SEO Marketing Course
SEO Marketing Course
Pay little to no cash with government subsidies
Trusted by 50,000+ learners
Online Classes
Via Zoom
16 Hours Total
5 Lessons + 1 Assessment
Flexible Schedule
Weekdays or Weekends Available
Beginner Friendly
No prior background needed
Learn SEO Marketing with Vertical Institute
Why Learn SEO Marketing in Singapore?
According to a 2025 ACCA report, 33% of Singaporeans now engage in side hustles alongside their full-time jobs. For many Gen Zers, learning skills like SEO is part of building personal brands or launching creative ventures, especially as social media normalises online entrepreneurship.
Who is This Course For
Marketing and Content Professionals
Learn how SEO marketing improves visibility for websites, blogs and campaigns. This course is ideal if you're already in digital or content roles and want to build confidence with the core skills of SEO.
Business Professionals and Entrepreneurs
Learn how SEO marketing works and what helps your site rank. Ideal for those who want to drive more organic traffic to their site without relying solely on paid ads, while gaining insight into the basics of competitor analysis SEO.
Aspiring SEO Specialists
Start from scratch and get a clear, practical understanding of SEO marketing. Whether you're switching careers or just getting started, you'll learn how to build an SEO strategy to support data-driven growth.
Students and Freelancers
The course offers a beginner-friendly way to develop practical skills that support freelancing, personal projects or future career goals. You’ll also get hands-on experience with foundational platforms, including AI SEO tools, to build confidence and efficiency from day one.
Skills You Will Learn
Course Fee & Government Subsidies
Looking to train your team? Offset up to 90% of training costs with SFEC. View Corporate Pricing
View Corporate Pricing
Singapore Citizens
(40 years and above)
$1,300.00
$1,417.00
- $910.00
Singapore Citizens
(Below 40 years) and PR
$1,300.00
$1,417.00
- $650.00
Have questions? Read FAQs or Contact Us.
SEO Marketing Course Details
Key Learning Outcomes
SEO That Makes Sense
Understand how search engines rank websites and what you can do to move up the results using clear, proven methods.
Find What People Are Searching For
Learn how to discover trending keywords and search terms, then use them to guide your blog, website or business pages.
Build a Clear SEO Plan
Create a practical SEO marketing plan you can apply to your business, freelance work, or personal project, and aim for top rankings.
Learn From the Best in the Industry
Danielle
Regional Industry Director (APAC) - Teads
Bachelor’s in Political Science National University of Singapore
How We Make Learning Different
Beginner-Friendly
Expert-Led Learning
Hands-On Training
Out of Class Support
Lifetime Resource Access
Community Benefits
Tap on our invite-only alumni events and workshops to learn with a community and expand your network! Our guest speakers are thought leaders in their fields who share practical tips to help you stay ahead of industry trends.
Earn a Certification in SEO Marketing
You will receive a certificate from Vertical Institute upon successful completion of the course, together with a WSQ Statement of Attainment recognised by employers in Singapore. They can be used to demonstrate your skills to potential employers and expand your professional network..
Recommended By Over 50,000+ Alumni
Celine Tay
Digital Marketing Alumni, 2023
The Digital Marketing course was highly insightful, and the materials and lessons conducted by the instructors were easily digestible. I learned a lot in less than a month and would definitely recommend it!
Jermine
Digital Marketing Alumni, 2023
My instructor and teaching assistant were helpful and provided informative materials. The lessons were well-structured, productive, and engaging. There was a lot of hands-on to ensure we understood and could apply the concepts well. I highly recommend this course.
Elvin Tay
Digital Marketing Alumni, 2024
I highly recommend the Digital Marketing course at Vertical Institute. The course was well-structured and covered key digital marketing concepts, including SEO, SEM, social media, and content marketing.
Upcoming SEO Marketing Course Schedules
Choose from our flexible SEO Marketing course schedules outside working hours. We have time slots available on weekday evenings or weekends.
SEO Marketing Course FAQs
Is SEO Marketing difficult to learn?
SEO fundamentals are straightforward, but advanced techniques such as technical SEO, AI integration, and data-driven optimisation require more practice. Our course provides hands-on training and expert guidance to help you learn these skills in a step-by-step approach.
I’m a beginner. Do I need experience to join this course?
No prior experience is required. This course is suitable for beginners and provides comprehensive guidance to help you effectively build and enhance your SEO skills.
What tools will I learn to use in this course?
You’ll gain hands-on experience with industry-standard tools, such as:
- Google Analytics is used to track and analyse website performance.
- Google Search Console to monitor site health and identify indexing issues.
- SEO keyword research tools, such as SEMrush, are used to identify opportunities and optimise content.
Are the classes online, and when are they conducted?
Yes, all classes run online through Zoom with live sessions led by industry professionals and supported by teaching assistants. In-person classes will be available soon at the Vertical Institute campus at the Lifelong Learning Institute. Connect with our team for updates.
Will I receive a certificate upon completing the course?
What other learning opportunities are available besides short courses?
In addition to short courses for rapid skill development, Vertical Institute offers in-depth programs focusing on building in-demand skills. These courses cover high-demand fields such as:
- Data Analytics
- Digital Marketing
- Cybersecurity
- Generative AI
- Data Science & AI
- UI/UX Design
- Advanced Data Analytics
- Blockchain
Do you offer corporate training programs?
Yes, Vertical Institute offers corporate training in SEO Marketing and all our AI-integrated courses.
Eligible companies may benefit from various funding schemes to reduce training costs. This includes up to 70% SkillsFuture Singapore (SSG) funding, as well as the
SkillsFuture Enterprise Credit (SFEC), which provides up to S$10,000 in credits and
can support up to 90% of eligible training costs. Businesses may also qualify for
support under the Enterprise Innovation Scheme (EIS) and Absentee Payroll funding, subject to prevailing eligibility requirements. Contact our team to explore the funding options available for your organisation.
How will this course help me in my career?
You will be equipped with practical skills and an industry-recognised certification, making you a strong candidate for roles such as SEO specialist, digital marketing strategist, or content optimisation expert.
What other courses can I take to enhance my SEO skills?
To complement your SEO skills, you may also consider our Digital Marketing
, Mastering Google Analytics 4 , Generative AI, and Generative AI Workflow Automation courses. These courses can help you strengthen your skills in marketing,
analytics, content creation, and AI-powered workflows.
What are Vertical Institute's Refund Policy and Withdrawal Policy?
Learner-Initiated Withdrawal
All withdrawal requests must be submitted in writing.
Withdrawal requests are subject to the following:
| Timing of Withdrawal | Refund Amount |
| > 14 days before course start | 100% refund (excluding registration fee) |
| 7 – 14 days before course start | 50% refund (excluding registration fee) |
| < 7 days before course start | No refund |
| After course commencement | No refund |
An administrative fee of $15 applies to all approved withdrawals or transfers.
Refunds (if any) are based on the full course fee, not the subsidised amount.
No-Show Policy
Learners who fail to attend the course without prior written notice will be treated as a no-show.
No-shows:
- Are not eligible for any refund
- Shall be liable for the full course fee or balance course fee
Course Transfer / Rescheduling
Learners may request to reschedule or transfer to another intake:
- At least 14 days before course commencement
- Subject to approval and availability
A maximum of three (3) reschedule requests is allowed per course.
Rescheduling fees:
- First reschedule: Waived
- Second and subsequent reschedules: 5% of the full course fee per request (non-waivable)
An administrative fee of $15 applies to all approved transfers.
No rescheduling or transfer is allowed after course commencement.
What is the Attendance requirement for Vertical Institute’s courses?
Are there any minimum requirements to enrol in the course?
This program is suitable for beginners with no pre-requisites. However, applicants must meet the following entry requirements:
- Be aged 21 and above
- Possess basic computer literacy (equivalent to Level 2)
- Hold a minimum of one of the following academic qualifications:
- GCE “N”, “O” or “A” Level
- NITEC
- Diploma or higher
- Have at least 2 years of working experience
- Demonstrate English language proficiency equivalent to or higher than any of the following:
- Pass in GCE “N” or “O” Level English
- WPLN Level 5
- IELTS 5.5
- TOEFL iBT score between 46–59
If you are unsure about your eligibility, feel free to reach out to our team for a quick assessment.
What are the Course Completion requirements for Vertical Institute’s courses?
To meet SkillsFuture Singapore (SSG) course completion requirements, you must achieve at least 75% attendance and receive a ‘Competent’ grade in all required assessments/examinations, or submit any capstone project work (if any) stated in the course requirements.
Additionally, participants must complete course feedback surveys and meet any specific course requirements, such as those for WSQ qualifications.
SEO Marketing Course
Method: Online classes via Zoom
Duration: 16 Hours Total
Lessons: 5 Lessons + 1 Assessment
Trusted by 50,000+ learners
Join the SEO Marketing Course
Get guided training on SEO, gain project experience, and earn a recognised certification.
Secure your place in the next intake.
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SEO Marketing Course Curriculum
Pre-Work
As a VI student, you will be given access to online learning materials in our e-learning portal.
To get you ready for learning, this essential pre-work will familiarise you with the basics of the key concepts and tools we will be using throughout the course.
Although you will learn these topics remotely before you arrive in class, you won’t be far away from the resources of the VI community. Make use of our Telegram channel to leverage connections with students, alumni, instructors and experts. At the end of your pre-work, you’ll be ready for the fast pace on campus!
After the course, you can choose to participate in follow-up sessions with your instructor, either in a group and/or individually, included as part of the course fee.
Module 1: SEO Strategy & Business Alignment
Tutorial:
- SEO & Business Models
- Identifying customer segments
- Optimising for local searches
- Tools for SEO
Activity:
- How to conduct an SEO audit
Module 2: Competitive Analysis & Emerging Trends
- Understanding competitor analysis
- What are algorithm updates?
- Keeping up to date with algo changes
- Keyword research fundamentals
- On-page and off-page SEO
Activity:
- Conduct keyword and competitor research using SEMrush
Module 3: Roadmap & Strategic Planning
- What is SEM
- SEM vs SEO
- A look at SEO Tools
Activity:
Building an SEO roadmap
Module 4: Implementation & Practical Application
- Measuring SEO Performance
- “Old” vs “New” SEO
- Keywords vs Topical Authority
- Measuring Zero-click results
- A closer look at technical SEO
- SEO and AI – Does it work?
- How to work with AI content
- How to Rank in AI overviews or LLMs
Activity:
Use Google Analytics 4 (GA4) reports to analyse SEO traffic
Written & Practical Assessment
Participants will be required to attend an assessment after the last lesson. This is mandatory as part of the funding requirements.
The assessment date and more details will be announced in Lesson 1.
Discuss your career goals
Decide which course is the best for you
Understanding the government subsidies
Other ways to reach us
Be the first to know when new course intakes are available. Secure your spot to gain skills that drive innovation and open doors to new career opportunities. Limited spots available!
🏢 CORPORATE TRAINING
Drive Sustainable Growth with an SEO-Ready Team
Increased Organic Visibility
Improve search rankings and brand discoverability.
Higher-Intent Website Traffic
Attract users actively searching for solutions.
Lower Customer Acquisition Costs
Reduce reliance on paid advertising.
Trusted by 50,000+ learners