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What Piqued My Interest to Pursue Digital Marketing?

by | Aug 2, 2023

In the ever-evolving realm of digital marketing, Singapore shines as a captivating hub of potential and possibility. From personal experience to industry trends, let’s unveil the allure that sparked my interest. Transitioning into the vibrant digital marketing landscape in Singapore, we explore the reasons behind its rise as an intriguing career choice.

What is interesting about Digital Marketing?

Digital marketing is the use of digital channels to reach and engage customers. It includes a wide range of activities, such as search engine optimisation (SEO), social media marketing, content marketing, and paid advertising.

The digital marketing landscape in Singapore has undergone a remarkable transformation in recent years. In the past, digital marketing was primarily focused on websites and email marketing. However, with the rise of social media, search engines, and mobile devices, the marketing landscape has shifted dramatically.

Today, businesses in Singapore embrace a wide range of digital marketing channels. This multi-channel approach allows companies to connect with their target audience across various platforms and drive meaningful engagement and conversion.

Reasons to pursue Digital Marketing in Singapore

Singapore is a tech giant. It’s not just a city, it’s a digital fortress. There are a few reasons why this city-state is the dream hub for digital marketing.

1. Strong Digital Infrastructure

Singapore’s digital infrastructure is top-tier. Internet speed? Lightening fast. Connectivity? Seamless. This foundation is a boon for digital marketing.

2. High Internet Penetration

Singapore’s residents are tech-savvy. With almost everyone online, businesses need to be too. And to connect with this audience, you need digital marketing.

3. Singapore as a Tech Hub

Tech companies flock to Singapore. It’s not just a city, it’s a tech incubator. As a digital marketer, this means limitless opportunities.

4. High Demand for Professionals

With a thriving tech scene comes a demand for skills. Digital marketing professionals are sought-after here. The demand is high, and so are the rewards.

5. Competitive Salaries

Digital marketing pays well in Singapore. The salaries are attractive, the growth opportunities abundant. Your career can only go up.

6. Dynamic and Diverse Industry

Digital marketing isn’t monotonous. It’s diverse and dynamic. You’ll get to work with businesses from a range of industries. Variety is the spice of life, after all.

Digital Marketing skills for success in Singapore

To thrive in Singapore’s digital marketing landscape, you need the right skills and expertise. Here are the key considerations:

  • Solid foundation in core digital marketing concepts. SEO, social media, content, data, and advertising are essential.
  • Stay updated with trends, tech, and tools. The landscape is ever-changing. Keep up to stay competitive.
  • Honing data analysis and interpretation skills. Gather and analyse data to make informed decisions.
  • Possessing excellent communication and creativity. Craft compelling campaigns that resonate with target audiences.

In summary, the right skills and expertise are essential for success in Singapore’s digital marketing landscape. By mastering the core concepts, staying up-to-date with industry trends, and honing your data analysis and communication skills, you can position yourself for success in this dynamic field.

How can you start a career in Digital Marketing?

Digital Marketing Course in Singapore

If you are interested in pursuing Digital Marketing, Vertical Institute’s bootcamps are the perfect place to get started. With only 21-hours of lessons and 100% online, you have the flexibility to take the course from the comfort of your own home and even with a full-time job! You get to work on a capstone project to showcase it on your portfolio as well.

Singaporeans and PRs are eligible for up to 70% subsidy from IBF and and additional subsidy from NTUC UTAP. Futhermore, if you are above the age of 25, you can utilise your SkillsFuture credits. This allows you to explore a new career path or even just to upskill in your current industry. 

Vertical Institute provides an IBF-accredited certificate upon course completion as well. All courses are geared towards learners of all skill levels so do not worry about the prerequisites. Instructional team are also available for 1-on-1 consultations if you require further support. On top of that, Vertical Institute also offers job placement assistance for their graduate to land internship and industry opportunities with over 1000 hiring partners. 

Alumni’s Testimonials

Here is what one of our students, Ms Celine Tay, has to say about the course:

“The Digital Marketing bootcamp was really insightful and the materials/lessons conducted by the instructors were easily digestible. Learned a lot in less than a month, would definitely recommend!”

About Vertical Institute

Vertical Institute prepares individuals for the jobs of tomorrow. We specialise in teaching in-demand skills, building the next generation of changemakers and inventors through our world-class tech courses and certifications. 

Singaporeans and PRs can receive up to 70% IBF Funding off their course fees with Vertical Institute. The remaining fees can be claimable with SkillsFuture Credits or NTUC UTAP Funding.