SEO Intro Course in Singapore

Search Engine Optimisation is important in digital marketing as it directly impacts a site’s ability to attract organic traffic, which is often the most cost-effective source of visitors. A strong SEO strategy ensures that your site appears higher in search engine results, making it more visible to potential customers. Effective SEO not only provides traffic but also improves user experience and credibility. Understanding and implementing SEO best practices can increase conversion rates and establish a long-term online presence.

This SEO course provides a thorough curriculum in all aspects of SEO. You will start with a foundational knowledge of how search engines work and move on to advanced techniques for optimising content and technical SEO. The curriculum includes:

• Learning to navigate SEO tools and Google Search Console.
• Performing keyword research.
• Understanding on-page and off-page SEO.
• Developing link-building strategies.

These skills are crucial for improving search rankings and effectively managing an SEO campaign.

The SEO course at Vertical Institute is designed to be comprehensive and time-efficient, accommodating busy schedules. The total duration is 21 hours of intensive training, structured to impart deep understanding and hands-on experience in a condensed format. This makes it possible to gain a significant amount of knowledge and practical skills in a relatively short period, ideal for those eager to start applying SEO techniques in real-world scenarios quickly.

Yes, the SEO course at Vertical Institute is ideally suited for beginners. It starts with the basics, ensuring that all participants understand the fundamental concepts of SEO, such as how search engines rank websites and the key elements of web pages that influence those rankings.

Our SEO training is crafted to prepare students for real-world digital marketing challenges by focusing on practical skills and up-to-date strategies. Students engage in hands-on projects that mimic actual SEO tasks, such as website audits, keyword research, and creating SEO-optimised content. These activities build confidence and proficiency with SEO tools and practices. The course includes problem-solving sessions and scenario-based learning to ensure students can navigate complex SEO landscapes effectively.

The Digital Marketing Bootcamp at Vertical Institute, including the SEO training, offers significant government subsidies to make the courses more accessible. For Singaporeans aged 40 and above, a 70% IBF subsidy reduces the course fees to $643.50 (including GST). For Singaporeans below 40 and all PRs, a 50% subsidy lowers the costs to $973.50 (including GST). Foreigners do not qualify for this subsidy and will pay $1,798.50. Additionally, Singaporeans aged 25 and older can use SkillsFuture Credits to offset any remaining fees, and NTUC members can use UTAP to cover 50% of any remaining fees, up to $500 per year. This structure helps ensure that many participants can afford to enhance their digital marketing skills.