Background
A manager at the bank has noticed an increasing number of customers leaving their credit card services, leading to a significant drop in active accounts. This project investigates the underlying reasons for this trend, analyzing historical transaction data to identify patterns that precede a customer’s decision to churn.
To analyse the existing set of data so the bank can proactively predict and reach out to customers who are more likely to leave the credit card services. By implementing predictive modeling, the project aims to establish an early-warning system that allows for targeted retention strategies and personalized customer engagement.
Why Learn Data Analytics
With businesses becoming increasingly data-driven, data analytics skills are highly sought after in Singapore’s competitive job market. Companies across industries rely on data analysts to make informed decisions, identify trends, and uncover opportunities.
The field of data analytics offers a unique blend of technical proficiency and strategic thinking. You’ll master tools like Excel, Tableau, and SQL, and apply them to solve complex problems using data. Analyze, visualize, and communicate insights that drive impactful business outcomes.
Enter the data industry with Vertical Institute’s beginner-friendly Data Analytics Bootcamp. Graduate with an IBF-accredited certification and a portfolio-ready capstone project that highlights your data analysis expertise.
Are There Government Subsidies Available?
Singaporeans and PRs can receive up to 70% IBF Subsidy off their course fees with Vertical Institute. The remaining fees can be fully claimable with SkillsFuture Credits. NTUC Union members may also utilise UTAP Funding to offset 50% of remaining fees.
Learn more about our Data Analytics course today.
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