SEO Marketing Course
Build Practical SEO Skills That Drive Organic Growth
Boost your website’s visibility with practical SEO strategies, and help more people find your site, whether you’re building a business, blog, or personal project.
Pay little to no cash with government subsidies
$507 $1,300
Claimable with SFC, UTAP and PSEA
Online / In-Person
Intakes Available
16 Hours Total
5 Lessons + 1 Assessment
Beginner-Friendly
No prior background needed
Course Overview
Learn SEO Marketing with Vertical Institute
This course teaches you how to create SEO strategies aligned with real business goals. You’ll analyse competitors, build a structured SEO roadmap, and apply it to a real business case study.
Key Learning Outcomes
Align SEO Strategy with Business Goals
Know exactly where SEO can move revenue by understanding your customers and market gaps.
Stay Ahead of Competitors
Spot what's working for competitors and adapt before algorithm updates catch you off guard.
A Clear SEO Plan, Not Random Tactics
Replace scattered SEO tasks with a prioritised plan that fits your broader marketing strategy.
Know What's Working and Fix What Isn't
Track real performance data and refine your approach with confidence, not guesswork.
who is this course for
Is SEO Marketing Course Right for Me?
Whether you’re managing marketing for a business, starting a career in SEO, or running your own site, this course is built for anyone who wants search to work harder for them.
Build organic visibility that keeps working without a growing ad budget behind it.
Learn to track real performance data and know exactly what's moving the needle and what isn't.
Get a structured, hands-on introduction to SEO with no prior experience needed, just a roadmap to follow.
What You'll Work With
Build Real Skills with Hands-On Tool Practice
Google Search Console
Google Analytics (GA4)
PageSpeed Insights
Google Business Profile
SEMrush
Ahrefs
Turn search-performance data into smarter keyword and content decisions.
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Diagnose indexing and crawl issues
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Track which search queries bring traffic to your site
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Monitor Core Web Vitals and technical health
Connect organic traffic to user behaviour and meaningful business outcomes.
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Track visitor behaviour and conversion paths
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Measure which pages and channels drive results
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Connect SEO performance to real business outcomes
Diagnose Core Web Vitals and prioritise improvements that strengthen technical SEO.
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Audit page load speed and Core Web Vitals
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Identify mobile vs. desktop performance gaps
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Prioritise fixes with the biggest ranking impact
Improve local visibility and help nearby customers discover and engage with a business.
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Optimise your business listing for local search
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Track visibility in the local map pack
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Strengthen local SEO alongside your core strategy
Accelerate keyword, competitor and roadmap research with a professional SEO toolkit.
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Run keyword research and search volume analysis
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Analyse competitor rankings and content gaps
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Audit your site's overall SEO health
Reveal backlink opportunities and strengthen off-page SEO without a paid subscription.
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Check your site's backlink profile
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Spot competitor link-building opportunities
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Support your off-page SEO and digital PR strategy
Course Curriculum
What You’ll Learn in This Course
How SEO supports different business revenue models; identifying and prioritising customer segments; Google Business Profile (GMB) and local SEO optimisation; core SEO/KPI tracking tools; hands-on SEO audit exercise.
Analyse how SEO priorities align with revenue goals by examining customer behaviours and identifying underserved market opportunities.
Competitor analysis methods; adapting to Google algorithm updates (Helpful Content, Core Web Vitals, E-E-A-T); keyword research fundamentals (short-tail vs. long-tail); on-page and off-page SEO, including backlink building, digital PR and reputation management.
Deconstruct competitor activities and digital evolution to derive insights for shaping SEO direction and performance.
SEO vs. SEM (paid search) comparison; core SEO tools (Google Search Console, Google Analytics, PageSpeed Insights, Ahrefs/SEMrush) and KPIs; building a structured, prioritised SEO roadmap.
Integrate trend-responsive SEO plans into comprehensive marketing strategies by analysing the structure and sequencing of roadmap elements.
Measuring SEO performance and zero-click search results; the shift from keyword-based to topical-authority SEO; technical SEO fundamentals (crawlability, indexing, Core Web Vitals, structured data); practical use and limits of AI-generated content in SEO.
Evaluate and refine the execution of SEO strategies through real-world application, stakeholder engagement, and performance documentation.
- Written Assessment: Open-book, 5 short-answer questions covering Knowledge K1–K5: market gap analysis; elements of an SEO/product roadmap; business model & revenue drivers; critical customer segments; new marketing trends & technologies.
- Practical Assessment: Project-based, 8 tasks covering Abilities A1–A8: identify customer segments, market gaps & competitors; assess competitive forces; highlight impact of market trends; identify emerging marketing technologies; enhance SEO roadmaps aligned with trends; support marketing strategy development; lead action planning & implementation; develop internal communication materials.
Student Testimonials
What They Said About Vertical Institute
This Gen AI course exceeded my expectations. I learned a great deal and have already seen significant benefits from the knowledge and skills gained. I would highly recommend this course!
Instructors
Learn From the Best in the Industry
Danielle
Regional Industry Director (APAC) - Teads
Bachelor’s in Political Science National University of Singapore
Certification
Earn Industry-Recognised Certifications
Receive a Vertical Institute Certificate of Completion and a WSQ Statement of Attainment, industry-recognised credentials that can be used to demonstrate your skills and expand your network.
Accredited Certification from Vertical Institute and WSQ
Course Fee & Government Subsidies
Pay Little to No Cash with Government Subsidies
SkillsFuture Credits, UTAP and PSEA Claimable 🎉
SkillsFuture Credits: All Singaporeans aged 25 years old and above can use their SkillsFuture Credits to fully offset the remaining fees.
UTAP Funding: In addition, NTUC members can utilise UTAP to offset up to 50% of remaining fees (capped at $500 per year).
PSEA: All Singaporeans aged 21 – 31 may use their Post-Secondary Education Account (PSEA) to offset remaining fees.
Looking to train your team? Check out our corporate pricing. View Corporate Pricing
View Corporate PricingUpcoming Course Schedules
Choose a Schedule That Works for You
SEO Marketing Bootcamp
TGS-2025060161
Method: Online / In-Person
Duration: 16 Hours Total
Lessons: 5 Lessons + 1 Assessment
Chosen by 50,000+ learners
Join the seo marketing Course Today
Ready to Build Your SEO Marketing Skills?
Take the next step towards growing your business, building your career or launching your side hustle.
Frequently Asked Questions
Is SEO Marketing difficult to learn?
SEO fundamentals are straightforward, but advanced techniques such as technical SEO, AI integration, and data-driven optimisation require more practice. Our course provides hands-on training and expert guidance to help you learn these skills in a step-by-step approach.
I’m a beginner. Do I need experience to join this course?
No prior experience is required. This course is suitable for beginners and provides comprehensive guidance to help you effectively build and enhance your SEO skills.
What tools will I learn to use in this course?
You’ll gain hands-on experience with industry-standard tools, such as:
- Google Analytics is used to track and analyse website performance.
- Google Search Console to monitor site health and identify indexing issues.
- SEO keyword research tools, such as SEMrush, are used to identify opportunities and optimise content.
Are the classes online, and when are they conducted?
Yes, all classes run online through Zoom with live sessions led by industry professionals and supported by teaching assistants. In-person classes will be available soon at the Vertical Institute campus at the Lifelong Learning Institute. Connect with our team for updates.
Will I receive a certificate upon completing the course?
What other learning opportunities are available besides short courses?
In addition to short courses for rapid skill development, Vertical Institute offers in-depth programs focusing on building in-demand skills. These courses cover high-demand fields such as:
- Data Analytics
- Digital Marketing
- Cybersecurity
- Generative AI
- Data Science & AI
- UI/UX Design
- Advanced Data Analytics
- Blockchain
Do you offer corporate training programs?
Yes, Vertical Institute offers corporate training in SEO Marketing and all our AI-integrated courses.
Eligible companies may benefit from various funding schemes to reduce training costs. This includes up to 70% SkillsFuture Singapore (SSG) funding, as well as the
SkillsFuture Enterprise Credit (SFEC), which provides up to S$10,000 in credits and
can support up to 90% of eligible training costs. Businesses may also qualify for
support under the Enterprise Innovation Scheme (EIS) and Absentee Payroll funding, subject to prevailing eligibility requirements. Contact our team to explore the funding options available for your organisation.
How will this course help me in my career?
What other courses can I take to enhance my SEO skills?
To complement your SEO skills, you may also consider our Digital Marketing
, Mastering Google Analytics 4 , Generative AI, and Generative AI Workflow Automation courses. These courses can help you strengthen your skills in marketing,
analytics, content creation, and AI-powered workflows.
What are Vertical Institute's Refund Policy and Withdrawal Policy?
Learner-Initiated Withdrawal
All withdrawal requests must be submitted in writing.
Withdrawal requests are subject to the following:
| Timing of Withdrawal | Refund Amount |
| > 14 days before course start | 100% refund (excluding registration fee) |
| 7 – 14 days before course start | 50% refund (excluding registration fee) |
| < 7 days before course start | No refund |
| After course commencement | No refund |
An administrative fee of $15 applies to all approved withdrawals or transfers.
Refunds (if any) are based on the full course fee, not the subsidised amount.
No-Show Policy
Learners who fail to attend the course without prior written notice will be treated as a no-show.
No-shows:
- Are not eligible for any refund
- Shall be liable for the full course fee or balance course fee
Course Transfer / Rescheduling
Learners may request to reschedule or transfer to another intake:
- At least 14 days before course commencement
- Subject to approval and availability
A maximum of three (3) reschedule requests is allowed per course.
Rescheduling fees:
- First reschedule: Waived
- Second and subsequent reschedules: 5% of the full course fee per request (non-waivable)
An administrative fee of $15 applies to all approved transfers.
No rescheduling or transfer is allowed after course commencement.
What is the Attendance requirement for Vertical Institute’s courses?
Are there any minimum requirements to enrol in the course?
This program is suitable for beginners with no pre-requisites. However, applicants must meet the following entry requirements:
- Be aged 21 and above
- Possess basic computer literacy (equivalent to Level 2)
- Hold a minimum of one of the following academic qualifications:
- GCE “N”, “O” or “A” Level
- NITEC
- Diploma or higher
- Have at least 2 years of working experience
- Demonstrate English language proficiency equivalent to or higher than any of the following:
- Pass in GCE “N” or “O” Level English
- WPLN Level 5
- IELTS 5.5
- TOEFL iBT score between 46–59
If you are unsure about your eligibility, feel free to reach out to our team for a quick assessment.
What are the Course Completion requirements for Vertical Institute’s courses?
To meet SkillsFuture Singapore (SSG) course completion requirements, you must achieve at least 75% attendance and receive a ‘Competent’ grade in all required assessments/examinations, or submit any capstone project work (if any) stated in the course requirements.
Additionally, participants must complete course feedback surveys and meet any specific course requirements, such as those for WSQ qualifications.
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🏢 CORPORATE TRAINING
Drive Sustainable Growth with an SEO-Ready Team
Increased Organic Visibility
Improve search rankings and brand discoverability.
Higher-Intent Website Traffic
Attract users actively searching for solutions.
Lower Customer Acquisition Costs
Reduce reliance on paid advertising.
Chosen by by 50,000+ learners