By Joe • Published on: March 11, 2025 • 7 minutes read
Data analytics is now a core function across industries, helping businesses make informed decisions and optimise performance. Companies use analytics to track consumer behaviour, forecast trends, and improve operations. With the rise of self-service analytics, even non-technical professionals can explore data and generate insights without relying on data teams. According to TechTarget, the demand for intuitive, user-friendly analytics tools is growing as businesses push for more data-driven decision-making at every level.
“With the rise of self-service analytics, even non-technical professionals can explore data and generate insights without relying on data teams.”
AI-powered analyticsis also shaping the industry. Sprout Social, a leading social media management and analytics platform, highlights how AI-driven tools help businesses uncover patterns in vast datasets, improving marketing strategies and customer engagement.
Meanwhile, Microsoft Power BI points to how companies use real-time data to drive agile decision-making. As data becomes more accessible, mastering the best data analytics tool to learn is essential for professionals looking to stay ahead.
This article highlights the top data analytics tools to learn in 2025. Whether you’re switching careers, aiming for a promotion, or looking to work more efficiently with data, these tools will give you the skills to stand out in a competitive job market.
1. Tableau Public – A Popular Tool for Interactive Dashboards
Tableau Public is a widely used tool for creating interactive data visualisations. It allows users to build dashboards, charts, and graphs without programming skills.
Why learn Tableau?
✅ Drag-and-drop interface for easy data analysis
✅ Converts raw data into interactive dashboards
✅ No coding required, making it beginner-friendly
✅ Used across industries like finance, healthcare, and marketing
Many professionals underestimate Excel, but it remains a reliable and accessible analytics tool. It offers powerful data processing, analysis, and visualisation features. Learning Excel gives you a strong foundation in data handling and business reporting.
Why learn Excel?
✅ Advanced functions for data cleaning and analysis
✅ Pivot tables for summarising large datasets
✅ Built-in charts and graphs for reporting
✅ Still widely used in corporate settings
4. Power BI – The Best Tool for Business Intelligence
Microsoft Power BI is a leading business intelligence tool that allows users to connect, transform, and visualise data. It’s widely used for creating interactive dashboards and automated reports.
Why learn Power BI?
✅ Integrates seamlessly with Microsoft tools like Excel and Azure
✅ Connects to various data sources, including databases and cloud services
✅ Automates data updates for real-time insights
✅ Preferred by businesses for corporate reporting and analytics
5. Google Looker Studio – A Free Tool for Reporting
Google Looker Studio (formerly Google Data Studio) is a free cloud-based tool for building interactive reports and dashboards. It integrates with various Google services and external data sources. If you’re working with Google Analytics, SEO or digital marketing, Looker Studio is the best data analytics tool to learn for reporting and performance tracking.
Why learn Google Looker Studio?
✅ Free and accessible for beginners
✅ Connects with Google Analytics, BigQuery, and other platforms
✅ Customisable reports with interactive charts and filters
✅ Ideal for digital marketing and web analytics
Enrol in Vertical Institute’s Data Analytics Course to gain practical experience with essential tools like Excel, SQL, and Tableau. Over 21 hours, you’ll work on real-world projects, guided by industry experts, to build a strong foundation in data analytics.
Data Analytics Course
Turn data to practical insights Using SQL, Excel & Tableau.
Mastering data analytics tools can give you an edge in today’s competitive job market. Here’s why:
Expand Your Career Opportunities
The Singapore Business Review (SBR) highlights that companies are prioritising data-driven decisions, but many SMEs struggle to leverage big data due to cost concerns and lack of expertise. Professionals who can fill this gap are in high demand.
Make Informed Business Decisions
Data tools help businesses track trends and optimise strategies. Yet, less than 20% of SMEs actively use analytics, meaning those with these skills gain a competitive advantage according to the Singapore University of Social Sciences.
Increase Your Earning Potential
The SBR further highlights that with 45% of SMEs lacking skilled personnel in data analytics, professionals with expertise can secure better-paying roles.
Stand Out in a Competitive Job Market
Businesses are prioritising analytics, but talent shortages persist. Gaining experience with these tools ensures you stay relevant and ahead of industry trends.
Data fuels Singapore’s growth, from optimising transportation and logistics to enhancing business operations and public services. As industries adopt AI and real-time analytics, the need for professionals who can turn data into actionable insights is rising.
This presents a unique opportunity for aspiring data analysts. Companies are actively looking for talent who can make sense of complex data, drive efficiency, and support smarter decision-making. By upskilling in data analytics, you’re not just preparing for a career; you’re positioning yourself at the centre of Singapore’s data-driven transformation, where your skills will be valued and in demand.
FAQs About Data Analytics Tools
What are the most commonly used data analytics tools in Singapore?
Companies in Singapore use Python and R for data processing, SQL for databases, and Tableau or Power BI for visualisation. Excel remains essential in finance and consulting, while Google Analytics is popular for digital marketing. Cloud tools like AWS and BigQuery support large-scale data analysis.
How long is the Data Analytics course at Vertical Institute?
The course is completed in 21 hours over 7 sessions, with each session lasting 3 hours, conducted through live Zoom classes.
Is the course eligible for subsidies?
Yes, Singaporeans and Permanent Residents can receive IBF subsidies, and eligible Singaporeans can further offset costs using SkillsFuture Credits. NTUC members may also use UTAP for additional support.
Will I receive a certificate after completing the course?
Yes, participants receive a certificate of completion, recognised by employers.
Does Vertical Institute offer corporate training for companies?
Yes, Vertical Institute provides corporate training tailored to company needs. Companies may also be eligible for IBF and SkillsFuture subsidies and Absentee Payroll support to offset training costs. Contact our admissions team to learn more.
About Vertical Institute
Vertical Institute is shaping the future of work by preparing individuals for tomorrow’s job market. Our courses and certification focus on teaching essential skills and nurturing the next generation of innovators and leaders.
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Joe is an SEO specialist and SEO content writer with a strong focus on technical optimization and impactful content strategy. Dedicated to achieving sustainable results, he excels in creating content that ranks, useful, but also engages and converts. Joe has a keen interest in the evolving landscape of AI in marketing and the tech industry. In his free time, he is committed to mastering urban farming to promote food sustainability and is active in volunteer work to help those in need.
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