Level 2
Generative AI for Content Creation course
Create Content That Captures Attention with Generative AI
Turn any content brief into accurate, clear, publication-ready writing with Generative AI, built for content professionals, marketers and business owners.
Pay less with government subsidies
$507 $1,300
Claimable with SkillsFuture Credits
Online / In-Person
Intakes Available
2 Days Total
12 Topics + 1 Assessment
Beginner-Friendly
No Prior Background Required
Course Overview
Learn Generative AI for Content Creation Course with Vertical Institute
A hands-on, 2-day course for professionals who create content for work. Turn a content brief into effective prompts, generate and compare AI drafts, then apply media strategy and editing judgement to produce accurate, on-brand content. Leave with finished content assets and a no-code workflow you can reuse at work.
Key Learning Outcomes
Get Usable Drafts from AI
Turn a content brief into clear prompts and drafts you can work with, without writing any code.
Know Exactly Who You Write For
Settle the audience, communication objective, key message and format before you write a word.
Edit AI Drafts with Confidence
Edit for accuracy, clarity, coherence and tone, keeping a human in control of quality.
Deliver Publication-Ready Content
Prepare your final piece to the format and publication requirements, with a final quality check.
“You're not going to lose your jobs to AI, you're going to lose your job to somebody who learnt AI better than you. ”
who is this course for
Is This Course Right for Me?
This course is designed for copywriters, content editors, strategists, marketing teams, corporate communicators, social media experts, digital content creators, creative advertisers, entrepreneurs and freelancers who want to confidently harness AI in their writing without any coding skills.
Many drafts miss the brief because the prompt does. Learn to turn a content brief into clear prompt instructions and a repeatable no-code workflow, so each draft starts closer to what you need.
Strategy comes first. You settle the audience, communication objective, key message and publication format before you prompt, so the AI works to your message and not the other way round.
Practise editing for accuracy, clarity, coherence and tone, then check the final piece against the brief and publication requirements before anything goes live.
Course Curriculum
What You’ll Learn in This Course
Uses existing generative AI applications as no-code tools to create written content, with no coding needed.
Breaks a content brief into audience, objective, key message and format requirements before any writing starts.
Turns the brief into clear prompt instructions that guide the AI to produce the right content asset.
Generates and compares multiple drafts, then tests a step-by-step workflow that can be reused for future briefs.
Applies media strategy thinking (audience, communication objective, key message and publication format) to shape the content.
Chooses the strongest AI-generated material and organises it into a logical structure that suits the audience and purpose.
Edits AI-assisted drafts to fix factual errors, unclear wording and weak flow, keeping a human in control of quality.
Adjusts tone of voice and structure so the content fits the brand, the reader and the publishing channel.
Prepares finished content for common formats such as articles, web copy, social posts, emails and corporate materials.
Runs final checks against the brief and publication requirements before content goes live.
Applies the same prompt-led workflow to a fresh brief to prove it is repeatable and transferable to the workplace.
Consolidates the completed content and the documented workflow, ready for presentation.
- Written Assessment: Individual, open-book assessment of 4 short-answer questions covering market scanning techniques for emerging technology, relevant industries, new technologies/products, and typical business process flows.
- Practical Assessment: Self-paced, take-home project applying course concepts, submitted to the learning portal on the last day, followed by a live Project Presentation to an Assessor.
Entry Requirements
- Bring a laptop. A stable internet connection is provided in class.
- Access to the AI writing tool(s) used in class is required.
- No programming or technical background is required.
- A mobile phone with a working camera and a Singpass account are needed for attendance-taking.
- Set aside time between Day 1 and Day 2 to complete the take-home project.
Student Testimonials
What They Said About Vertical Institute
This Gen AI course exceeded my expectations. I learned a great deal and have already seen significant benefits from the knowledge and skills gained. I would highly recommend this course!
Instructors
Learn From the Best in the Industry
Hong Lin
Head of Data at OKX
M.Sc, Bachelor’s in Engineering Nanyang Technological University
Stan
Lead Data Scientist - Citi
Martin
Founder - The Gain Lab
Peter
Co-Founder - Synectify
Ronald
AI for Enterprise
Prabhjit
AI Trainer and Mentor
Certification
Earn Industry-Recognised Certifications
Receive a Vertical Institute Certificate of Completion, an industry-recognised credential that can be used to demonstrate your skills and expand your network.
Accredited Certification from Vertical Institute
Course Fee & Government Subsidies
Pay Less with Government Subsidies
SkillsFuture Credits Claimable 🎉
SkillsFuture Credits: All Singaporeans aged 25 years old and above can use their SkillsFuture Credits to fully offset the remaining fees.
Looking to train your team? Check out our corporate pricing. View Corporate Pricing
View Corporate PricingUpcoming Course Schedules
Choose a Schedule That Works for You
Join the generative AI for Content Creation Course Today
Ready to Write Better Content with AI?
Join a two-day, classroom-facilitated course at Vertical Institute and leave with a finished piece of content and a reusable workflow you can apply to your next brief at work.
Frequently Asked Questions
How long is the Generative AI for Content Creation course?
The course runs over 2 days, covering 12 topics with 12 hours of training and 1 hour of assessment, for a total duration of 13 hours.
Do I need prior experience to join this course?
No. No coding or prior generative AI experience is needed. You learn to brief, prompt and edit AI to produce publish-ready written content.
How is generative AI used in this course?
In each topic, you turn a content brief into prompts, generate drafts, then edit them for accuracy, clarity and tone before they are ready to publish.
Are the classes online, and when are they conducted?
Classes run online via Zoom, with live, interactive sessions led by industry professionals and supported by teaching assistants. In-person classes will also be introduced soon at the Vertical Institute campus at the Lifelong Learning Institute. Check our course schedules for upcoming intakes, or connect with our team for more information on class dates and availability.
Will I receive certification after completing the course?
Yes. Upon successful completion of the course, you will receive a Certificate of Completion from Vertical Institute, demonstrating the skills and knowledge you have gained in Generative AI for Content Creation.
Will I be able to use this at work immediately?
Yes. You finish with a repeatable prompt workflow and written content you can apply to real briefs at work.
Do you offer corporate training programmes in content creation with generative AI?
Yes. Vertical Institute offers corporate training for teams. Contact our team to discuss your needs.
Will I still have access to the course content once I've finished the course?
Yes. Course materials remain accessible after the course ends.
What other courses pair well with Content Creation?
Upgrade your AI for content creation game with these related courses:
- Generative AI Workflow Automation Course – Take your skills to the next level by automating content creation workflows and repetitive tasks using AI.
- Digital Marketing Course – Master cross-channel strategies for effective campaigns.
- SEO Marketing – Improve your content’s visibility on Google.
- GA4 – Track content performance and gain actionable insights.
What is the refund and withdrawal policy?
|
Timing of Withdrawal |
Refund |
|
>14 days before course start |
100% refund (excluding $10.90 fee) |
|
7–14 days before |
50% refund (excluding $10.90 fee) |
|
<7 days before |
No refund |
|
After course starts |
No refund |
An administrative fee of $15 applies to all approved withdrawals.
What is the attendance requirement for Vertical Institute's courses?
Learners are required to attend at least 75% of the course duration to meet the minimum attendance requirement.
Are there any minimum requirements to enroll in the course?
This program is suitable for beginners with no pre-requisites. However, applicants must meet the following entry requirements:
- Be aged 21 and above
- Possess basic computer literacy (equivalent to Level 2)
- Hold a minimum of one of the following academic qualifications:
- GCE “N”, “O” or “A” Level
- NITEC
- Diploma or higher
- Have at least 2 years of working experience
- Demonstrate English language proficiency equivalent to or higher than any of the following:
- Pass in GCE “N” or “O” Level English
- WPLN Level 5
- IELTS 5.5
- TOEFL iBT score between 46–59
If you are unsure about your eligibility, feel free to reach out to our team for a quick assessment.
What are the course completion requirements?
To successfully complete the course, learners must complete the Written Exam and Project Presentation and meet the minimum attendance requirement of 75%.
🏢 CORPORATE TRAINING
Empower Your Team with AI Content Creation
*Subject to business eligibility for each subsidy Enquire to find out more
Why Generative AI content creation training matters for your team:
More Efficient Content Creation
Turn content briefs into usable AI-generated drafts with structured prompts.
Consistent Brand Messaging
Create content that aligns with your brand voice, audience and communication goals.
Higher-Quality Content
Refine AI-generated content for accuracy, clarity and publication readiness.
*Subject to business eligibility for each subsidy. Enquire to find out more




















