Background
This case study explores the strategic use of UX design to enhance the Cashback credit card experience for customers on the Trust Bank SG App. By identifying friction points in the current interface, the project proposes design solutions aimed at increasing card engagement and improving overall digital banking satisfaction.
The primary goal is to redesign the Trust Bank Cashback credit card customer experience to make cashback earnings significantly more visible, actionable, and rewarding. By enhancing real-time tracking and financial transparency, the project aims to encourage continued and increased card usage through a more intuitive user interface.
Why Learn UX Design
With a huge shortage of tech talent in Singapore, UX design skills are not only highly sought after by top employers, but also by any business that has an online presence. Besides excellent career prospects and opportunities, UX design is an exciting field with plenty of room to exercise your creative and analytical skills.
The synergy between creativity and logic in UX design allows you to develop both soft and hard skills from critical thinking to coding and prototyping. Solve real-world problems by creating intuitive digital experiences and user journeys using creative thinking and data-driven research.
Break into the UX industry with the beginner-friendly UX Design Bootcamp by Vertical Institute. You will graduate with an IBF-accredited UX certification, as well as a polished, portfolio-ready project to showcase your arsenal of UX design skills.
Are There Government Subsidies Available?
Singaporeans and PRs can receive up to 70% IBF Subsidy off their course fees with Vertical Institute. The remaining fees can be fully claimable with SkillsFuture Credits. NTUC Union members may also utilise UTAP Funding to offset 50% of remaining fees.
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