Background
Bank XYZ is currently facing a significant increase in customer attrition within its credit card services department. This rising churn rate poses serious risks to the bank’s long-term revenue streams and overall customer engagement levels, necessitating a deep dive into data to identify the root causes of these departures.
Understanding the complex factors behind customer churn is essential for developing effective retention strategies. This project aims to help bank managers and analysts identify high-risk customers to mitigate churn, while ensuring customers benefit from improved engagement, more personalized service offerings, and a better overall experience with the bank.
Why Learn Data Analytics
With businesses becoming increasingly data-driven, data analytics skills are highly sought after in Singapore’s competitive job market. Companies across industries rely on data analysts to make informed decisions, identify trends, and uncover opportunities.
The field of data analytics offers a unique blend of technical proficiency and strategic thinking. You’ll master tools like Excel, Tableau, and SQL, and apply them to solve complex problems using data. Analyze, visualize, and communicate insights that drive impactful business outcomes.
Enter the data industry with Vertical Institute’s beginner-friendly Data Analytics Bootcamp. Graduate with an IBF-accredited certification and a portfolio-ready capstone project that highlights your data analysis expertise.
Are There Government Subsidies Available?
Singaporeans and PRs can receive up to 70% IBF Subsidy off their course fees with Vertical Institute. The remaining fees can be fully claimable with SkillsFuture Credits. NTUC Union members may also utilise UTAP Funding to offset 50% of remaining fees.
Learn more about our Data Analytics course today.
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