How ENGIE South East Asia Integrated AI into Marketing Workflows Through a Custom Training Program
AI offers some of the greatest opportunities in marketing, from campaign optimisation to content strategy, and ENGIE South East Asia was among the first in the region to tap into its potential. To capitalise on this, the organisation partnered with Vertical Institute for a 2-day customised training program focused on integrating AI tools into marketing workflows.
Driving Smarter Marketing Through AI and Data Driven Workflows
This initiative focused on applying AI and data-driven approaches to campaign analysis, content planning, and workflow automation. Through hands-on exercises and expert guidance, participants gained confidence in experimenting with new frameworks and tools to drive more innovative ways of working.
Delivering Practical AI Training for Modern Marketing Teams
Vertical Institute delivered a tailored, marketing-focused AI training program:
2-day customised program
for ENGIE’s marketing team of 10 employees
Expert-led coaching
on prompt engineering and AI-driven content creation
Hands-on exercises
to integrate AI and data analytics into marketing workflows
"The 2-day custom training has been very beneficial for my colleagues and me. It strengthened our understanding of how to integrate data and AI tools into our marketing workflows, especially in campaign analysis and content planning. My colleagues and I have started applying the frameworks and tools shared, particularly in prompt engineering and workflow automation. It’s given the team greater confidence to experiment with new and more innovative ways of working. Dr Peter Finn was highly knowledgeable and practical in his delivery. He broke down complex technical concepts into simple, real-world applications, making each session engaging and easy to follow. It’s been a very positive experience overall — highly relevant and applicable to our day-to-day work."
Building AI Confidence and Innovation Across Marketing Teams
By the end of the first phase, employees developed:
Strengthened their understanding of AI integration in marketing processes
Gained confidence in applying new tools and frameworks in their day-to-day work
Developed the ability to experiment with innovative approaches to campaigns and content planning
Beyond technical skills, the program reinforced a culture of continuous learning and innovation within the organisation.
Building a More AI Driven and Data Enabled Marketing Organisation
The training reinforced a culture of practical learning and innovation, enabling ENGIE South East Asia’s marketing teams to leverage AI and data-driven insights effectively in their workflows.
Following this positive experience, ENGIE South East Asia is well-positioned to continue embedding AI and data capabilities into its marketing operations, driving smarter, more creative outcomes across the region.
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