Background
Using comprehensive data on demographics, financial status, and past marketing interactions, this project aims to identify key factors influencing subscription decisions. By examining these diverse data points, the study seeks to uncover underlying patterns in customer behavior that contribute to successful term deposit conversions within the banking sector.
The primary objective is to build detailed insights and predictive models in Tableau Public to help target high-converting customers effectively. This goal involves creating visual data narratives that allow stakeholders to identify prime prospects, thereby optimizing marketing spend and increasing the overall subscription rate for long-term financial products.
Why Learn Data Analytics
With businesses becoming increasingly data-driven, data analytics skills are highly sought after in Singapore’s competitive job market. Companies across industries rely on data analysts to make informed decisions, identify trends, and uncover opportunities.
The field of data analytics offers a unique blend of technical proficiency and strategic thinking. You’ll master tools like Excel, Tableau, and SQL, and apply them to solve complex problems using data. Analyze, visualize, and communicate insights that drive impactful business outcomes.
Enter the data industry with Vertical Institute’s beginner-friendly Data Analytics Bootcamp. Graduate with an IBF-accredited certification and a portfolio-ready capstone project that highlights your data analysis expertise.
Are There Government Subsidies Available?
Singaporeans and PRs can receive up to 70% IBF Subsidy off their course fees with Vertical Institute. The remaining fees can be fully claimable with SkillsFuture Credits. NTUC Union members may also utilise UTAP Funding to offset 50% of remaining fees.
Learn more about our Data Analytics course today.
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