Level 2
Generative AI for Content Creation course
Corporate Generative AI for Content Creation Training
Online / In-Person
Corporate delivery available
13 Hours Total
3 Learning Units + 1 Assessment
Customisable
Tailored to your team’s briefs
Beginner-Friendly
No coding or design experience
Overview
Why Generative AI for Content Creation Matters for Businesses
Businesses need consistent content across websites, social media, emails and campaigns. Generative AI can support content production, but employees must know how to write effective prompts, adapt material for different audiences and review outputs before publication.
- 73.8% of Singapore workers surveyed reported using AI tools at work, demonstrating growing workplace adoption.
- 54% of surveyed Singapore workplace AI users use AI for writing and editing tasks.
- 75% of marketers surveyed use AI for media production, including images, videos and other visual content.
- 83% of marketers surveyed say they are expected to produce more content than ever before.
Corporate Generative AI for Content Creation Training helps employees develop the skills to produce audience-focused content, refine AI-generated material and apply repeatable workflows while maintaining human oversight and brand consistency.
Are These Content Creation Challenges Slowing Your Team Down?
Your team may already use ChatGPT or other Generative AI tools, but are they producing usable content? Vertical Institute's Corporate Generative AI for Content Creation Training addresses common challenges through hands-on learning.
Employees spend hours drafting social posts, emails and website copy. We teach them to turn briefs into structured AI prompts, generate drafts and refine content faster.
Social media content may not suit emails or websites. Your team learns to adapt messaging, tone and formats for different audiences while maintaining brand consistency.
Not everyone has design or video production experience. Employees learn to develop AI image prompts, create visuals and explore short-video concepts.
AI-generated content may contain errors or miss brand requirements. We teach employees to check accuracy, clarity and publication readiness, then reuse proven content workflows.
Corporate Generative AI for Content Creation Training Subsidies
Our Corporate Generative AI Workflow Automation Training is eligible for multiple
government subsidies to help organisations reduce training costs.
Up to 70% Subsidy
Eligible Singaporeans & PRs can obtain up to 70% funding support.
SkillsFuture Credits
Singaporeans aged ≥25 may use their SFC to fully offset course fees after funding.
Absentee Payroll
Receive S$4.50 for each employee training hour, capped at S$100,000 per company each calendar year.
Enterprise Innovation Scheme
Enjoy a 400% tax deduction OR a 20% cash payout based on the nett fee.
Is Your Business Eligible for Up to $10,000 in SFEC Support?
Eligible employers may have access to the SkillsFuture Enterprise Credit (SFEC), which can provide support for qualifying workforce transformation and training initiatives. For eligible companies, SFEC can help offset up to 90% of the payable course fees, subject to prevailing eligibility and funding requirements.
Subject to business eligibility for each subsidy.
Generative AI for Content Creation Course
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Course Curriculum
What You’ll Learn in This Generative AI for Content Creation Training
- Explore generative AI tools as no-code tools for creating written and visual content.
- Interpret content briefs into audience, objective, key message and format requirements.
- Write structured prompts to generate copy, images and short-video concepts.
Turn a content brief into structured AI prompts for written and visual content.
- Apply media strategy thinking to shape audience-focused content for different channels.
- Generate and compare multiple drafts, then select and organise the strongest material.
- Edit AI-assisted content for accuracy, clarity, tone and fit with the brand and channel.
- Build and test a repeatable no-code content
Create and refine a coordinated content set for a selected audience and channel.
- Prepare finished content for formats such as social posts, web copy, articles and emails.
- Apply human quality checks against the brief and publication requirements before use.
- Reuse the workflow on a new brief to show it is repeatable and transferable.
Finalise and present a completed content set and documented AI workflow.
- Written Assessment: Individual, open-book assessment of 4 short-answer questions covering market scanning techniques for emerging technology, relevant industries, new technologies/products, and typical business process flows.
- Practical Assessment: Self-paced, take-home project applying course concepts, submitted to the learning portal on the last day, followed by a live Project Presentation to an Assessor.
Course Curriculum
How Does Corporate Generative AI Workflow Automation Training Benefit Teams?
Marketing and Sales Teams
Create campaign copy, promotional emails and customer-facing content using structured prompts. Learn to adapt messaging for different audiences and channels while maintaining consistency.
Corporate Communications and PR Teams
Develop announcements, articles and internal communications from defined content briefs. Employees learn to refine AI-generated drafts for accuracy, clarity and organisational tone.
Social Media and Digital Content Teams
Generate social media copy, visual concepts and short-video ideas for different platforms. Practise refining content to match audience preferences, channel formats and publication requirements.
Content Strategists and Creative Teams
Translate campaign objectives into content briefs and coordinated written and visual materials. Learn to compare AI-generated drafts, select suitable outputs and establish reusable content workflows.
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Why Choose Vertical Institute
Our employee training programmes are aligned with industry standards and offer hands-on practice with the latest tools for real-world business use.
We are known for delivering the essential ai and digital skills students need to thrive in current and future job markets. Our programmes are designed to be impactful and forward-thinking.
With over 50,000+ alumni, our programmes reflect years of expertise in tech education, equipping students for the future.
Our programmes are rated 4.9 out of 5 on Google Reviews, reflecting the consistency and quality of our training.
Attend live classes online via Zoom, including evening and weekend schedules, or in-person at our Lifelong Learning Institute campus.
Our instructors are industry practitioners who bring real-world experience to every session, supported by dedicated teaching assistants.
SUCCESS STORIES
What Leading Organisations Say About Vertical Institute
“We partnered with Vertical Institute to upskill over 190 GovTech staff. The customised content, hands-on training, and expert feedback empowered our teams to enhance their competency. Our management is pleased with the outcome, and we look forward to future collaborations with Vertical Institute.”
A big thank you to Vertical Institute team for delivering such an engaging experience! Our colleagues really enjoyed the session. It was insightful, easy to follow, and sparked a lot of interest in data and analytics. We truly appreciate the effort your team put into making it both fun and meaningful.
Tiffany LohPeople & Culture Business Partner, Group People & Culture
"Very informative session with an expert trainer who delivered real-world insights and interactive discussions. The structured approach made complex concepts easy to grasp, and I now feel more confident integrating the skills that I have learnt into my team’s processes!"
Ready to Start Corporate Generative AI for Content Creation Training?
- Check which training grants and subsidies your business qualifies for.
- Get guidance on available funding and how to apply.
- Explore training options that match your team’s content creation goals.
FAQs About Corporate
Generative AI for Content Creation Training
What Is Corporate Generative AI for Content Creation Training?
What will employees learn during the training?
Do employees need prior AI or coding experience?
Which Generative AI tools are covered?
Can employees learn to create images and videos with AI?
How can employees apply these skills at work?
Can Generative AI for Content Creation Training be customised for our company?
How long is the Generative AI for Content Creation course?
Is there an assessment or certification?
Can different departments attend the same training?
Can companies receive subsidies for this training?
Yes. Eligible companies can receive up to 70% funding from SSG. SFEC may cover up to 90% of remaining fees, capped at the given $10,000 company credit pool, while Absentee Payroll provides $4.50 per training hour. EIS offers a 20% cash payout or 400% tax deduction, and GST claims apply for eligible businesses.
What other corporate training does Vertical Institute offer?
Vertical Institute also offers corporate programmes in Generative AI (Level 1), AI workflow automation (Level 3), data analytics, digital marketing and other technology and critical soft skills. Companies can explore complementary training based on their teams’ existing capabilities and business priorities.
How do we arrange corporate training for our employees?
Contact Vertical Institute with your team size, content production challenges and training objectives. Our corporate training team can discuss programme options, delivery arrangements and applicable funding before you enrol your employees.
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