Mastering Google Analytics 4
Trusted by 50,000+ learners
Online/In-person
Intakes Available
15 Hours total
5 Lessons + 1 Assessment
Flexible Schedule
Weekdays or Weekends Available
Beginner Friendly
No prior background required
Learn Google Analytics 4 with Vertical Institute
Why Learn Google Analytics 4 (GA4) in Singapore?
Google Analytics 4 (GA4) is the most widely used tool for understanding how people interact with your website, social media, or ads. From finding out the sources of your web traffic to understanding customer journeys, GA4 helps you in your marketing.
Who is This Course For
Marketing & Working Professionals
Gain hands-on skills to profit from marketing campaigns with real-time insights from GA4.
Students, Job Seekers & Career Switchers
Master the basics of GA4 that are essential for careers in digital marketing or data analytics.
Business Leaders
Use GA4 to ask the right questions, spot trends early, and lead teams with data-backed decisions.
Freelancers & Entrepreneurs
Understand Singapore’s data privacy rules (PDPA) and learn how to use GA4 insights to grow your business.
Skills You Will Learn
Course Fee & Government Subsidies
Singapore Citizens
(40 years and above)
Singapore Citizens
(Below 40 years) and PR
Course Name: WSQ Mastering Google Analytics 4 (GA4)
Course ID: TGS-2026062557
Funding Validity Period: 25-03-2026 - 24-03-2028
Have questions? Read FAQs or Contact Us.
Google Analytics 4 (GA4) Course Details
Key Learning Outcomes
GA4 Setup for Proper Data Collection
Learn how to properly install GA4 and collect data that matters.
Analysis of Marketing Channels
Analyse and improve how your campaigns are performing on Google, social media platforms, email and more.
Custom Reports & Dashboard Creation
Create simple dashboards and reports to provide useful insights.
How We Make Learning Different
Beginner-Friendly
Expert-Led Learning
Hands-On Training
Out of Class Support
Lifetime Resource Access
Earn a Certification in Google Analytics 4
You will receive a certificate from Vertical Institute upon successful completion of the course, together with a WSQ Statement of Attainment recognised by employers in Singapore. They can be used to demonstrate your skills to potential employers and expand your professional network.
Community Benefits
Tap on our invite-only alumni events and workshops to learn with a community and expand your network! Our guest speakers are thought leaders in their fields who share practical tips to help you stay ahead of industry trends.Recommended By Over 50,000+ Alumni
Meliana Widjaja
Vertical Institute Alumni, 2024
Elvin Tay
Vertical Institute Alumni, 2024
Jacqueline
Vertical Institute Alumni, 2025
Upcoming Google Analytics 4 Course Schedules
Mastering Google Analytics 4 FAQs
Is this course suitable for beginners?
Yes! No prior experience is needed. The course is designed to guide you step-by-step from the basics to advanced features of GA4.
How are classes conducted?
the Lifelong Learning Institute. Sessions are delivered live by industry professionals and
supported by teaching assistants to provide an interactive learning experience.
The full course takes 15 hours, with weekday evenings or weekend schedules available,
giving learners the flexibility to fit training around their existing commitments
Do I get a certificate?
Will I be able to use GA4 at work after this course?
How long is the course?
What if I want to learn more after this?
If you’d like to deepen your skills, you can explore our complementary courses such as:
- Digital Marketing – learn how to plan and run impactful online campaigns
- Data Analytics – gain deeper insights into customer behaviour and business performance
- Google Ads – master ads on search engines to drive targeted traffic and conversions
- SEO Marketing – learn keyword research, on-page optimisation, and methods to improve your site visibility.
These courses pair perfectly with Google Analytics to give you a full-stack digital marketing toolkit.
Do you offer corporate training?
Yes! We offer corporate training programmes for companies looking to upskill their teams in Google Analytics, digital marketing, and more. Our courses provide hands-on training aligned with industry best practices to deliver real business impact.
- Data Analytics
- Digital Marketing
- Cybersecurity
- Generative AI
- Data Science & AI
- UI/UX Design
- Advanced Data Analytics
- Blockchain
What are Vertical Institute's Refund Policy and Withdrawal Policy?
Learner-Initiated Withdrawal
All withdrawal requests must be submitted in writing.
Withdrawal requests are subject to the following:
| Timing of Withdrawal | Refund Amount |
| > 14 days before course start | 100% refund (excluding registration fee) |
| 7 – 14 days before course start | 50% refund (excluding registration fee) |
| < 7 days before course start | No refund |
| After course commencement | No refund |
An administrative fee of $15 applies to all approved withdrawals or transfers.
Refunds (if any) are based on the full course fee, not the subsidised amount.
No-Show Policy
Learners who fail to attend the course without prior written notice will be treated as a no-show.
No-shows:
- Are not eligible for any refund
- Shall be liable for the full course fee or balance course fee
Course Transfer / Rescheduling
Learners may request to reschedule or transfer to another intake:
- At least 14 days before course commencement
- Subject to approval and availability
A maximum of three (3) reschedule requests is allowed per course.
Rescheduling fees:
- First reschedule: Waived
- Second and subsequent reschedules: 5% of the full course fee per request (non-waivable)
An administrative fee of $15 applies to all approved transfers.
No rescheduling or transfer is allowed after course commencement.
What is the Attendance requirement for Vertical Institute’s courses?
Are there any minimum requirements to enroll in the course?
This program is suitable for beginners with no pre-requisites. However, applicants must meet the following entry requirements:
- Be aged 21 and above
- Possess basic computer literacy (equivalent to Level 2)
- Hold a minimum of one of the following academic qualifications:
- GCE “N”, “O” or “A” Level
- NITEC
- Diploma or higher
- Have at least 2 years of working experience
- Demonstrate English language proficiency equivalent to or higher than any of the following:
- Pass in GCE “N” or “O” Level English
- WPLN Level 5
- IELTS 5.5
- TOEFL iBT score between 46–59
If you are unsure about your eligibility, feel free to reach out to our team for a quick assessment.
What are the Course Completion requirements for Vertical Institute’s courses?
Additionally, participants must complete course feedback surveys and meet any specific course requirements, such as those for WSQ qualifications.
Google Analytics 4 Course
Method:Online/In-person
Duration: 15 hours total
Lessons: 5 Lessons + 1 Assessment
Trusted by 50,000+ learners
Join The Google Analytics 4 Course Today!
Google Analytics 4 Course Curriculum
Pre-Work
As a VI student, you will be given access to online learning materials in our e-learning portal.
To get you ready for learning, this essential pre-work will familiarise you with the basics of the key concepts and tools we will be using throughout the course.
Although you will learn these topics remotely before you arrive in class, you won’t be far away from the resources of the VI community. Make use of our Telegram channel to leverage connections with students, alumni, instructors and experts. At the end of your pre-work, you’ll be ready for the fast pace on campus!
After the course, you can choose to participate in follow-up sessions with your instructor, either in a group and/or individually, included as part of the course fee.
Module 1: Introduction to GAI
- Intro to generative AI (GAI)
- Machine Learning
- Risks and limitation
Activity:
- Implementing decision trees
- Discussion of use cases
- Discussion of AI ethical dilemmas
Module 2: ChatGPT Beginner Techniques
- Tour of ChatGPT
- Prompt engineering
- Task-based prompts
- Working with complex texts
- Prompt engineering tools
Activity:
- Text simplification
- Text summary
- Sentiment analysis
Module 3: ChatGPT Intermediate Techniques
- One-shot, few-shot, Chain-of-thought prompting
- Working with structured text and data
- Working with templates
- Interactive applications
- Integrating AI
- Plagiarism Detection Tools used: ZeroGPT, Grammarly and more
Activity:
- Multi-shot prompting
- Structured text
Module 4: ChatGPT Advanced Techniques
- Stepwise Methodology
- Advanced prompting techniques
- Chain of Thoughts
- Tree of Thoughts
- Graph of Thoughts
- Prompting as Programming
- Markdown language
- Reports or presentations creation using AI tools like Adobe Firefly
Activity:
- Generative reporting
- Synthetic data generation
- Advanced prompting practice
Module 5: ChatGPT Automation
- Introducing ADA
- Advanced prompting techniques
- Markdown language
- OpenAI API Tools
- API key management
- Automation in video workflows for efficiency using Sora
Activity:
- Generative reporting
- Synthetic data generation
- Advanced prompting practice
Module 6: OpenAI API
- Introducing APIs
- Tokens and Tokenisation
- OpenAI API
- OpenAI API Tools
- API key management
- Explore the use of Udio to create AI music content
Activity:
- Experiments with temperature
- Generating synthetic data
- Classifying an online review
Module 7: ChatGPT Security and Ethics
- ChatGPT Security
- Ethical Issues
- Legal Issues
Activity:
- Discussion of ethical and legal issues
- Select capstone presentation and sharing
Written & Practical Assessment
Discuss your career goals
Decide which course is the best for you
Understanding the government subsidies
Other ways to reach us
🏢 CORPORATE TRAINING
Build a Data-Driven Marketing Team with Google Analytics 4
Why Google Analytics 4 training for your team matters:
Know What's Actually Working
Train your team to track the right data and cut through the noise across every marketing channel.
Faster Marketing Optimisation
Employees learn to spot what's underperforming and make improvements without waiting on analysts.
Custom Reports for Every Team
Your team builds dashboards tailored to your business goals, not generic out-of-the-box views.
WSQ Mastering Google Analytics 4 (GA4) Course
Course Fee & Subsidy Breakdown for Corporate
*Subject to business eligibility for each subsidy. Enquire to find out more
Trusted by 50,000+ learners