Background
By analysing customer demographics, interactions with the bank, and credit card usage data using Tableau, we can identify customers who have already churned. This detailed analysis also highlights those at risk of churning. Identifying these at-risk customers is crucial for setting goals and implementing targeted recommendations to retain them effectively.
The objective of this project is to identify customers at risk of discontinuing their credit card services with a bank. Using analytical tools, the project aims to thoroughly analyse customer profiles associated with this risk, enabling the development of effective strategies to retain them and improve long-term loyalty.
Why Learn Data Analytics
With businesses becoming increasingly data-driven, data analytics skills are highly sought after in Singapore’s competitive job market. Companies across industries rely on data analysts to make informed decisions, identify trends, and uncover opportunities.
The field of data analytics offers a unique blend of technical proficiency and strategic thinking. You’ll master tools like Excel, Tableau, and SQL, and apply them to solve complex problems using data. Analyze, visualize, and communicate insights that drive impactful business outcomes.
Enter the data industry with Vertical Institute’s beginner-friendly Data Analytics Bootcamp. Graduate with an IBF-accredited certification and a portfolio-ready capstone project that highlights your data analysis expertise.
Are There Government Subsidies Available?
Singaporeans and PRs can receive up to 70% IBF Subsidy off their course fees with Vertical Institute. The remaining fees can be fully claimable with SkillsFuture Credits. NTUC Union members may also utilise UTAP Funding to offset 50% of remaining fees.
Learn more about our Data Analytics course today.
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