Featured Student Project

Credit Card Attrition - Observing Consumer Behaviour Through Data

This analysis aims to identify the specific drivers that contribute to the customer attrition rate.

Moses Lim, Data Analytics Bootcamp Alumni

Background

A business manager of a consumer credit card portfolio is facing the problem of customer attrition. They want to analyse the data to find out the reason behind this and leverage the same to predict customers who are likely to drop off.

This analysis aims to identify the specific drivers that contribute to the customer attrition rate. By developing a sophisticated predictive model to identify customers at high risk of leaving, the project provides actionable recommendations to the company to significantly improve long-term customer retention strategies and business stability.

Credit Card Attrition - Observing Consumer Behaviour Through Data

Credit Card Attrition - Observing Consumer Behaviour Through Data

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About The Author

Author Profile
Moses Lim Data Analytics

Skills

Media Buying Tiktok Ads Management Tableau Visualisation Google Analytics Google Ads Management Meta Facebook/Instagram Ads Management

Certification

Vertical Institute

Data Analytics Bootcamp

Vertical Institute

Learn more about our Data Analytics course today!