Digital Marketing Course

– The Straits Times, 12 Jan 2022

Digital and mobile technology coupled with the explosive global adoption of social media has fundamentally changed the way businesses connect with their customers. Though traditional marketing methods are still utilised, digital marketing such as search engines and social media is fast becoming the dominant tool for marketers.

As the digital landscape continues to evolve, it is essential for marketers to familiarise themselves with the key technologies underlying digital marketing, as well as learn how an effective digital strategy can enable a business to thrive in this dynamic environment.

This growing digital marketing strategy not only provides businesses with an outlet to engage with their existing customers and reach out to prospective ones, but it also has built-in data analytics that allows digital marketers to track the success of their campaign efforts and identify areas for improvement.

Search engines rank websites by analysing and featuring content that fulfils user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines, along with descriptive URLs. By optimising your website to rank higher on search engine results pages, your business will be able to receive more traffic.

To secure the desired paid ad spot at the top of the page, you will need to enter an ad auction by identifying the keywords you want to bid on, followed by specifying how much you are willing to spend per click on each of those keywords.

In order to create a good Search Engine Marketing strategy, you must first understand how paid ads platforms work and manage the variables that affect performance.

It also provides a detailed report of the pages that experience a high bounce rate – one of the most important metrics which shows the percentage of visitors who leave your website after visiting only one page.

It is one of the most direct and effective ways of connecting with your leads, nurturing them, and ultimately turning them into customers. Modern email marketing also has automation systems in place to simplify the process. In the long run, a well-designed email marketing strategy will not only drive sales but also build a community around your business.

Singaporean employers ranked digital marketing among the top five job roles they aim to fill. With many job opportunities available and a high demand for digital marketing talent, you will be able to enjoy greater job security and a lucrative salary in this field.

The IBF Standards Training Scheme (“IBF-STS”) provides funding for training and assessment programmes accredited under the Skills Framework for Financial Services.

For our training programmes that are IBF-accredited, eligible Singaporeans & PRs may receive funding support under the IBF Standards Training Scheme (IBF-STS), subjected to all eligibility criteria being met.

For more information on the funding support, please visit: https://www.ibf.org.sg/home/for-individuals/skills-and-jobs-development/training-support/IBF-STS

To check your SkillsFuture credit balance, please follow these steps:

1. Go to https://myskillsfuture.gov.sg
2. Click on ‘Submit SkillsFuture Credit Claims’
3. Login with your SingPass
4. Click on the arrow (>) at the top right hand corner. You will be able to see a drop-down list of your Available SkillsFuture Credits.

After you have registered for a course, a VI representative will reach out to guide you with the SkillsFuture Credits

*Please note that our courses are not eligible for “Additional SkillsFuture Credit (Mid-Career Support)’. You will only be able to use available credits from ‘SkillsFuture Credit’ and ‘One-off SkillsFuture Credit Top-Up’.

This claim must be done after completion of the course. Please refer to the UTAP FAQ for more information.

For illustration purposes only:

To be eligible, you’ll have to meet the following prerequisites.

For Self-Sponsored:

All Singaporeans or Singapore Permanent Residents (PRs) that are physically based in Singapore and successfully complete the course will be eligible.

• Be a Singaporean Citizen or PR based in Singapore
• Minimum of 75% attendance (this means that you must attend at least 6 out of 7 lessons)
• Pass the final assessment

Any balance course fees can be offset using your SkillsFuture Credits & NTUC UTAP funding.

For Company-Sponsored:

• Be from Financial Institutions that are regulated by the Monetary Authority of Singapore (MAS) (either licensed / exempted from licensing) or Fintech companies that are registered with the Singapore Fintech Association.
• Be a Singaporean Citizen or PR physically based in Singapore
• Minimum of 75% attendance (this means that you must attend at least 6 out of 7 lessons)
• Pass the final assessment

Email: contact@verticalinstitute.com
Phone: 6950 7023

You will need to have your own personal laptop/PC to attend the course.

Our programmes are well-regarded by top companies, who contribute to our curriculum and use our courses to train their own teams.

Your attendance is only counted if you attend a makeup class.

1. Data Analytics Course
2. Cybersecurity Course
3. Blockchain & Cryptocurrency Course
4. UX Design Course
5. Advanced Data Analytics Course

With these resources, students have the opportunity to cultivate their tech skills and set a strong foundation for a successful career in the ever-evolving technology industry. Singaporeans and PRs are eligible for government course subsidies at Vertical Institute.

Withdrawal Policy: If you drop out of a course halfway / fail to meet the minimum attendance requirements / fail to submit and pass the assessment, IBF will not subsidise your course fees, and you will be liable for the full course fee amount. Vertical Institute reserves the right to claw back the funded amount from the trainee if he/she did not fulfil the eligibility criteria.

• Be aged 21 and above
• Possess basic computer literacy (equivalent to Level 2)
• Hold a minimum of one of the following academic qualifications:
  • GCE “N”, “O” or “A” Level
  • NITEC
  • Diploma or higher
• Have at least 2 years of working experience
• Demonstrate English language proficiency equivalent to or higher than any of the following:
  • Pass in GCE “N” or “O” Level English
  • WPLN Level 5
  • IELTS 5.5
  • TOEFL iBT score between 46–59

If you are unsure about your eligibility, feel free to reach out to our team for a quick assessment.

Additionally, participants must complete course feedback surveys and meet any specific course requirements, such as those for WSQ qualifications.