Background
The management of Thera Bank is seeking methods to convert its current customers into personal loan clients. A previous campaign aimed at liability customers yielded a strong conversion rate of over 9%, which has motivated the retail marketing team to create more targeted campaigns that aim to boost success rates while keeping the budget minimal.
Using available data, this goal is to analyze which customer profile is most likely to accept a personal loan offer and develop strategies based on those insights. By identifying key behavioral patterns and demographic factors, the bank can optimize its outreach efforts, ensuring that marketing resources are allocated effectively to high-potential leads.
Why Learn Data Analytics
With businesses becoming increasingly data-driven, data analytics skills are highly sought after in Singapore’s competitive job market. Companies across industries rely on data analysts to make informed decisions, identify trends, and uncover opportunities.
The field of data analytics offers a unique blend of technical proficiency and strategic thinking. You’ll master tools like Excel, Tableau, and SQL, and apply them to solve complex problems using data. Analyze, visualize, and communicate insights that drive impactful business outcomes.
Enter the data industry with Vertical Institute’s beginner-friendly Data Analytics Bootcamp. Graduate with an IBF-accredited certification and a portfolio-ready capstone project that highlights your data analysis expertise.
Are There Government Subsidies Available?
Singaporeans and PRs can receive up to 70% IBF Subsidy off their course fees with Vertical Institute. The remaining fees can be fully claimable with SkillsFuture Credits. NTUC Union members may also utilise UTAP Funding to offset 50% of remaining fees.
Learn more about our Data Analytics course today.
Discuss your career goals