Background
This study focuses on identifying the key factors contributing to customer attrition for a credit card company. By conducting a thorough analysis of customer demographics, detailed account information, and complex transaction behavior, the project uncovers hidden patterns that lead to client dissatisfaction and subsequent account closures within the competitive financial sector.
The primary goal is to accurately predict at-risk customers who are likely to close their accounts and recommend data-driven strategies to improve long-term retention. By implementing these strategic recommendations, the company can proactively address customer needs, optimize service delivery, and significantly reduce the overall churn rate for their credit products.
Why Learn Data Analytics
With businesses becoming increasingly data-driven, data analytics skills are highly sought after in Singapore’s competitive job market. Companies across industries rely on data analysts to make informed decisions, identify trends, and uncover opportunities.
The field of data analytics offers a unique blend of technical proficiency and strategic thinking. You’ll master tools like Excel, Tableau, and SQL, and apply them to solve complex problems using data. Analyze, visualize, and communicate insights that drive impactful business outcomes.
Enter the data industry with Vertical Institute’s beginner-friendly Data Analytics Bootcamp. Graduate with an IBF-accredited certification and a portfolio-ready capstone project that highlights your data analysis expertise.
Are There Government Subsidies Available?
Singaporeans and PRs can receive up to 70% IBF Subsidy off their course fees with Vertical Institute. The remaining fees can be fully claimable with SkillsFuture Credits. NTUC Union members may also utilise UTAP Funding to offset 50% of remaining fees.
Learn more about our Data Analytics course today.
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