What are the benefits of UX Design? User Experience Design, also known as UX Design, is everywhere in this day and age. From the websites you browse to the e-commerce stores you visit. UX design plays an important role on all these platforms – guiding and immersing you in a digital product.
With UX design being used in almost every part of the digital world. UX designers are now highly sought after – ranking fifth in an article by LinkedIn Learning titled: ‘Top 20 Skills in Demand by companies in 2020’.
But What Is UX Design?
As the name suggests, UX design is made specifically to tailor to a user’s experience with a digital product. UX design focuses on creating and improving the design of a specific digital product, to make consumers have enjoyable experiences with that said product.
Some examples of UX design that may be familiar to you include Netflix’s page of recommendations, Facebook’s user homepage, and this very website that you are on right now.
Here are 5 reasons why you should learn UX design.
1. Expand Your Career Path
With more companies aiming to further connect to users, UX design has now become more important than ever: determining how enjoyable a consumer’s experience is with a business. A quick search for ‘UX designer’ jobs in Singapore shows over 900 results on Glassdoor and more than 500 results on Linkedin (as of May 2022). Moreover, a Linkedin article titled “LinkedIn Jobs on the Rise: 15 opportunities that are in demand and hiring now” states that there was a 20 per cent increase in demand for UX designers from 2019 to 2020. Universally, the demand for UX designers shows no signs of stopping – guaranteeing an expansion in your career path.
2. Able To Understand Consumers On A Better Level
As a UX designer, you’ll have to step into the shoes of your audience. You’ll have to understand them; their emotions, their lifestyles and more. By doing so, you’ll be able to gain insights into them and find different opportunities to exactly tailor the UX design to their needs. Through this entire process of researching your audience, UX designers will be able to further connect to and understand their consumers – providing them with an enjoyable digital experience.
3. Ease Of Learning With Many Available Resources
There’s a myriad of available online resources you can use to get started with your UX design journey. Miro, Figma and UXpressia are some of the many well-known tools you can use to get your start.
4. Able To Create A Consistent Brand Identity
A consistent brand image allows consumers to trust your brand – thus, there is a need for businesses to ensure consistency throughout their typography, colour and imagery, and having knowledge in UX design can help with that. With your knowledge of UX design, you’ll be able to enhance the way your brand organises and presents information; creating an attractive and trustworthy brand image.
5. Developing Both Hard And Soft Skills
As a UX designer, you’ll be familiar with a multitude of UX design tools including the aforementioned (Miro, Figma, UXpressia). Moreover, your set of hard skills gained may also include wireframing, prototyping, researching, visual communication and much more. As for soft skills, UX designers will be able to develop skills such as curiosity and communication, by engaging with their clients and communicating about their ideas.
For a deeper look into what UI/UX design is, do check out our blog post here.
About Vertical Institute
Vertical Institute prepares individuals for the jobs of tomorrow. We specialize in teaching in-demand skills, building the next generation of changemakers and inventors through our world-class tech courses and certifications.
Singaporeans and PRs can receive up to 90% IBF Subsidy off their course fees with Vertical Institute. The remaining fees can be claimable with SkillsFuture Credits or NTUC UTAP.