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5 Tips to Build your Content Marketing Strategy

5 Tips to Build your Content Marketing Strategy

Whether you’re starting out in content marketing or seeking to optimise your existing content, a content marketing strategy is crucial. However, it may be challenging to develop a strategy that works well with your overall marketing plan and your business. So, here...
An Introduction To Key Performance Indicators

An Introduction To Key Performance Indicators

KPI is a term that is often heard and used in business meetings or conversations. But, how can you define KPI in marketing? A key performance indicator (KPI) is a measurable characteristic that shows how well any company is achieving its key business goals. To put it...
All you Need to Know About Organic Social Media

All you Need to Know About Organic Social Media

Organic social media is excellent for attracting attention without having to pay for the advertisement space. The main way to do this is through organic content\ social media techniques. This includes blogging, scheduling social media posts, and sharing other...
All You Need to Know About Marketing Personas

All You Need to Know About Marketing Personas

Marketing personas can be said to be one of the first priorities of marketers for a long time. They are like the building blocks of any successful marketing campaigns. Crafting personas in marketing provide us with a clear picture of the preferences and wants of our...