Vertical Institute Blog

According to a report by The Straits Times, Singapore boasts over 1.3 million coders and ranks as the ninth-largest contributor to artificial intelligence projects on GitHub. This highlights the nation’s significant role in shaping the global tech economy. With the rising demand for programming expertise, many beginners may feel overwhelmed, wondering, “Where should I start?” […]

Singapore’s developers are making waves on the global stage, ranking 9th for AI contributions on GitHub, according to The Straits Times. With over 1.3 million coders contributing to advanced AI projects, the demand for tools like Generative AI is growing rapidly. Generative AI empowers developers to work smarter. Automating repetitive tasks, generating accurate code snippets, […]

Artificial Intelligence has moved beyond tech-specific discussions and is now part of everyday conversations. Concepts like “machine learning” and “natural language processing” are gaining recognition across various industries. Understanding these core ideas is essential to staying informed and prepared for the future. This article introduces 15 basic AI terms every beginner should know and practical […]

Data analytics drives modern decision-making. It powers industries like healthcare, finance, and e-commerce. Companies rely on data to improve efficiency, uncover trends, and stay competitive. As demand grows, professionals skilled in analytics hold a major advantage. Mastering essential data analytics skills will set you apart, whether you’re a beginner or already in the field and […]

Small businesses must adapt to remain competitive and relevant as digital marketing evolves. From the rise of AI-powered tools to the growing focus on sustainability, 2025 presents new opportunities to connect with customers and expand market reach. Digital marketing empowers SMEs to engage with their audience more effectively, implement cost-efficient strategies, and build a stronger […]

The role of a social media manager has become pivotal for businesses aiming to enhance their online presence. According to Hootsuite, 4.74 billion people use social media worldwide, making it one of the most influential platforms for brand engagement. Social media management offers the opportunity to play a vital role in shaping a brand’s voice, […]

The significance of information architecture (IA) is making designs that are seamless and intuitive. Most importantly, it is the basis of good user experience (UX) that enables users to easily locate information they need or navigate through a website or application without difficulties. Understanding its basics is essential for aspiring UX designers because a well-structured […]

Learning AI skills can significantly boost your career prospects. The time it takes depends on your goals, experience, and the specific skills you want to build. In Singapore, a Salesforce and Yougov survey found that two in five workers now use AI. This growing adoption highlights the importance of developing AI proficiency to stay competitive. […]

The future of work is increasingly AI-driven, and professionals with AI skills will have a distinct advantage. According to the World Economic Forum’s Future of Jobs Report 2023, AI and machine learning specialists are among the top job roles expected to grow significantly over the next five years. Companies are prioritising tech-driven roles to maintain […]

Self-learners curious about artificial intelligence may find it overwhelming. However, by breaking down the essentials into a few strategic steps, AI becomes an accessible field to explore. This guide offers five foundational steps to help beginners learn AI from scratch by grasping core AI concepts and building practical skills to navigate their learning journey confidently.  […]

Visual design ideation is a critical phase in the UX design process, transforming ideas into tangible design concepts. This stage involves generating, developing, and communicating ideas to create visually appealing, user-friendly designs. Effective visual design ideation helps craft a cohesive visual language, ensuring consistency across all design elements. By mastering visual design ideation techniques and […]

As cyber threats grow more sophisticated, cybersecurity has become essential across industries, from finance and healthcare to retail and government. Singapore, a leading digital hub, recognises this need, with the Cyber Security Agency (CSA) promoting advanced technologies like AI to strengthen defences. AI-driven tools help detect and respond to threats faster, supporting sectors that rely […]

Generative AI transforms modern design, helping designers work faster, more efficiently, and with greater creative flexibility. HubSpot notes that AI tools allow designers to overcome creative blocks, streamline tasks, and explore fresh ideas. However, Towards Data Science points out that they also bring challenges, like ethical concerns and the risk of losing originality. In this […]

In our previous discussion on generative AI’s capabilities, we explored how it’s transforming industries through automation, creativity, and efficiency. Tools for text generation have become essential for streamlining workflows, producing high-quality content, and enhancing customer communication.  This article highlights six of the best AI tools for text generation. These tools are designed to help professionals—whether […]

Generative AI skills are quickly becoming game-changers across nearly every industry. This technology is transforming how companies operate, create, and innovate. Imagine AI tools assisting with ad campaigns, writing code, creating digital art, or even diagnosing medical conditions. In fields like social media marketing, finance, healthcare, and education, AI’s ability to simplify tasks and uncover […]

UX mapping is part of a design process to help one envision the journey of the user and note important areas that need improvement. By mapping out these things in detail, designers would then be better able to understand users’ needs and behaviors in order to create more user-centered products. Go through this in-depth tutorial […]

Establishing a strong online presence is essential for small businesses to attract and retain customers. With the increasing reliance on digital platforms, businesses must focus on visibility to stay competitive. Search Engine Optimisation (SEO) is a powerful tool to enhance online visibility and drive valuable leads. This article explores eight key benefits of an SEO […]

Cybersecurity is increasingly vital in today’s digital landscape, with demand for skilled professionals growing across sectors. In Singapore, the Cyber Security Agency (CSA) has launched initiatives like the Skills Pathway Programme to address the talent shortage and updates to the Operational Technology Cybersecurity Masterplan to protect critical infrastructure. Fortinet’s 2024 Global Cybersecurity Skills Gap Report […]

Generative AI is an advanced form of machine learning that creates content like text, images, and even data based on patterns from existing datasets. Its growing importance is evident across industries, where it is transforming workflows and enhancing innovation.  From automating repetitive tasks to driving creativity, generative AI is becoming vital for marketing, data analytics, […]

The rise of in-demand data science, digital marketing, and cybersecurity careers underscores the need for AI-driven tools to boost efficiency and stay competitive. According to the World Economic Forum, 2024’s tech pioneers are pushing AI and automation to reshape industries and lead innovation. Likewise, as reported by OpenGov Asia, countries like Singapore are already harnessing […]

Singapore is embracing the potential of AI, driving advancements across sectors like smart cities and healthcare. With generative AI transforming urban infrastructure into more efficient, responsive systems, the demand for skilled professionals is rising. Yet, keeping up with AI’s rapid evolution requires more than just interest—it demands targeted upskilling. According to Dice.com, acquiring new competencies […]

Ideation is the most important stage during which an initial idea matures and is formed into a final piece of the product prototype. Useful ideation approaches enable designers to launch new ideas, solve complex issues, and produce user-friendly designs. This guide will explore  the various stages and methods of UX creativity, providing the tools to […]

Effective product management systems and tools are essential for streamlining workflows and enhancing team collaboration. Some of the applications that you may use to improve your designing process might be the right tool for project management which might contribute to your productivity and efficiency. The main point of the article is to discuss how different […]

Upskilling has become critical for professionals in Singapore’s competitive job market. Whether you’re an aspiring professional, transitioning careers, or leading a business, acquiring new skills is essential for maintaining relevance and securing long-term success. In response to this growing demand, the SkillsFuture programme has significantly expanded, now offering access to over 30,000 online courses. Among […]

Since its inception in 2015, SkillsFuture has encouraged individuals and employers to take ownership of their learning and skills development. Providing financial support and access to various courses has empowered Singaporeans to upskill and reskill in a rapidly changing economy. Lifelong learning has become more critical than ever due to the rapid pace of technological […]

Creating a standout tech portfolio is not just a task; it’s a bold move that can make all the difference in your job search. Whether you’re a tech enthusiast, a newcomer to the industry, or switching careers, a compelling portfolio is your ticket to showcasing your skills and making a lasting impression on potential employers. […]

The relevance of generative AI has surged across industries like media, healthcare, marketing, and technology. According to McKinsey, it could add $2.6 to $4.4 trillion annually to the global economy by transforming how businesses create and use data, scaling content production, personalising customer experiences, and streamlining operations. Additionally, TechTarget notes that its ability to generate […]

Generative AI has rapidly become among the most impactful technologies in various industries. Bernard Marr, a leading futurist and tech expert, says this technology is transforming business and society. It can boost employee productivity by up to 40% and spark innovation in healthcare and education. The Singapore government sees AI’s potential and is working to […]

Generative AI presents significant economic opportunities for professionals in Singapore and beyond. McKinsey predicts AI will drive job creation and enhancement, especially in finance, healthcare, and tech. The World Economic Forum also highlights AI’s potential to boost productivity while stressing the need for upskilling to manage job disruption. Embracing these AI changes is essential for […]

In our previous blog, 4 Reasons Why You Should Learn Python, we highlighted how Python’s beginner-friendly nature and versatility make it a top choice for programmers and AI developers alike. Its wide-ranging applications in data science, artificial intelligence, machine learning, game development, and web development are just a few reasons many favoured it in the […]

According to a recent report from the Influencer Marketing Hub, shifts in digital marketing benchmarks highlight the need to adapt search engine marketing (SEM) strategies. Benchmarks are standards used to measure and evaluate performance, such as click-through rates, conversion rates, and cost-per-click. These evolving benchmarks show that traditional SEM approaches may no longer be as […]

Can UX design be enhanced by storyboarding? Storyboarding acts as a strong facilitator of imagining and scheduling user interactions in a digital product. Making several drawings that reflect the user experience and can discover possible issues at the beginning of the process, designers can create these series. Most importantly, it enhances communication between team members […]

The design and development of an efficient mobile app is a significant factor that indeed cannot be overlooked in the contemporary digital market, which is characterised by stiff competition. They have in the last years become one of the most important tools for different organisations and individuals providing ease and convenience. But what are the […]

Artificial Intelligence is undeniably transforming various aspects of our daily lives. It’s making our work more efficient and transforming multiple industries for the better. As AI becomes a bigger part of our world, it’s important to also get a handle on the challenges it brings. Let’s assess the advantages and disadvantages of artificial intelligence to […]

Prototyping is a crucial stage in UX design. It takes abstract ideas and turns them into tangible, interactive experiences. This process is a bridge between the initial concept and the final product. It allows designers to visualise and test their ideas early on. The most significant aspect of prototyping is its ability to identify usability […]

Singapore’s AI scene is taking off largely due to serious government support. Professionals who are early in their tech career and even mid-career across all fields should know these overview of the current developments: First, the Smart Nation Initiative, launched in 2014, is creating new opportunities and strengthening communities across Singapore. This initiative has placed […]

Singapore focuses on user-centred design to make sure digital innovations are not just functional but also accessible and useful for everyone. This digital-first approach, combining design and AI, is mirrored in real-world advancements that directly contribute to societal progress. Given AI’s increasing influence, it is essential to grasp the trends that are shaping the future […]

Embracing artificial intelligence to stay relevant in today’s competitive job market should be viewed positively regardless of your career stage. Keep in mind that any emerging technology that booms means that millions of jobs are created across the world. Gartner, a U.S.-based technological research firm, reported that AI talent demand tripled between 2015 and 2019 […]

Did you know that Singapore businesses could unlock up to S$198.3 billion in economic gains by 2030 by embracing AI-powered solutions? According to a report by tech advisory firm Access Partnership, Singapore’s collaboration with Google has supported 22,000 jobs. This was achieved through business expansion with Google products. Furthermore, an additional 54,000 jobs have been […]

Artificial intelligence in cyber security has become essential, providing organisations with advanced tools to detect, counter, and address threats. It uses machine learning and big data analytics to identify patterns and anomalies indicative of malicious activity. By incorporating AI into their cybersecurity strategies, organisations can proactively address potential breaches and better manage risks, keeping up […]

The integration of artificial intelligence and marketing opens up exciting new opportunities. Here’s how they are transforming the landscape: Enhanced Consumer Understanding AI is changing how we understand what consumers want. According to an article from Forbes on content marketing, AI pulls together detailed data from places like Amazon and Netflix to give marketers a […]

Python’s role as the primary language for AI and machine learning projects is well-founded due to its extensive data-handling capabilities, flexibility, and portability. Recent data from Snowflake, as reported by Developer-Tech.com, highlights Python’s growing importance. The use of Python in Snowpark, Snowflake’s set of libraries, grew by 571% yearly.  It plays an essential role in […]

Artificial intelligence and data analytics are frequently discussed in data-driven decision-making. AI focuses on creating systems that learn and adapt, while data analytics centres on examining data to extract insights. Understanding their differences and how they work together can give you a better idea of how they’ll influence your career opportunities. Objectives and Functionality Tools […]

The expansion of data analytics has been greatly influenced by the increased prominence of artificial intelligence. AI improves data analytics with more sophisticated and efficient processing of large datasets. The collaboration between artificial intelligence and analytics is driving substantial change across industries. It’s sparking new ideas and making businesses work better. Companies can get deep […]

Prototyping is vital in the UX design process, enabling designers to realise their concepts. And test them before full-scale development. But what exactly does prototyping entail, and how do different levels of prototyping impact the design process? This guide will explore the various fidelity of interactive models to low-fidelity illustrations at different prototyping stages. Considering […]

A recent survey conducted by Vertical Institute among LinkedIn users highlighted the increasing importance of cybersecurity as the preferred career pathway through upskilling. The survey findings emphasise a significant interest in cybersecurity with 41% of respondents expressing a strong preference in this field.  Additionally, the survey revealed noteworthy interest in other areas, with 24% of […]

Learning Python quickly is achievable. How quickly you learn relies on what you want to achieve and how much time you have to regularly study and practise Python. This guide assumes you have little to no programming experience and are looking for effective ways to learn Python swiftly. How Quickly Can You Learn Python? If […]

For modern designers, the right tools are not just about functionality but also about unleashing creativity. Figma, a leading design tool, is a perfect blend of both. It provides a range of solid features that facilitate real-time collaboration and streamline design processes. Figma has become the platform for designers looking to boost their workflow and […]

Interaction design is a fundamental aspect of UX that focuses on creating engaging and intuitive user experiences. It encompasses designing interactive elements and their behaviours to ensure users can navigate and use a product effortlessly. Understanding fundamental interaction design principles helps designers create user-friendly and efficient interfaces. This beginner’s guide aims to explain these core […]

Usability testing is essential for making sure one develops products that will cater to the needs and expectations of users. More significantly, it exhibits issues that users may encounter so that designers can fix those flaws. It is of great value merely by seeing real consumers using a product to learn more about its usability, […]

Matthew: “Do you have any idea how I can choose the right tech bootcamp in Singapore, Chloe?” Chloe: “Absolutely, Matthew! There are several factors to consider, and finding the right bootcamp can set you on a path to a successful career in tech. Let’s discuss it further.” Acquiring tech skills has become more important than […]

Wireframes are pivotal in bridging the gap between initial concepts and final products. These blueprints for digital interfaces offer a visual representation of a website or application’s skeletal framework, emphasising layout and functionality without the distraction of design elements. Most importantly, wireframes are not just about visualising; they are about strategic planning. They enable designers […]

The rapid growth of AI and widespread tech layoffs are redefining the modern workforce. Just recently in Singapore, Ninja Van, for example, laid off 10% of its tech team prior to Labour day. These seismic shifts, which include the increasing automation of tasks, the rise of remote work, and the shift towards digital transformation, are […]

Have you wondered how to stand out in Singapore’s highly competitive tech job market?  Securing a job that aligns with your skills and career goals is more challenging than ever. With artificial intelligence transforming industries and competition growing fiercer by the day, future-proofing your career becomes essential. That’s why a strategic approach to your job […]

The demand for adept UX and UI designers is on a remarkable rise. These experts are instrumental in moulding user experiences and transforming technology from functional to engaging. If you’re considering a career transition or eager to explore the dynamic field of design, grasping the influence of UX and UI design is essential. Pursuing a […]

Data science is swiftly becoming a cornerstone in business decision-making processes globally, and Singapore is no exception. With its strategic emphasis on becoming a Smart Nation, Singapore’s demand for skilled data scientists is booming. These professionals harness predictive analytics, machine learning, and uses statistical methods to turn data into actionable insights. If you’re considering a […]

Embarking on a mid-career switch can feel like setting sail on uncharted waters, especially when it comes to diving into the dynamic and ever-evolving tech industry. In Singapore, a hub of innovation and technological advancement, the tech sector offers a plethora of opportunities for those daring enough to make the leap. Whether driven by a […]

In today’s fast-paced world, where technology and data are at the heart of innovation, many of us in Singapore are thinking about our career paths and how we can stay relevant and fulfilled. If you’ve been considering a change and the dynamic field of data science has caught your eye, you’re not alone. Data science […]

Are you thinking about switching careers or interested in getting into the tech field? Figuring out how to pay for your education is an important part of starting your new career. The Post-Secondary Education Account (PSEA) is an important resource in this process. Created by the Singapore Government, it’s a program to help with ongoing […]

Are you feeling stuck in your current job? Looking for a change that not only excites you but also promises a future full of opportunities? You’re not alone. Many Singaporeans are turning their career paths towards a field that is not just booming but also rewarding—data analytics. In today’s world, where data is king, the […]

As the 21st century landscape becomes increasingly digitised, demand for professionals equipped with cutting-edge IT skills continues to grow. Being well-versed in IT has now become a necessity for effective performance, regardless of industry. To ensure long-term career success, it is vital to future-proof your skills and knowledge in the ever-evolving field of Information Technology […]

In the ever-changing world of professional growth, the need to stay ahead is more crucial than ever. Whether you’re thinking of a career transition or deeply immersed in the technology field, navigating this can be challenging. WSQ (Workforce Skills Qualifications) courses have emerged as a beacon of hope and opportunity.. WSQ courses are more than […]

In this comprehensive guide, we'll unravel everything you need to know about SCTP—how it works,

Cybersecurity has emerged as a critical frontier in Singapore’s tech landscape. With 84% of local organisations falling prey to ransomware attacks between March 2022 and March 2023, the demand for skilled cybersecurity workers has never been higher. This article is a comprehensive guide for those considering a mid-career switch to this dynamic and increasingly vital […]

Embracing a mid-career switch can often feel like a mix of excitement and fear. It’s a bold step, full of potential yet shrouded with uncertainty. In the prime of your professional life, the thought of starting anew or steering your career in a different direction can indeed be daunting. You may ponder the risks of […]

Curious about how to get a career in cybersecurity? Cybersecurity isn’t just a buzzword; it’s a vital shield in our digital lives. In Singapore, phishing attacks have surged. The 2022 figures from SingCERT reveal a stark reality: over 8,500 attempts. That’s more than double from 2021. Ransomware, too, is rampant. A global increase of 13% […]

What is cybersecurity? In essence, cybersecurity protects systems, networks, and programs from digital attacks aimed at assessing, changing, or manipulating sensitive information, extorting money from users, or disrupting normal business operations. Cybersecurity encompasses all aspects of protecting an organisation and its assets from cyber threats. With increasing cyberattacks’ sophistication and complexity, various cybersecurity solutions are […]

How to start a career in tech with no experience in 2025? It might seem like a huge mountain to climb. But don’t worry, we’ve got you covered. Tech is a huge field with loads of different jobs, from coding to design and everything in between. You don’t need a fancy degree or a ton […]

You’re not the only one who has been unsure about the difference between UI design and UX design. Although used interchangeably, they actually mean quite different things. While UI design concentrates on the visual, interactive parts of a product to produce aesthetically beautiful interfaces, UX design concentrates on establishing a smooth and meaningful user experience […]

In the rapidly evolving digital world, proficiency in data analytics stands out as an invaluable asset. Notably, candidates with data analytics certification are increasingly in demand. They represent a group of professionals that have committed to lifelong learning and constantly improving their professional skill set. If you have data analytics skills, you will be in […]

In the ever-evolving realm of digital marketing, Singapore shines as a captivating hub of potential and possibility. From personal experience to industry trends, let’s unveil the allure that sparked my interest. Transitioning into the vibrant digital marketing landscape in Singapore, we explore the reasons behind its rise as an intriguing career choice. What is interesting […]

In the increasingly digitised world of today, the ability to manipulate and interpret data has become a sought-after skill in almost every industry. The Institute of Banking and Finance (IBF) Accredited Data Analytics Certification is a prestigious certification that equips professionals with the knowledge and skills to leverage data effectively. The IBF-accredited Data Analytics Certification […]

Cybersecurity is a rapidly growing field, and the demand for qualified professionals is only going to increase in the years to come. If you’re interested in a career in cybersecurity, a great way to get started is to earn your cybersecurity fundamentals certificate. The latter will give you the knowledge and skills you need to […]

Get the edge you need with the most popular SkillsFuture courses! These widely sought-after programs, guaranteed to supercharge your skills set, have been painstakingly selected. Our journey towards professional growth is never a straight path. It’s a winding road filled with experiences that shape us and opportunities that drive us. One of these golden opportunities […]

Unleashing the power of the Career Conversion Programme (CCP), Singapore’s government gives a fresh career twist to its citizens. Specifically, this dynamic initiative is designed to assist in transitioning careers. For instance, it paves the way into fresh, exciting industries. Offering a variety of paths, CCP ensures a fit for everyone’s unique needs. Perhaps you’re […]

The Blockchain Developer Salary in Singapore is an essential factor to consider when looking for a blockchain developer job. It will help you decide whether it’s worth switching jobs or not, and it can also help you negotiate your salary if you want to change careers. In this guide, we’ll go over everything there is […]

Blockchain is a technological framework that enables the existence of cryptocurrencies like Bitcoin.  An unknown programmer named Satoshi Nakamoto invented it in 2008. However, they have since disappeared. The technology has since evolved into one of the most promising and disruptive technologies ever seen. Many businesses and industries investing heavily in its development and implementation. […]

Cryptocurrency refers to a digital currency that relies on cryptography for security.  It serves as a means of exchange and a unit of account. There are two types of cryptocurrencies: decentralised and centralised. Cryptocurrencies run on blockchain technology, which means they are not under the supervision of one central authority like banks or governments. But […]

Cryptocurrency is a new form of currency secured through cryptography and regulates the creation of new units. Cryptocurrency has become popular with investors because no government or central bank holds it, and it can be used for virtual transactions between individuals. The rapid rise in cryptocurrency valuations has sparked interest in hiring blockchain and crypto […]

A Cryptocurrency certification is a great way to show your expertise in cryptocurrency and blockchain. This rapidly-growing industry requires more qualified workers, but many people need help knowing where to start. That’s where certification comes in: with proper training, you can further unlock the potential of this exciting new career path. Why get certified in […]

The significance of blockchain technology is expanding worldwide, and Singapore is no exception. As the country strives to become a global tech hub, the demand for skilled Blockchain Developers is rising, driven by industries like finance, logistics, and even government sectors adopting blockchain solutions. Blockchain’s decentralised, secure, and transparent nature is revolutionising these industries by […]

Blockchain is a digital ledger that stores transactions across many computers and allows anyone to view them. It can also store data, such as contracts or other important documents. Blockchain technology can potentially transform industries and improve business processes, but it’s still in its early days. What is Blockchain Technology? You may have heard about […]

How to Be a Cryptocurrency Analyst

A cryptocurrency is a digital currency that uses cryptography to generate and verify transactions. Cryptography ensures that transactions are secure for all sides, from the buyer and seller to the cryptocurrency exchange company. Cryptocurrency uses peer-to-peer tech to operate without a central authority. The public blockchain ledger records all transactions between users. Bitcoin is the […]

An effective brand is crucial for any business. It can assist you to stand out among your competitors, attract more customers and help you build a loyal customer base. But creating a solid brand can be challenging. According to Bloom, 8 out of 10 businesses fail in their first 18 months.  The main reason is […]

Business Analyst Courses in Singapore offer a comprehensive introduction to the field, tailored for beginners eager to dive into data-driven decision-making. The courses cover essential topics such as data analysis, process modelling, and project management, providing the foundational skills needed to excel as a business analyst. With Singapore’s dynamic business environment, there’s a growing demand […]

If you’re looking to boost your employment opportunities and job prospects, there’s no better way to do so than by enrolling in a part-time course. Part-time courses have become increasingly popular in Singapore, due to their convenience and affordability. You can sign up any time of the year, so you don’t have to worry about […]

Wondering how to become a business analyst? Learn what a career in business analytics is about and what the industry is like. This guide also gives you information on recommended skills, courses and everything you need to become a business analyst. What is a business analyst? A business analyst analyses data from a company to […]

PPC advertising is a type of paid digital advertising aimed at increasing web traffic among a specified target audience. This guide covers everything you need to know about PPC, including how it works from planning to execution. What is PPC in Digital Marketing? PPC advertising is part of digital marketing, with campaigns run across websites, […]

A digital marketing analyst’s role is to evaluate the effectiveness of the company’s marketing campaign and recommend workable tactics to boost results. He or she should have a data-driven mindset and be adept at deciphering data to produce insights. Reading this article will help you gain a better idea of what it involves and how […]

A digital marketing strategy is defined as a plan for building a digital presence on online platforms. These channels can include social media, paid advertisements, websites, and more. Digital marketing campaigns are known to be the basis of any digital marketing strategy. Together, they work in tandem to steer your business towards achieving your set […]

We have witnessed how digital marketing is changing and influencing businesses. The good news is that this form of marketing is not only reserved for large companies. No matter the size of your business, branching into the digital space is imperative for business growth. It is through merging of traditional and digital marketing techniques that […]

Interested to become a digital marketer in Singapore? Excellent choice! The vibrant digital scene is ripe with potential, offering the perfect canvas for ambitious marketers. If you’ve ever wondered how to carve your own path in this exciting field, you’re in the right place. We’ve put together a simple roadmap to guide you. In five […]

digital marketing course

The AIDA marketing model is one which many marketers find useful since it is one that we apply in our everyday lives, sometimes without even realising it. Marketing frameworks assist content marketers by streamlining the marketing process. Although there are various frameworks, the AIDA marketing model still remains one of the most widely-used and long-lasting […]

Whether you’re starting out in content marketing or seeking to optimise your existing content, a content marketing strategy is crucial. However, it may be challenging to develop a strategy that works well with your overall marketing plan and your business. So, here are 5 tips to build your content marketing strategy to maximise your content […]

KPI is a term that is often heard and used in business meetings or conversations. But, how can you define KPI in marketing? A key performance indicator (KPI) is a measurable characteristic that shows how well any company is achieving its key business goals. To put it simply, a KPI is an objective you are […]

Organic social media is excellent for attracting attention without having to pay for the advertisement space. The main way to do this is through organic content\ social media techniques. This includes blogging, scheduling social media posts, and sharing other people’s information. The key to organic social is gradually growing your network and interacting with them. […]

Marketing personas can be said to be one of the first priorities of marketers for a long time. They are like the building blocks of any successful marketing campaigns. Crafting personas in marketing provide us with a clear picture of the preferences and wants of our target audience. Even though market segments can also help […]

As digital advertising spendings are expected to further increase worldwide, it is not surprising that display advertising accounted for the largest ad spend share in 2021 at 244 billion USD, according to Statista. In this post, we will go over all you need to know about display advertising.  What Is Display Advertising Display advertising refers […]

Do you know which existed before the other – email or the Internet? If your answer is email, you’re right. The email has come a long way and predates the Internet. According to Statista, the number of email users globally is approximately 4 billion in 2020 and is subject to further increase to 4.6 billion […]

Social media advertising is a form of digital marketing whereby targeted paid advertisements are delivered to consumers through social media. The effects of social media on advertising are notable, considering how it has transformed advertising strategies over the past decade. Advertising through social media has now become essential for individuals and businesses looking to grow […]

There are hundreds of metrics marketers can use to evaluate how successful a campaign is. As different metrics provide different insights, it is important to identify the most suitable one for every strategy. Marketing metrics allow us to track performance quantitatively and are an essential measurement tool for determining a campaign’s effectiveness. In this blog, […]

SEM is an umbrella term containing a variety of strategies and techniques extensively utilised on search engines for marketing purposes. Some examples include: Google, Bing, Yahoo, and more. SEM is an effective strategy for growing your business and expanding your reach to new prospective customers. If you are a beginner who might be wondering “How […]

TikTok is among the most downloaded and widely used apps, making it a lucrative platform for advertising. You should consider advertising your ad on TikTok if you want to target younger Millennial and Gen Z consumers particularly.  You are losing out on a significant social media advertising option for your brand if you still believe […]

As technology becomes increasingly ingrained in our routine, we spend most of our time connected. Today, communication between companies and consumers has evolved to reach digital channels to further expand the reach of brands. There is a need for companies to alter the way they communicate with their audiences and being versed in digital advertising […]

According to Statista, the number of social media users worldwide has seen a steady increase since 2017, with nearly 3.96 billion users in the year 2022. It is not surprising that more businesses and brands are looking to harness the power of social media to boost their visibility through paid social media advertising.  What Is […]

Digital Marketing campaigns leverage electronic devices to deliver promotional messaging. Digital marketing is most commonly used to describe advertising campaigns that run on a computer, phone, tablet, or other electronic devices. Display ads and social media posts are just a few examples of the various formats it can take. Digital marketing is frequently contrasted with […]

Unless you have been living under a rock for the past couple of years, you would probably have heard about the term SEO or Search Engine Optimisation. In this article, let us go over some basic SEO principles and learn how SEO works.   What Is Search Engine Optimisation Search Engine Optimisation refers to the process […]

In recent years, technological advancements have drastically changed the way in which we work. Various types of businesses, regardless of its industry and size, are seeing a growing trend of utilising data and machine learning to improve their operations. Thus, to ensure relevancy, it is essential for people in the workforce to regularly develop and […]

Before we dive into the specifics of data analytics, let’s revisit the concept of it. Data analytics involves the collection and cleaning of raw data in order to extract information and generate valuable insights that help companies make informed data-driven decisions.  Now that you get the idea of data analytics, do you know where to […]

As you go further in your career, your interests and priorities may change. If you feel unsatisfied with your current job, it might be time to consider a career switch. With this, you may be asking yourself, “how do I switch careers?” Before we proceed, let’s discuss first what is a mid career switch. What […]

This article covers everything you need to know about the IBF Programme, including TFIP 2025. In today’s fast-paced job market, staying relevant through upskilling is essential. While learning new skills, such as Generative AI and machine learning, may seem challenging, it opens doors to exciting career opportunities. There are many ways to gain new knowledge […]

The Data Analytics is the process of examining raw data, before coming up with conclusions involving that information. Data analytics enables you to use this data and extract valuable insights from it.  Data analysts use data analytics tools in their research, and organisations use them to make strategic decisions. This helps to boost business performance, […]

SQL, or Structured Query Language, is a programming language used to program interactions with databases. SQL can be used across many business areas, like sales, finance and marketing analytics. SQL is frequently used in data analytics, which is just one of many reasons why you should take an SQL course in Singapore. Is SQL important […]

Data storytelling has been rapidly gaining relevance in the last few years. And while it looks simple, relaying a message through a dataset isn’t an easy task. But with data storytelling, an audience is able to grasp a message easily and fully, allowing critical information to be delivered. Read on to find out more about […]

Data analysis is a vital skill in today’s digital economy, where every business, no matter the size, relies on data to make informed decisions. Microsoft Excel remains a powerful tool for data analysts, providing robust features that make managing, organising, and analysing data straightforward. Here, we explore some of the best Excel functions for data […]

Navigating your career path in today’s fast-paced world requires a commitment to continuous learning and development. SkillsFuture Credits offer a unique opportunity for Singaporeans to advance their skills and knowledge. In this guide, we’ll explore how to check your SkillsFuture credits online, understand the process for a SkillsFuture credit claim, and discover the various SkillsFuture […]

What is data analytics? Is data analytics important? What are some of the skills needed to become a data analyst?  These are just some of the many questions beginners have when looking into the data analytics field. For some, the term ‘data analytics’ can seem daunting and technical, making researching on the topic difficult and […]

Due to rapid technological advancement and digitalisation, enormous amounts of data are being produced every second. How much data can there actually be? Well, the whole digital universe was expected to reach up to 44 zettabytes in just 2020 alone. To put things into perspective, it means that there are 40 times more bytes than […]

The rapid growth in data generation and the increasing complexity of data challenges have intensified the demand for skilled data scientists. These professionals are vital for analysing extensive data sets and transforming them into actionable insights that significantly impact business strategies.  Forbes emphasises that despite the rapid advancements in AI technology, human expertise in interpreting […]

For most businesses, scaling their company is often the ultimate goal. However, to do so, one has to be well-informed about how their audience is reacting to their products and services. Only then can they make improvements to their operations and budget allocations, eventually driving more sales and increased customer satisfaction. This is where data […]

Technology is advancing at a rapid pace and it has led to major technological disruptions that play a significant role in our everyday lives. For instance, Internet of Things (IOT) helps to improve our daily lives by having computing devices embedded in physical objects that we use, such as smart watches, smart TVs and voice […]

What skills are essential to becoming a UX/UI designer? As one of the most sought-after careers in the tech industry, UX design has grown tremendously over the past few years. While it was ranked number 5 in LinkedIn’s Top 10 Hard Skills of 2020, its position in tech skills rankings has shifted due to rapid […]

How to become a data analyst in Singapore? Having large amounts of relevant data can be extremely useful to companies. When properly collected, organised and analysed, these data sets can then act as valuable assets to the company – relaying key pieces of information that can help to improve a company’s performance.  To further understand […]

In today’s technology news, the tech industry in Singapore is growing like never before.  We are seeing a hiring boom as Singapore tech companies scramble to adapt to the tight labour market and do whatever they can to attract the top talents.  As a result of this, recruitment agencies in Singapore are expecting tech salaries […]

The average data analyst salary in Singapore, as per Glassdoor, is $4,800 monthly. Additionally, these professionals enjoy a cash bonus, averaging $9,000, ranging from $4,000 to $20,000. These figures were deduced from 767 anonymously submitted salaries. In Singapore, the highest reported monthly salary for a data analyst is $6,862. In contrast, the lowest is $3,000. […]

Thinking of pursuing a career in user experience (UX) design? With the ever-increasing demand for UX design skills, coupled with the multitude of resources available, there’s no better time to upskill than right now. Read on to find out more about UX design and the salary that comes along with it.  What Is UX Design? […]

Data, specifically Big Data, is used each and every day by many businesses to help transform and improve all kinds of experiences. This data is collected in many ways – for instance, through interviews, surveys, browsing behaviour, and more. With these large amounts of data being constantly collected, the ability to utilise data analytics and […]

Looking for interesting Skillsfuture Courses to upskill? We are happy that you get here. So let’s go and find out more. As technology and digital transformation proliferate across society, upskilling in tech has become a necessity, especially with the majority of employers trying to tackle an industry-wide skills shortage. So, how can you stay ahead […]

Python is one of the most popular programming languages in the world. It is easy to learn, has a clean syntax and an extensive list of libraries that are used by developers all around the world. Python can be used for web development, data science, machine learning and many other tech and non-tech roles. This […]

Wondering what UTAP courses all about? Upskilling has become the new norm for many individuals in recent years, especially as technology continues to advance and transform jobs. In a recent report titled ‘Emerging Jobs and Skills Report’ by NTUC LearningHub, it states that most employees are now taking upskilling into their own hands, all in […]

In this current digital age, organizations are adapting and leveraging technological tools to gather and store data. However, collecting and storing data by itself has no meaning, as the data just exists as a figure and a statistic. It needs to be analyzed thoroughly through data visualization such as crafting out different dashboards containing a […]

If you have been wanting to pursue a career in UX design, you have good reasons to. As technology evolves and increases our reliance on digital products and services, UX design becomes indispensable to businesses.   Today it is one of the fastest-growing industries in technology. Hence, the rising demand for  UX designers and their highly-valuable […]

SQL originated back in the 1970s and to this day, it is still widely used in different industries, which renders this skill desirable and valuable to employers as there are high demands for it.  According to Stack Overflow’s 2021 Developer Survey, SQL was ranked the third and fourth most popular language by professional developers and […]

Looking for updated and simplified resources about the NTUC UTAP Funding? We are happy that you are here. Learning specialised courses can be an investment, but it doesn’t have to be costly. In Singapore, there are multiple subsidies available to help individuals upskill, including the Union Training Assistance Programme (UTAP) by NTUC. This guide will […]

One of the biggest challenges new UX designers face: building a UX portfolio without on-the-job experience. Fortunately, there are opportunities everywhere to learn and apply your UX skills—you don’t need to wait till you’re hired. Here are a few tips to build a UX portfolio online: 1. Master essential UX tools Here’s a collection of […]

Is it too late to make a career switch in Singapore at your 30s or 40s? By the time you’re in your 30s, you would’ve already acquired close to or even more than a decade of work experience. You might have proven yourself to be an incredibly competent employee.  Jumping into unknown territory simply isn’t […]

Python course in Singapore a good starting point if you are interested in coding and programming. Then Python is probably a term you have encountered before. What is Python programming used for? Python is a general-purpose programming language, which means it can be used in a variety of applications, ranging from data science to web […]

Are looking for technical skills examples for students? Well, this article would be a great piece for you to know different skills to learn. The COVID-19 pandemic ravaged some industries while giving others a much-needed boost. Meanwhile, the rise of Tik Tok as the next social media giant created countless new jobs and opportunities. Things […]

As digitalisation rapidly takes over a spectrum of industries, there has never been a better time to pick up valuable data-related skills. Trying out specialised courses is a great way to figure out which tech path is suitable or of interest to you. However, these programmes often come at a cost. If this is a […]

Thinking of making a switch into a data science career? Here are three tips for building the relevant skills that would form the foundation of a rewarding data science career. Get comfortable with data cleaning Data cleaning refers to the identifying of incomplete, incorrect or irrelevant records from a dataset and meaningfully replacing, modifying or […]

Thinking about learning more about UX design? The best way to do so would be through getting your hands dirty with the following beginner-friendly UX design projects.  UX Designers Can Create Website Design A web application is an application software that runs on a web server, so that users can access it over the internet. […]

For data analysts, mastering Tableau is essential. But why learn Tableau, and why is it such a crucial tool? Here are four compelling reasons to learn Tableau and how it can transform your work with data. Related: Why Is A Data Analyst Job So In-demand In Singapore? 1. Ease of Learning One of Tableau’s greatest […]

As data analysts, Tableau is one of the fundamental software we must master. Here are 5 beginner-friendly Tableau projects that you can tackle to build your experience as well as boost your resumes with! Sample Superstore Performance Exploratory Analysis Making use of the popular Sample Superstore Dataset, you can create visualisation to take a closer […]

With the amount of information available for analysis, data visualisation is an important and effective way of communicating key findings from analysis to your stakeholders. Here are some areas in which data visualisation could come in handy in business roles.  Survey Analysis Surveys could be important in gathering consensus, be it external or internal, and […]

Written by: Rachel Chan Blog link: https://bit.ly/3oDbYQf What sparked this A couple of months ago in 2020, I decided to enroll for a UX Design Course with Vertical Institute in August. Over the course of three full Saturdays, we learnt about user research, defining problem statements, creating user personas and producing mid-high fidelity prototypes of our mobile […]