Background
In a competitive banking landscape, effective marketing and resource allocation are essential. Identifying customers likely to take personal loans helps improve campaign results and reduce costs. By analyzing demographic and behavioral data, banks can deliver personalized offerings, increase conversions, and maintain strong relationships with existing deposit customers.
This project aims to build a predictive model using customer data—such as age, income, education, and digital usage—to identify individuals likely to take personal loans. The goal is to improve marketing precision, drive loan uptake, and support strategic segmentation for more effective, data-driven financial product targeting.
Why Learn Data Analytics
With businesses becoming increasingly data-driven, data analytics skills are highly sought after in Singapore’s competitive job market. Companies across industries rely on data analysts to make informed decisions, identify trends, and uncover opportunities.
The field of data analytics offers a unique blend of technical proficiency and strategic thinking. You’ll master tools like Excel, Tableau, and SQL, and apply them to solve complex problems using data. Analyze, visualize, and communicate insights that drive impactful business outcomes.
Enter the data industry with Vertical Institute’s beginner-friendly Data Analytics Bootcamp. Graduate with an IBF-accredited certification and a portfolio-ready capstone project that highlights your data analysis expertise.
Are There Government Subsidies Available?
Singaporeans and PRs can receive up to 70% IBF Subsidy off their course fees with Vertical Institute. The remaining fees can be fully claimable with SkillsFuture Credits. NTUC Union members may also utilise UTAP Funding to offset 50% of remaining fees.
Learn more about our Data Analytics course today.
Discuss your career goals