Background
This project addresses the critical issue of customer churn in banking, analyzing how factors such as tenure, age, income, product engagement, and credit scores influence customer attrition. Using a well-structured dataset from Kaggle, I identified key patterns across different geographic regions and customer segments, providing actionable insights to combat customer loss and improve retention rates.
The objective was to identify and analyze primary drivers of customer attrition, segment at-risk populations, and develop prioritized retention strategies. Through detailed data analysis and visualization, I created targeted recommendations for specific customer segments, including tailored campaigns for geographic regions, personalized packages for pre-retirement customers, and enhanced onboarding programs for new customers to reduce early churn.
Why Learn Data Analytics
With businesses becoming increasingly data-driven, data analytics skills are highly sought after in Singapore’s competitive job market. Companies across industries rely on data analysts to make informed decisions, identify trends, and uncover opportunities.
The field of data analytics offers a unique blend of technical proficiency and strategic thinking. You’ll master tools like Excel, Tableau, and SQL, and apply them to solve complex problems using data. Analyze, visualize, and communicate insights that drive impactful business outcomes.
Enter the data industry with Vertical Institute’s beginner-friendly Data Analytics Bootcamp. Graduate with an IBF-accredited certification and a portfolio-ready capstone project that highlights your data analysis expertise.
Are There Government Subsidies Available?
Singaporeans and PRs can receive up to 70% IBF Subsidy off their course fees with Vertical Institute. The remaining fees can be fully claimable with SkillsFuture Credits. NTUC Union members may also utilise UTAP Funding to offset 50% of remaining fees.
Learn more about our Data Analytics course today.
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