Digital Marketing Course

“Business owners and entrepreneurs who want their business to remain relevant and competitive in today’s tech-forward world must consider digitising quickly – starting with an online presence.”

– The Straits Times, 12 Jan 2022

Digital and mobile technology coupled with the explosive global adoption of social media has fundamentally changed the way businesses connect with their customers. Though traditional marketing methods are still utilised, digital marketing such as search engines and social media is fast becoming the dominant tool for marketers.

As the digital landscape continues to evolve, it is essential for marketers to familiarise themselves with the key technologies underlying digital marketing, as well as learn how an effective digital strategy can enable a business to thrive in this dynamic environment.

In Social Media Marketing, platforms such as Facebook, Instagram, and TikTok are used to build a company’s brand, increase sales, and drive website traffic.

This growing digital marketing strategy not only provides businesses with an outlet to engage with their existing customers and reach out to prospective ones, but it also has built-in data analytics that allows digital marketers to track the success of their campaign efforts and identify areas for improvement.

Search Engine Optimisation is the process of improving a website such as its content relevance and technical configuration to increase its visibility in search engines when people search for products or services.

Search engines rank websites by analysing and featuring content that fulfils user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines, along with descriptive URLs. By optimising your website to rank higher on search engine results pages, your business will be able to receive more traffic.

Search Engine Marketing is a powerful way to grow your business and reach new customers by ranking your website above organic results on the search engine results page.

To secure the desired paid ad spot at the top of the page, you will need to enter an ad auction by identifying the keywords you want to bid on, followed by specifying how much you are willing to spend per click on each of those keywords.

In order to create a good Search Engine Marketing strategy, you must first understand how paid ads platforms work and manage the variables that affect performance.

Google Analytics is one of the most popular analytics software. This free web analytics service allows you to gain in-depth insights about the visitors to your website, and it identifies the areas for improvement by highlighting what is unclear or lacking on your site.

It also provides a detailed report of the pages that experience a high bounce rate – one of the most important metrics which shows the percentage of visitors who leave your website after visiting only one page.

Email Marketing is a marketing channel that helps businesses to share new products or updates with customers on their mailing list.

It is one of the most direct and effective ways of connecting with your leads, nurturing them, and ultimately turning them into customers. Modern email marketing also has automation systems in place to simplify the process. In the long run, a well-designed email marketing strategy will not only drive sales but also build a community around your business.

Singaporean employers ranked digital marketing among the top five job roles they aim to fill. With many job opportunities available and a high demand for digital marketing talent, you will be able to enjoy greater job security and a lucrative salary in this field.

Funding approval is subject to eligibility criteria set by the relevant authorities. Vertical Institute does not guarantee funding approval and is not liable for rejections, delays, or clawbacks.

Yes. For self-sponsored Singaporeans aged 25 years old and above, you can use your SkillsFuture Credit to offset the remaining course fees after SSG funding.

To check your SkillsFuture credit balance, please follow these steps:

1. Go to to website
2. Click on ‘Submit SkillsFuture Credit Claims’
3. Login with your SingPass
4. Click on the arrow (>) at the top right hand corner. You will be able to see a drop-down list of your Available SkillsFuture Credits.

After you have registered for a course, a VI representative will reach out to guide you with the SkillsFuture Credits

*Please note that our courses are not eligible for “Additional SkillsFuture Credit (Mid-Career Support)’. You will only be able to use available credits from ‘SkillsFuture Credit’ and ‘One-off SkillsFuture Credit Top-Up’.

You will need to have your own personal laptop/PC to attend the course.

Upon successful completion of the course, you will receive a Certificate of Completion from Vertical Institute, along with a WSQ Statement of Attainment. Both credentials are recognised by employers across Singapore and can be used to showcase your skills to
employers and your professional network.

Your attendance is only counted if you attend a makeup class.

Apart from the Digital Marketing Course, Vertical Institute offers other in-demand courses in Singapore. These are additional pathways you can consider to build skills relevant to the tech industry.

1. Data Analytics Course
2. Cybersecurity Course
3. UX Design Course
4. Blockchain & Cryptocurrency Course
5. Advanced Data Analytics Course

These courses give learners opportunities to build practical, industry-relevant skills and support their career growth. Eligible Singaporeans and PRs may also receive government course subsidies at Vertical Institute.

Learner-Initiated Withdrawal

All withdrawal requests must be submitted in writing.

Withdrawal requests are subject to the following:

An administrative fee of $15 applies to all approved withdrawals or transfers.

Refunds (if any) are based on the full course fee, not the subsidised amount.

No-Show Policy

Learners who fail to attend the course without prior written notice will be treated as a no-show.

No-shows:

• Are not eligible for any refund
• Shall be liable for the full course fee or balance course fee

Course Transfer / Rescheduling

Learners may request to reschedule or transfer to another intake:

• At least 14 days before course commencement
• Subject to approval and availability

A maximum of three (3) reschedule requests is allowed per course.

Rescheduling fees:

• First reschedule: Waived
• Second and subsequent reschedules: 5% of the full course fee per request (non-waivable)

An administrative fee of $15 applies to all approved transfers.

No rescheduling or transfer is allowed after course commencement.

• Be aged 21 and above
• Possess basic computer literacy (equivalent to Level 2)
• Hold a minimum of one of the following academic qualifications:
  • GCE “N”, “O” or “A” Level
  • NITEC
  • Diploma or higher
• Have at least 2 years of working experience
• Demonstrate English language proficiency equivalent to or higher than any of the following:
  • Pass in GCE “N” or “O” Level English
  • WPLN Level 5
  • IELTS 5.5
  • TOEFL iBT score between 46–59

If you are unsure about your eligibility, feel free to reach out to our team for a quick assessment.

Additionally, participants must complete course feedback surveys and meet any specific course requirements, such as those for WSQ qualifications.

Yes, you may request to reschedule or transfer to another intake, subject to availability
and approval. Requests must be submitted at least 14 days before the course start date.

The first reschedule request is free of charge. For the second and subsequent approved
reschedule requests, a fee equivalent to 5% of the full course fee will apply. A S$15
administrative fee also applies to all approved transfers between intakes.

Please note that a maximum of three reschedule requests is allowed per course, and
rescheduling or transfers are not permitted after the course has commenced.

Yes. Any withdrawal during the course will incur a $165 withdrawal fee.

All students are required to pay a $100 commitment deposit when they sign up for the course. If you use SkillsFuture Credit or PSEA to offset the remaining course fee, your deposit will be refunded within 10–15 working days after you attend your first lesson. If you do not attend the first class, the $100 deposit will be forfeited and will not be refunded.