Background
This data analytics project investigates customer attrition in a bank’s credit card services, using a dataset of over 10,000 customers. The analysis focuses on demographic, behavioral, and financial variables to uncover trends and patterns that influence customer churn, enabling a deeper understanding of retention challenges and long-term stability.
The project goal is to identify key factors driving credit card customer attrition and develop actionable strategies to reduce customer attrition. Insights extracted from the dataset are aimed to determine targeted interventions, enhance customer engagement, and improve overall customer satisfaction through data-driven decision-making processes and metrics.
Why Learn Data Analytics
With businesses becoming increasingly data-driven, data analytics skills are highly sought after in Singapore’s competitive job market. Companies across industries rely on data analysts to make informed decisions, identify trends, and uncover opportunities.
The field of data analytics offers a unique blend of technical proficiency and strategic thinking. You’ll master tools like Excel, Tableau, and SQL, and apply them to solve complex problems using data. Analyze, visualize, and communicate insights that drive impactful business outcomes.
Enter the data industry with Vertical Institute’s beginner-friendly Data Analytics Bootcamp. Graduate with an IBF-accredited certification and a portfolio-ready capstone project that highlights your data analysis expertise.
Are There Government Subsidies Available?
Singaporeans and PRs can receive up to 70% IBF Subsidy off their course fees with Vertical Institute. The remaining fees can be fully claimable with SkillsFuture Credits. NTUC Union members may also utilise UTAP Funding to offset 50% of remaining fees.
Learn more about our Data Analytics course today.
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