A digital marketing strategy is defined as a plan for building a digital presence on online platforms. These channels can include social media, paid advertisements, websites, and more. Digital marketing campaigns are known to be the basis of any digital marketing strategy. Together, they work in tandem to steer your business towards achieving your set goals. Such strategies aim to boost brand awareness and draw new customers to purchase your products. In this guide, we’ll walk you through all you need to know about creating a digital marketing strategy.
How To Create a Digital Marketing Plan
A digital marketing plan is a document that identifies the marketing goals a company hopes to achieve over a certain timeframe. It encompasses digital strategies, timelines, competitive analysis, budget, and more.One can understand a digital marketing plan to resemble a business road map that clearly shows a representation of your strategic plans and actions to be taken. Here are the steps you can take to create a digital marketing plan.
- Set Your Goals and Business Objectives
- Identify Your Buyer Personas
- Run a SWOT Analysis
- Define Your Marketing Channels
- Develop Strategies and Action Plans
- Analyse and Report the Results
How To Build a Digital Marketing Funnel
A digital marketing funnel is a roadmap set up to direct your prospective customers through their entire buying journey. It begins from their first instance of being aware of your business to the final transaction they decide to make when purchasing your products. The objective here is to direct them to the bottom of the funnel as quickly and effectively as possible. In the first stage of the digital marketing funnel, you will want to create high-quality and valuable content to raise your customers’ awareness. The kind of content also depends on who your target audiences are as different types of content appeal to businesses and consumers. Following that, you can consider using a lead magnet to get your prospects interested in business by giving an offer that is helpful or useful for them. These can be free trials, ebooks, templates, and more. The main objective of doing so is to obtain their emails to further nurture these prospects and guide them down the marketing funnel.
How To Measure Effectiveness of a Digital Marketing Campaign
Now that you’ve a better understanding on how to craft a digital marketing plan and funnel, we will go through several metrics that will help you to measure the effectiveness of your digital marketing campaign.
Bounce rate refers to the percentage of people who land on a page and decide to leave without taking any specific action. These actions can include clicking on a link, filling a form, and more. In general, the average bounce rate for most websites lies between 26% and 70%. However, this percentage still differs greatly among varying industries. There are many factors that can influence your bounce rate, such as the source of your traffic, site user design, and webpage content. Some of your website visitors may be leaving because your
page failed to provide them with what they’re looking for. It can also be due to the poor user experience they had while visiting your site, such as long loading times or error pages. Hence, it is crucial to rectify these issues if you hope to decrease the bounce rate of your site.
Conversion rate determines the percentage of users who converted out of the total number of users who visited your webpage. It is known to be one of the most essential and accurate marketing metrics to track if you are interested in measuring the effectiveness of your digital marketing campaign. Intuitively, a higher conversion rate indicates that your website content is relevant and well-structured. It is important for you to know how many people have completed a specific call-to-action. Conversion rates also provide insights on the effectiveness of your segmentation efforts in digital marketing campaigns. These will eventually aid you in creating better digital marketing campaigns for different channels to target specific consumers according to various segments.
Overall Website Traffic
Another metric you want to focus on is the overall traffic of your website. The main website of your business serves as the core of all digital marketing campaigns. Ultimately, we are aiming to boost traffic to the website through all the marketing activities. Overall this is important to track as it provides you with data on whether your campaigns are effective or successful. However, there can also be a scenario where you experience a reduction in website traffic even as your business still has ongoing marketing campaigns. This indicates that you start checking your site for any technical issues that prevent visitors from going to your site. These issues can include broken links, long page loading times, and lack of metadata.
Learn Digital Marketing Strategies Today
Now that you have learned how to create an effective digital marketing strategy, are you ready to kickstart a career in digital marketing? Start today by signing up for Vertical Institute’s beginner-friendly Digital Marketing course in Singapore. Learn all about social media advertising, paid social media, Tiktok advertising, SEM, SEO, and more with our experts and instructors. You will also be able to earn an accredited certificate in Singapore.
Besides digital marketing, Vertical Institute also offers UX Design and Data Analytics courses in Singapore. These are some tech skills that are highly in-demand today and will be helpful for your digital marketing career.
About Vertical Institute
Vertical Institute prepares individuals for the jobs of tomorrow. We specialise in teaching in-demand skills, building the next generation of changemakers and inventors through our world-class tech courses and certifications. Singaporeans and PRs can receive up to 70% IBF Funding off their course fees with Vertical Institute. The remaining fees can be claimable with SkillsFuture Credits or NTUC UTAP Funding.