner Friendly


Upskill with our Digital Marketing course without no prior background or experience.

Professional Certificate

Professional Certificate

Gain an accredited Digital Marketing Certification in Singapore.

Zoom Class - Vertical Institute

Vertical Institute’s Internet Marketing bootcamp will explore everything you need to know about digital marketing. You will learn marketing channels in social media, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Google Analytics, content marketing, and email marketing. Participants will gain hands-on experience by executing their digital marketing campaign.

Benefits of taking VI’s Internet Marketing Course

Learn New Concept and Tools

Learn new concepts and tools through expert-led lectures, discussions, assignments and project work

Real-world Data Problem

Apply what you’ve learned to create a capstone project solving a real-world data problem

Career Support

Dedicated career support and matching with hiring partners

Individual Feedback

Receive individualised feedback and support from your instructional team with free 1-on-1 consultations

VI Community

Be part of the VI community where members can leverage connections with alumni, instructors and experts


Fully hands-on training with industry tools

Course Fee & Government Subsidies

Course Fee Subsidies - Vertical Institute

Course Fee Subsidies

Course Fee Subsidies - Vertical Institute
Subsidy Calculation 2 - Vertical Institute
Course Fees after Subsidy - Vertical Institute

All Singaporeans aged 25 years old and above can use their SkillsFuture Credits to fully offset the remaining fees after funding.


In addition, NTUC members can utilize UTAP to offset 50% of remaining fees (capped up to $500 per year).

SkillsFuture Marketing Course Schedules

Choose from our flexible course schedules outside working hours. We have timeslots available on weekday evenings or on weekends.

7 Lessons, 3 hours each lessons
7 lessons,
3 hours each lesson
Online Classes via Zoom
Online classes
via Zoom
Teaching Assistants
1 Instructor,
1-2 Teaching Assistants

How to Apply in 3 Simple Steps

Select Course

Select Class Schedule

Choose convenient classes on evenings or weekends.

Calculate Your Subsidy

Calculate Your Subsidies

Fill out the form to calculate your government subsidies.

Pay Deposite

Pay $50 Deposit To Secure Your Spot

Instead of paying the full fee, place a small deposit to secure your slot.

SkillsFuture Marketing Course Curriculum


As a VI student, you will be given access to online learning materials in our e-learning portal.

To get you ready for learning, this essential pre-work will familiarise you with the basics of the key concepts and tools we will be using throughout the course.

Although you will learn these topics remotely before you arrive in class, you won’t be far away from the resources of the VI community. Make use of our Telegram channel to leverage connections with students, alumni, instructors and experts. At the end of your pre-work, you’ll be ready for the fast pace on campus!

After the course, you can choose to participate in follow-up sessions with your instructor, either in a group and/or individually, included as part of the course fee.

Module 1: Introduction to Digital Marketing


  • Digital marketing overview and statistics
  • How marketing has evolved overtime
  • Introduction to digital marketing trifecta
  • Introduction to A.I.D.A. marketing framework
  • Case study of single and multi channel digital marketing touch points of a fintech business with customers
  • Introduction to key concepts to a integrated digital marketing strategy in a digital world today


  • Explore a customer’s digital foot print and touch points with a financial related business today
  • Discuss and explore S.M.A.R.T. social media and digital marketing goals for a financial related business
  • Map a digital marketing campaign with A.I.D.A framework

Module 2: Organic Social Media Marketing Strategies (Facebook, Instagram and TikTok)


  • Facebook marketing organic strategies
  • The rise of Facebook Live
  • Instagram marketing organic strategies
  • Introduction to TikTok Marketing and platform’s Organic Strategies for Growth
  • Content pillar ideas based on social media platform


  • Discuss the pros and cons of the 3 social media marketing platforms
  • Plan and propose a hashtag research and strategy, insights and analytics for an Instagram Post
  • Create a social media post based on A.I.D.A framework

      Module 3: Paid Social Media Strategies (Facebook, Instagram and TikTok)


      • Paid Social Media Strategies (Facebook, Instagram and TikTok)
      • Why paid social media advertising is essential for businesses
      • Introduction to S.M.A.R.T. social media advertising objectives
      • Introduction to Return on Advertising Spend (ROAS)
      • Case study of how we can use social media to generate leads


      • Plan and calculate your campaign’s ROI/ROAS
      • Create a Social Media advertisement campaign

      Module 4: Search Engine Optimisation (SEO) and Content Marketing


      • Introduction to SEO tools
      • SEO best practices
      • Introduction to Google Search Console
      • Repurposing content for the different social media platforms
      • The role of good content in marketing
      • Explore the difference between Social Media and SEO content marketing
      • Introduction to Content Ideation Tools


      • Research, identify and propose 4 social media content ideas
      • Research and propose 3 SEO keyword and long tail blog / article content ideas

      Module 5: Search Engine Marketing (SEM) and Google Analytics


      • Introduction to planning for a paid search campaign
      • Landing pages vs website for paid search campaign
      • Introduction to Google analytics


      • Build a landing page
      • Identify Google analytics metrics and goals

      Module 6: Email Marketing


      • Email marketing best practices
      • Email marketing tools, reports and case studies
      • Lead generation techniques, growing your email database
      • Nurturing potential customers with email automations


      • Create a pop-up or form for lead generation purposes
      • Create an email marketing campaign

      Module 7: Measurement and Testing


      • Introduction to PDPC’s PDPA policy
      • How Facebook and Instagram A/B Testing Ad works
      • Reporting on Facebook and Instagram Ad Campaign Insights
      • Reporting on Google Ad Campaign Insights i.e. CPC, CPA, etc
      • Conclusion and wrap up of 7 lessons


      • Identify and implement for your organisation’s and/or digital marketing department
      • Identify Facebook and Instagram Ad metrics that matter
      • Identify Google Ad metrics that matter
      • Capstone Project discussion



      Regional Ads Solutions Manager & Instructor

      Past projects: Foodpanda, Essence, KPMG

      Daniel David

      AVP & Instructor

      Past projects: HSBC, Citibank, Maybank


      Performance Marketing Manager & Instructor

      Past projects: MyRepublic, NTUC Income, Binomo


      Marketing Director & Instructor

      Past projects: DHL, DBS, KPMG


      Global Marketing Director & Instructor

      Past projects: Coda Payments, AXA, UOB

      Danielle Gloh

      Industry Director @ Teads

      Bachelor’s in Political Science

      National University of Singapore

      Clarence - Vertical Institute Instructor


      Analyst @ Google

      Master’s in IT Business (Analytics)

      Singapore Management University

      Lindsay - Vertical Institute Instructor


      Data Analyst @ Foodpanda

      Bachelor’s in Mathematical Science

      Nanyang Technological University

      Beverly - Vertical Institute Instructor


      APAC Fraud Lead @ Stripe

      Double Bachelor’s in Acc & Biz

      Nanyang Technological University

      Stan - Vertical Institute Instructor


      Data Scientist @ Standard Chartered

      Master’s in Computing

      National University of Singapore

      Zane - Vertical Institute Instructor


      Chief Technology Officer @ Worq Health

      Masters in Knowledge Engineering, NUS

      BEng in Aerospace Engineering, NTU

      Sifat - Vertical Institute Instructor


      Analytics Consultant @ SIFT Analytics

      Bachelor’s in Engineering

      Singapore University of Technology & Design

      Hong Lin - Vertical Institute Instructor

      Hong Lin

      Head of Business Intelligence @ Ant Financial

      M.Sc, Bachelor’s in Engineering

      Nanyang Technological University

      Job Placement Assistance

      Vertical Institute offers Job Placement Assistance to graduates that have successfully completed any of our courses.

      Over 1000 hiring partners

      Over 1000
      hiring partners

      Land internship & industry opportunities

      Land internship &
      industry opportunities

      Apply New Skills

      Apply your
      new skills learnt

      Terms and conditions apply. Find out more.

      Frequently Asked Questions

      What is Digital Marketing?

      “Business owners and entrepreneurs who want their business to remain relevant and competitive in today’s tech-forward world must consider digitising quickly – starting with an online presence.”

      – The Straits Times, 12 Jan 2022

      Digital and mobile technology coupled with the explosive global adoption of social media has fundamentally changed the way businesses connect with their customers. Though traditional marketing methods are still utilised, digital marketing such as search engines and social media is fast becoming the dominant tool for marketers.

      As the digital landscape continues to evolve, it is essential for marketers to familiarise themselves with the key technologies underlying digital marketing, as well as learn how an effective digital strategy can enable a business to thrive in this dynamic environment.

      What is Social Media Marketing?

      In Social Media Marketing, platforms such as Facebook, Instagram, and TikTok are used to build a company’s brand, increase sales, and drive website traffic.

      This growing digital marketing strategy not only provides businesses with an outlet to engage with their existing customers and reach out to prospective ones, but it also has built-in data analytics that allows digital marketers to track the success of their campaign efforts and identify areas for improvement.

      What is Search Engine Optimisation (SEO)?

      Search Engine Optimisation is the process of improving a website such as its content relevance and technical configuration to increase its visibility in search engines when people search for products or services.

      Search engines rank websites by analysing and featuring content that fulfils user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines, along with descriptive URLs. By optimising your website to rank higher on search engine results pages, your business will be able to receive more traffic.

      What is Search Engine Marketing (SEM)?

      Search Engine Marketing is a powerful way to grow your business and reach new customers by ranking your website above organic results on the search engine results page.

      To secure the desired paid ad spot at the top of the page, you will need to enter an ad auction by identifying the keywords you want to bid on, followed by specifying how much you are willing to spend per click on each of those keywords.

      In order to create a good Search Engine Marketing strategy, you must first understand how paid ads platforms work and manage the variables that affect performance.

      What is Google Analytics?

      Google Analytics is one of the most popular analytics software. This free web analytics service allows you to gain in-depth insights about the visitors to your website, and it identifies the areas for improvement by highlighting what is unclear or lacking on your site.

      It also provides a detailed report of the pages that experience a high bounce rate – one of the most important metrics which shows the percentage of visitors who leave your website after visiting only one page.

      What is Email Marketing?

      Email Marketing is a marketing channel that helps businesses to share new products or updates with customers on their mailing list.

      It is one of the most direct and effective ways of connecting with your leads, nurturing them, and ultimately turning them into customers. Modern email marketing also has automation systems in place to simplify the process. In the long run, a well-designed email marketing strategy will not only drive sales but also build a community around your business.

      Why are digital marketing skills relevant today?

      As more businesses begin to shift online, it is becoming increasingly important for brands to gain an edge in the virtual space. Yet, according to recruitment platforms, Singapore is facing a tech talent shortage.

      Singaporean employers ranked digital marketing among the top five job roles they aim to fill. With many job opportunities available and a high demand for digital marketing talent, you will be able to enjoy greater job security and a lucrative salary in this field.

      Are there course fee subsidies available?

      Yes, you can receive up to 70% funding support from The Institute of Banking & Finance (IBF) for our IBF-accredited programmes. The balance course fees (after subsidy) can be offset using your SkillsFuture Credits or NTUC UTAP funding.

      The IBF Standards Training Scheme (“IBF-STS”) provides funding for training and assessment programmes accredited under the Skills Framework for Financial Services.

      For our training programmes that are IBF-accredited, eligible Singaporeans & PRs may receive funding support under the IBF Standards Training Scheme (IBF-STS), subjected to all eligibility criteria being met.

      For more information on the funding support, please visit: https://www.ibf.org.sg/home/for-individuals/skills-and-jobs-development/training-support/IBF-STS

      Can I use SkillsFuture Credits to pay for the remaining course fee after funding?

      Yes. For self-sponsored Singaporeans aged 25 years old and above, you can use your SkillsFuture Credit to offset the remaining course fees after IBF funding.

      To check your SkillsFuture credit balance, please follow these steps:

      1. Go to https://myskillsfuture.gov.sg
      2. Click on ‘Submit SkillsFuture Credit Claims’
      3. Login with your SingPass
      4. Click on the arrow (>) at the top right hand corner. You will be able to see a drop-down list of your Available SkillsFuture Credits.
      5. Please note that our bootcamps are not eligible for “Additional SkillsFuture Credit (Mid-Career Support)’. You will only be able to use available credits from ‘SkillsFuture Credit’ and ‘One-off SkillsFuture Credit Top-Up’.

      After you have registered for a course, a VI representative will reach out to guide you with the SkillsFuture Credits claim application.

      Can NTUC Union members use UTAP to offset the remaining course fee after funding?

      Yes, all our courses are eligible for Union Training Assistance Programme (UTAP) Funding. NTUC Union members can use UTAP to offset 50% of unfunded course fees (capped at $500 per year).

      This claim must be done after completion of the course. Please refer to the UTAP FAQ for more information.

      Can I use SkillsFuture Credits and UTAP at the same time?

      Yes, you can utilise both at the same time. UTAP can only be applied after SFC has been applied.

      For illustration purposes only:Vertical Institute Updated Calculation

      Am I eligible for IBF funding support?

      The IBF funding support works on a nett fee model. This means that the subsidy is applied upfront, and you will only need to pay the balance course fees after the subsidy. For example, if you are eligible for 70% subsidy, you only need to pay the remaining 30% upfront.

      To be eligible, you’ll have to meet the following prerequisites.

      For Self-Sponsored:

      All Singaporeans or Singapore Permanent Residents (PRs) that are physically based in Singapore and successfully complete the course will be eligible.

      • Be a Singaporean Citizen or PR based in Singapore
      • Minimum of 75% attendance (this means that you must attend at least 6 out of 7 lessons)
      • Pass the final assessment

      Any balance course fees can be offset using your SkillsFuture Credits & NTUC UTAP funding.

      For Company-Sponsored:

      • Be from Financial Institutions that are regulated by the Monetary Authority of Singapore (MAS) (either licensed / exempted from licensing) or Fintech companies that are registered with the Singapore Fintech Association.
      • Be a Singaporean Citizen or PR physically based in Singapore
      • Minimum of 75% attendance (this means that you must attend at least 6 out of 7 lessons)
      • Pass the final assessment

      Are there instalment plans available?

      We offer interest-free instalment plans to ensure tech education is accessible to all Singaporeans and PRs. You may reach out to our admissions team for more information via:

      Email: [email protected]
      Phone: 6950 7023

      Are there any pre-requisites for this course?

      This program is suitable for beginners with no pre-requisites.

      What softwares do I need to download?

      The tools will be web-server based, hence no installation is required.

      You will need to have your own personal laptop/PC to attend the bootcamp.

      Is there a digital marketing certificate granted at the end of the course?

      Upon successful completion of this IBF-accredited course, participants will be awarded a digital marketing certification recognised by employers in Singapore. VI alumni use their course certificate to demonstrate skills to employers and their LinkedIn network.

      Our programmes are well-regarded by top companies, who contribute to our curriculum and use our courses to train their own teams.

          What if I cannot attend a class?

          If you miss a lesson, you are allowed to attend a makeup class. This would be the corresponding class of another intake that same week, subject to availability. If you cannot make it for the makeup class, then you can simply watch the recorded lesson video.

          Your attendance is only counted if you attend a makeup class.

          What are the other in-demand courses at Vertical Institute?

          Apart from the Digital Marketing Course, Vertical Institute presents numerous in-demand courses in Singapore. These are additional pathways that you can consider to carve out a career in the tech industry.

          1. Data Analytics Course
          2. Cybersecurity Course
          3. Blockchain & Cryptocurrency Course
          4. UX Design Course
          5. Advanced Data Analytics Course

          With these resources, students have the opportunity to cultivate their tech skills and set a strong foundation for a successful career in the ever-evolving technology industry. Singaporeans and PRs are eligible for government course subsidies at Vertical Institute.

          Why is Internet Marketing essential for upskillers and those considering a career switch?

          In today’s digital-dominated world, Internet Marketing provides a competitive edge. For upskillers, it offers an opportunity to expand their professional toolkit, making them more versatile and valuable in various roles.

          For career switchers, learning Internet Marketing opens the door to a booming sector with vast opportunities for growth, innovation, and lucrative remuneration. Internet Marketing expertise is key. It ensures relevance, offers adaptability, and, importantly, paves the way for upward mobility in today’s job market.

          Do Internet Marketers earn a competitive salary in Singapore?

          Absolutely! Singapore’s digital economy is booming, and skilled Internet Marketers are in high demand. Equipped with the appropriate expertise, like the kind you’ll acquire from our course, Internet Marketers have the potential to earn competitive salaries in Singapore and experience a trajectory filled with promising career opportunities.

          What’s the duration to grasp Internet Marketing skills at VI?

          Enrollees can attain proficiency and secure their certification in a mere 21 hours, facilitating swift skill adoption and real-world application.

          Has VI received favourable feedback for its Internet Marketing Bootcamp?

          Yes! Vertical Institute is recognised for its rigorous, expert-driven training in Internet Marketing. The bootcamp consistently garners positive acclaim from alumni, who laid the instruction calibre and the tangible skills they acquire. We’re committed to preparing our learners for success in the digital marketing field.

          Does the Internet Marketing course offer hands-on experience?

          Yes, hands-on experience is a cornerstone of our curriculum. Through practical assignments, interactive discussions, and comprehensive project tasks, participants can directly apply the concepts they’ve learned, ensuring they’re ready for real-world challenges upon course.

          Got another Question?

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          Meet Andrew

          This bootcamp gave me the confidence to apply my skills in the workplace.

          Andrew – Digital Marketing Alumni

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          Singapore Tech salaries may soar up to 30% in two years.

          — The Straits Times (2022)

          Learn in-demand skills

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            Learn from industry experts from Google, Alibaba and other top companies.
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            Dedicated career support and matching with partners.
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