Background
A bank manager is concerned about the increasing number of customers leaving their credit card services. This analysis aims to explore customer data to uncover key factors contributing to churn, helping the bank understand underlying issues and identify opportunities to improve customer retention through evidence-based managerial decisions and strategic planning.
The goal of this project is to analyze customer data to identify key drivers of credit card churn and provide actionable insights for improving customer retention. By focusing on core customer segments—particularly those aged 34–59 and users of the Blue card—the project aims to guide targeted engagement strategies, enhance early lifecycle interactions, and address low-spending behaviors that may signal churn risk.
Why Learn Data Analytics
With businesses becoming increasingly data-driven, data analytics skills are highly sought after in Singapore’s competitive job market. Companies across industries rely on data analysts to make informed decisions, identify trends, and uncover opportunities.
The field of data analytics offers a unique blend of technical proficiency and strategic thinking. You’ll master tools like Excel, Tableau, and SQL, and apply them to solve complex problems using data. Analyze, visualize, and communicate insights that drive impactful business outcomes.
Enter the data industry with Vertical Institute’s beginner-friendly Data Analytics Bootcamp. Graduate with an IBF-accredited certification and a portfolio-ready capstone project that highlights your data analysis expertise.
Are There Government Subsidies Available?
Singaporeans and PRs can receive up to 70% IBF Subsidy off their course fees with Vertical Institute. The remaining fees can be fully claimable with SkillsFuture Credits. NTUC Union members may also utilise UTAP Funding to offset 50% of remaining fees.
Learn more about our Data Analytics course today.
Discuss your career goals