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5 Tips to Build your Content Marketing Strategy

by | Nov 24, 2022

Whether you’re starting out in content marketing or seeking to optimise your existing content, a content marketing strategy is crucial. However, it may be challenging to develop a strategy that works well with your overall marketing plan and your business. So, here are 5 tips to build your content marketing strategy to maximise your content and engagement.

What is content marketing?

Content marketing in digital marketing involves the creation of visual and written content online. It is a form of inbound marketing in which content is adapted to appeal to the target audience. A content-based strategy is often used to organically draw the audience in with posts, videos or pages. This content may be published through a variety of channels, but the most common channels are websites, blogs, social media. 

Why is content marketing important?

Today, content marketing offers businesses with a myriad of benefits and advantages. In the process of creating high quality and valuable content on a regular basis, viewers and audiences will begin to have a higher level of trust in your brand. The range of content you created is able to address the doubts they have in mind. The relationship that you have with them can also be enhanced, and this may result in better conversions and more leads generated. 

Having good content is essential if you are looking to attract new customers and retain existing ones. It is only when your customers see and find value in your content that they will be compelled to stick around. In addition to that, these quality content of high value can help to boost your overall credibility as customers begin to have a higher level of trust in your brand. Over time, they also begin to view your brand and company in a positive light. 

What is the difference between content marketing and social media marketing?

difference between content marketing and social media marketing

Social media marketing and content marketing are two different areas of digital marketing. Content marketing focuses on strategically producing content, while social media marketing is based on the distribution channel for this content. In addition, social media is just one channel where content is published. Social media posts tend to be shorter in length and include more visual content. With content marketing, this differs between channels. Content marketing examples range from long to short form content, and written posts to videos.

5 Tips on How to Develop Content Marketing Strategy

Wondering how to develop your content marketing strategy? Here are the 5 most effective content marketing tactics to harness the power of content marketing in your digital strategy.

Tip 1: Be cohesive

Having a cohesive content marketing strategy is important. Your content strategy should fit in with your overall marketing plan. Also, you should craft your content marketing strategy around all types of content you produce. For example, your content’s tone and audience should be consistent with your target market, regardless of the content’s channel. This consistency is key to enhancing your brand and creating a better customer experience when viewing your content.

Tip 2: Optimise for trends

With content marketing, it is important to craft content based on key trends. This ensures that the content is relevant and gains the audience’s interest. You can research the latest search trends through sites like Google Trends, or conduct market 

research about the target audience. In choosing the right topics based on trends, your content can be optimised to reach a larger user base. 

Another key trend is the shift from text to voice and image-based searches. With this, users tend to phrase their searches as longer questions or phrases. To obtain more traffic, your content has to account for this shift by including shorter sections of questions and answers.

Tip 3: Personalised content

With the growth in personalisation online, your content marketing strategy should adopt a similar approach. Personalising your content can add a more distinctive touch, allowing you to connect better with your audience. For example, you can collect data on which pages a customer visits on your site. With this, you can send customised newsletters with content recommendations that are relevant to each user’s interests.

Tip 4: Repurpose your content

Since content marketing includes so many channels and content types, repurposing some content can spread your message to more people. For example, you can reuse the content from a website post and edit it to post to social media. This makes the most of your content while ensuring a streamlined messaging across all platforms.

Tip 5: Be responsive

Start off with a content audit to quantify your current content marketing engagement before implementing your new strategy. Be responsive to changes in your business environment. Evaluate the effectiveness of your strategy over time and make adjustments to maintain the quality of your content marketing plan.

Keep in mind that there is no “one size fits all” strategy for content marketing. Know your customer and tailor your strategy depending on your target market.

How To Get Started With Content Marketing

Marketing courses Singapore

Eager to learn more about content marketing? Launch your career with Vertical Institute’s content marketing course in Singapore. This is part of the beginner-friendly digital marketing course. As one of the best content marketing courses online, learn from experienced digital marketing experts in Singapore. Gain practical experience by crafting your very own marketing campaign and receive an accredited Digital Marketing Certification upon completion.

Besides digital marketing, Vertical Institute also offers UX Design and Data Analytics courses in Singapore. These are some tech skills that are highly in-demand today and will be helpful for your digital marketing career.

About Vertical Institute

Vertical Institute prepares individuals for the jobs of tomorrow. We specialise in teaching in-demand skills, building the next generation of changemakers and inventors through our world-class tech courses and certifications. Singaporeans and PRs can receive up to 70% IBF Funding off their course fees with Vertical Institute. The remaining fees can be claimable with SkillsFuture Credits or NTUC UTAP Funding.


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