Google & YouTube
Marketing Course
Chosen by 50,000+ learners
Online/In-person
Via Zoom
15 Hours Total
5 Lessons + 1 Assessment
Flexible Schedule
Weekdays or Weekends Available
Beginner Friendly
No prior background needed
Learn Google & YouTube Marketing with Vertical Institute
Why Learn Google & YouTube Marketing ?
Google and YouTube are two of the most popular websites in Singapore with over 5.16 million users. (Source: Data Reportal 2025) Learning how to show up on these platforms and promote your content is one of the most valuable digital skills you can have today.
Who is This Course For
Entrepreneurs & Working Professionals
Learn how to run Google Ads and use YouTube to reach more customers and build brand awareness.
Marketing Professionals & Content Creators
Understand how to grow your audience and grow your brand with Google and YouTube ads.
Job Seekers & Career Switchers
Gain in-demand skills in Google Ads and video creation to advance into digital marketing and creative roles.
Students, Retirees & Seniors
Explore the latest platforms and learn YouTube advertising to promote your small business or stay connected to the digital world.
Skills You Will Learn
Course Fee & Government Subsidies
Looking to train your team? Check out our corporate pricing. View Corporate Pricing
View Corporate PricingSingapore Citizens (40 years and above)
Singapore Citizens (Below 40 years) and PR
Google & YouTube Marketing Course Details
This course covers the foundations of creating engaging video content, running video ads and making sense of analytics on Google and YouTube. Learn how to plan, set up, launch, and improve video ad campaigns step by step, with the latest tools and best practices.
Key Learning Outcomes
Google Ads Setup
Understand campaign objectives, set budgets, choose keywords, and organise ads for the best results.
Best Practices for Content & Ads
Test your images, videos or text before running ads to ensure they work well and are attention-grabbing.
Campaign Analysis & Competitor Research
Use simple tools on Google and YouTube to check how your ads are doing, see what’s working, and learn what your competitors are up to.
How We Make Learning Different
Beginner-Friendly
Expert-Led Learning
Hands-On Training
Out of Class Support
Lifetime Resource Access
Earn a Certification in Google & Youtube Marketing
You will receive a certificate from Vertical Institute upon successful completion of the course, together with a WSQ Statement of Attainment recognised by employers in Singapore. They can be used to demonstrate your skills to potential employers and expand your professional network.
Community Benefits
Tap on our invite-only alumni events and workshops to learn with a community and expand your network! Our guest speakers are thought leaders in their fields who share practical tips to help you stay ahead of industry trends.
What They Said About Vertical Institute
Charlene
Vertical Institute Alumni
I would recommend it to my friends. I've gained skills and knowledge about digital marketing in less than a month. The insights provided were incredibly valuable and will greatly benefit my work.
Wee Huixian
Vertical Institute Alumni
I took this course to refamiliarise myself with digital marketing so that I can understand my marketing team and their work more in-depth. I value the hands-on learning and nuggets of experience shared by my instructor.
Fithriyani Binte Abu Hassan
Vertical Institute Alumni
I’ve gained so much insights about digital marketing and my instructor, Daniel did and amazing job explaining and sharing info about this industry.
Upcoming Google and Youtube Marketing Course Schedules
Google & YouTube Marketing Course – FAQs
Is this course suitable for beginners?
What will I be able to do after the course?
These are in-demand skills for roles in digital marketing, content creation, and social media, or for entrepreneurs and freelancers growing their brand online.
Do I need to be good at design or video editing?
Will I learn how to promote my YouTube channel or small business?
Is the course relevant if I already use Google Ads?
Can this help me if I’m looking for a job in marketing?
How are the classes conducted?
Classes are available both online via Zoom and in person at Vertical Institute’s campus at the Lifelong Learning Institute. Sessions are delivered live by industry professionals and supported by teaching assistants to provide an interactive learning experience.
The full course takes 15 hours with weekday evenings or weekend schedules available, giving learners the flexibility to fit training around their existing commitments
Will I get a certificate?
Do you offer related courses to go deeper?
Whether you’re looking to grow a brand, land a marketing role, or just future-proof your career, these courses are great next steps:
Each course is beginner-friendly, government-subsidised, and designed to give practical, hands-on experience that can be applied immediately.
What are Vertical Institute's Refund Policy and Withdrawal Policy?
| Timing of Withdrawal | Refund |
| >14 days before course start | 100% refund (excluding $10.90 fee) |
| 7–14 days before | 50% refund (excluding $10.90 fee) |
| <7 days before | No refund |
| After course starts | No refund |
An administrative fee of $15 applies to all approved withdrawals.
What is the Attendance requirement for Vertical Institute’s courses?
Are there any minimum requirements to enrol in the course?
This program is suitable for beginners with no pre-requisites. However, applicants must meet the following entry requirements:
- Be aged 21 and above
- Possess basic computer literacy (equivalent to Level 2)
- Hold a minimum of one of the following academic qualifications:
- GCE “N”, “O” or “A” Level
- NITEC
- Diploma or higher
- Have at least 2 years of working experience
- Demonstrate English language proficiency equivalent to or higher than any of the following:
- Pass in GCE “N” or “O” Level English
- WPLN Level 5
- IELTS 5.5
- TOEFL iBT score between 46–59
If you are unsure about your eligibility, feel free to reach out to our team for a quick assessment.
What are the Course Completion requirements for Vertical Institute’s courses?
Additionally, participants must complete course feedback surveys and meet any specific course requirements, such as those for WSQ qualifications.
Google & YouTube Marketing Course
Method:
Online/In-Person
Duration:
15 Hours Total
Lessons:
5 Lessons + 1 Assessment
Chosen by 50,000+ learners
Join the Google & Youtube Marketing Course
Learn how to drive traffic, build engagement,
and scale success with Google & YouTube Marketing.
Generative AI Course Curriculum
Pre-Work
To get you ready for learning, this essential pre-work will familiarise you with the basics of the key concepts and tools we will be using throughout the course.
Although you will learn these topics remotely before you arrive in class, you won’t be far away from the resources of the VI community. Make use of our Telegram channel to leverage connections with students, alumni, instructors and experts. At the end of your pre-work, you’ll be ready for the fast pace on campus!
After the course, you can choose to participate in follow-up sessions with your instructor, either in a group and/or individually, included as part of the course fee.
Module 1: Introduction to GAI
- Intro to generative AI (GAI)
- Machine Learning
- Risks and limitation
Activity:
- Implementing decision trees
- Discussion of use cases
- Discussion of AI ethical dilemmas
Module 2: ChatGPT Beginner Techniques
- Tour of ChatGPT
- Prompt engineering
- Task-based prompts
- Working with complex texts
- Prompt engineering tools
Activity:
- Text simplification
- Text summary
- Sentiment analysis
Module 3: ChatGPT Intermediate Techniques
- One-shot, few-shot, Chain-of-thought prompting
- Working with structured text and data
- Working with templates
- Interactive applications
- Integrating AI
- Plagiarism Detection Tools used: ZeroGPT, Grammarly and more
Activity:
- Multi-shot prompting
- Structured text
Module 4: ChatGPT Advanced Techniques
- Stepwise Methodology
- Advanced prompting techniques
- Chain of Thoughts
- Tree of Thoughts
- Graph of Thoughts
- Prompting as Programming
- Markdown language
- Reports or presentations creation using AI tools like Adobe Firefly
Activity:
- Generative reporting
- Synthetic data generation
- Advanced prompting practice
Module 5: ChatGPT Automation
- Introducing ADA
- Advanced prompting techniques
- Markdown language
- OpenAI API Tools
- API key management
- Automation in video workflows for efficiency using Sora
Activity:
- Generative reporting
- Synthetic data generation
- Advanced prompting practice
Module 6: OpenAI API
- Introducing APIs
- Tokens and Tokenisation
- OpenAI API
- OpenAI API Tools
- API key management
- Explore the use of Udio to create AI music content
Activity:
- Experiments with temperature
- Generating synthetic data
- Classifying an online review
Module 7: ChatGPT Security and Ethics
- ChatGPT Security
- Ethical Issues
- Legal Issues
Activity:
- Discussion of ethical and legal issues
- Select capstone presentation and sharing
Written & Practical Assessment
Discuss your career goals
Decide which course is the best for you
Understanding the government subsidies
Other ways to reach us
Chosen by by 50,000+ learners
🏢 CORPORATE TRAINING
Accelerate Business Growth with Google & YouTube Marketing Training
*Subject to business eligibility for each subsidy. Enquire to find out more
Why Google & Youtube Marketing training for your team matters:
Launch Campaigns with Confidence
Train your team to plan, set up, and run Google and YouTube ad campaigns from scratch.
Better Ads, Less Wasted Budget
Equip employees to test and optimise content before spending, so every dollar works harder.
Data-Backed Marketing Decisions
Your team learns to read campaign analytics and act on what's actually driving results.
Google & YouTube Marketing Course
Course Fee & Subsidy Breakdown for Corporate
*Subject to business eligibility for each subsidy. Enquire to find out more