In this day and age, many of us will be aware that marketers equipped with digital skills are especially in high demand. With more businesses and brands looking to transit and build their presence in the online space, it is increasingly important for marketers to have tech skills. Digital marketing is known to be the most consumed mode of marketing and is itself a rapidly growing industry. In this post, we’ll look at how you can kickstart a career as a digital marketer and why it’s a path worth pursuing.
Why Choose a Career In Digital Marketing
In a digital marketing career, you’ll be ready to discover and learn the field of business with the use of technology. Digital marketing is able to grow exponentially given that more and more people are spending their time online. This trend has also helped to accelerate the growth and widen the scope in digital marketing careers. Here are some key reasons why you should consider digital marketing as your career.
Fast-Growing Industry
According to Statista, there are more than five billion Internet users worldwide as of April 2022. This is 63.1 percent of the global population. Out of this total, 4.7 billion or 59 percent of the world’s population were social media users. As such, a career in digital marketing will certainly grow at an exponential rate with more Internet and social media users worldwide. More businesses and companies will be interested in leveraging digital marketing techniques to get their products and services in front of their customers and establish their online presence.
Competitive Salary
A digital marketing career is accompanied by competitive salaries and pay. This can be attributed to the rising demand for digital marketers globally. Furthermore, with the continuous growth of the industry, one can expect to observe an increasing trend in the average pay. As you advance and progress in your digital marketing career, you’ll also acquire more knowledge and broaden your skills. With more experience, you’re capable of getting a decent salary which matches up to your knowledge.
Increasing Demand
According to LinkedIn, the “Digital Marketing Specialist” role is one of the top 10 most in-demand jobs, with 860,000 job openings. It is evident that there is increasing demand and many job opportunities available with the advancement in business. This is good news for those looking to embark on a digital marketing career as it is a less crowded industry. In addition, with the many specialisation paths in digital marketing, you can further explore the different options available based on your interest. Some of these sectors include email marketing, social media marketing, search engine optimisation, search engine marketing, and more.
Low Entry Barriers
Is it true that all digital marketers need to have a business or marketing background and profile to succeed in a digital marketing career? Most people may think that it’s compulsory and necessary for one to possess the relevant background but the truth is that you don’t have to. Not all employers or business owners are looking to hire a business or marketing graduate to help them get the job done. What’s more important is that you have the required knowledge and skills to excel in a digital marketing career. More often than not, a course in digital marketing will be able to get you started in a digital marketing career.
Flexibility In Work
Digital marketing is also regarded as one of the most flexible fields to build a career in. This has to be one of factors that appeals greatly to young parents who have to devote some of their time to their children. A digital marketer will be able to do work at times of his or her convenience anywhere. They can even complete their tasks and projects on the go because all they need to have is a stable internet connection and a laptop. The hustle in a digital marketing career is comparable to other jobs. However, as a digital marketer, you’re able to continue working even after the official working hours and there’s greater flexibility in working timing.
Career Opportunities In Digital Marketing
There are many specialisation paths to choose from when you are considering starting a career in digital marketing. Here, we will go through some of the most common paths in a digital marketing career.
- SEO: Search engine optimisation marketing revolves around creating content that search engines can rank highly. Such roles can include SEO Specialist and SEO Manager.
- SEM: Search engine marketing revolves around the use of paid advertisements to promote businesses on search engines. Roles can include SEM Manager and Display Advertising Manager.
- Email marketing: This is widely known to be a very profitable means of marketing to nurture relationships with customers. Examples of these roles are Email Marketing Specialist and Market Research Analyst.
- Social media marketing: Social media is also a useful tool for engaging with customers, such roles include Social Media Specialist and Social Media Manager.
- Content marketing: Content marketing is about the creation of quality content to build relationships with consumers, these roles include Content Strategist and Content Manager.
Future of Digital Marketing Career
We have experienced and seen how disruptive the COVID-19 pandemic can be. We saw how companies had transitioned to remote working. Furthermore, businesses that failed to shift online had to halt operations. In that aspect, a career in digital marketing is more relevant than before. This is because it plays a pivotal role in today’s economy.
Planning For a Career Change to Digital Marketing
Now that you have learned why you should become a digital marketer, are you ready to discover how you can make a switch to a digital marketing career? Start today by signing up for Vertical Institute’s beginner-friendly Digital Marketing course in Singapore. Learn all about the different online marketing skills and more with our experts and instructors. You will also be able to earn an accredited certificate in Singapore.
Besides digital marketing, Vertical Institute also offers UX Design and Data Analytics courses in Singapore. These are some tech skills that are highly in-demand today and will be helpful for your digital marketing career.
About Vertical Institute
Vertical Institute prepares individuals for the jobs of tomorrow. We specialise in teaching in-demand skills, building the next generation of changemakers and inventors through our world-class tech courses and certifications. Singaporeans and PRs can receive up to 70% IBF Funding off their course fees with Vertical Institute. The remaining fees can be claimable with SkillsFuture Credits or NTUC UTAP Funding.
