Background
A manager in the bank is concerned that credit card transactions and usage are not as high as they were previously. Consequently, the manager has tasked the team to uncover customer spending behavior and identify specifically which demographics exhibit better spending habits to help inform future business strategies.
Understanding customers’ spending behaviour is critical for the company to design personalized services, maximize customer engagement, and drive revenue growth. By utilizing data analytics, this project seeks to pinpoint high-value customer segments and provide actionable recommendations that will encourage increased card usage and long-term brand loyalty.
Why Learn Data Analytics
With businesses becoming increasingly data-driven, data analytics skills are highly sought after in Singapore’s competitive job market. Companies across industries rely on data analysts to make informed decisions, identify trends, and uncover opportunities.
The field of data analytics offers a unique blend of technical proficiency and strategic thinking. You’ll master tools like Excel, Tableau, and SQL, and apply them to solve complex problems using data. Analyze, visualize, and communicate insights that drive impactful business outcomes.
Enter the data industry with Vertical Institute’s beginner-friendly Data Analytics Bootcamp. Graduate with an IBF-accredited certification and a portfolio-ready capstone project that highlights your data analysis expertise.
Are There Government Subsidies Available?
Singaporeans and PRs can receive up to 70% IBF Subsidy off their course fees with Vertical Institute. The remaining fees can be fully claimable with SkillsFuture Credits. NTUC Union members may also utilise UTAP Funding to offset 50% of remaining fees.
Learn more about our Data Analytics course today.
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