For most businesses, scaling their company is often the ultimate goal. However, to do so, one has to be well-informed about how their audience is reacting to their products and services. Only then can they make improvements to their operations and budget allocations, eventually driving more sales and increased customer satisfaction.
This is where data analytics come into play. With careful analysis, businesses can turn the data that they collected about their customers into actionable insights. That is why data analytics has become such an indispensable expertise in the modern business world today.
What is Data Analytics?
But first, what exactly is data analytics?
Data analytics refers to the process of examining raw data to reveal trends and patterns that would otherwise be lost in the mass of information. Once insights have been extracted, businesses can use the new-found knowledge to solve problems and increase their overall operational efficiency.
In order to thrive in the realm of data analytics, some skills that one will need include Excel, SQL, and Tableau.
Starting off with a classic tool in the world of data analytics – Microsoft Excel. Despite the developments of sophisticated analysis software over the years, Excel still remains as one of the most widely used tools to manipulate data and draw insights. It tops the list as a crucial tool to learn as a data analyst, and it is unbeatable when it comes to handling spreadsheets, conducting simple analysis, and analytic workflows.
SQL, otherwise known as Structured Query Language, is a programming language that was initially created for managing data from a relational database.
Many large corporations utilise SQL to analyse their data, and it is another prominent tool one must learn as a data analyst. SQL is a popular choice among data analysts as the code itself is easy to read and understand. On top of that, it can also be used for complex data analysis, and it allows you to collate data in a similar manner to Excel but over large datasets and across multiple tables at once.
After one has obtained insights from raw data, the next step is to effectively communicate the information across to others.
Tableau is a powerful data analytics and visualisation platform that helps one to connect all their data and produce compelling reports and interactive dashboards that can be updated in real-time. Tableau is also relatively beginner-friendly, as it does not require extensive coding expertise while having a visual drag and drop interface.
So, if you’re looking to get your foot in the field of data analytics, know that you’re setting yourself up for a path that is highly rewarding and well-paid with excellent job security!
However, it can be daunting to embark on an entirely new career path. One option you could try is to start out by signing up for data analytics courses in Singapore that are also eligible for SkillsFuture Credits.
SkillsFuture Credits refer to credits that one can use to offset fees for approved training courses and programmes, subject to eligibility requirements. Check out our guide to learn more about other tech courses that are also SkillsFuture Credits claimable.
About Vertical Institute
Vertical Institute prepares individuals for the jobs of tomorrow. We specialise in teaching in-demand skills, building the next generation of changemakers and inventors through our world-class tech courses and certifications.