Digital Marketing Analyst Course
Break into marketing roles across Singapore’s top sectors like finance, retail, healthcare, tech, and education. The Digital Marketing Analyst Course at Vertical Institute equips you with job-ready skills, real tools, and industry-recognised certification, with up to 70% funding for eligible Singaporeans and PRs.
Our instructors and students come from top companies
Why Having Digital Marketing Analyst Skills Can Give You an Edge Today
In a digital-first economy, marketers who can read and act on data lead campaigns, not just execute them. Data-driven skills are now essential for staying competitive and employable across industries.
- In Demand Across Singapore’s Key Sectors
Companies in tech, healthcare, retail, and logistics seek marketers who can interpret data, optimise campaigns, and deliver ROI. - Career Growth in Analyst and Strategy Roles
Digital skills in analytics open doors to roles like Campaign Analyst, SEO Strategist, and Marketing Operations Manager. These are positions with clear upward mobility. - Transferrable Across Platforms and Industries
From Google Analytics to Meta Ads Manager, understanding how to gather, read, and apply performance data makes your skillset valuable in any marketing role. - Keeps You Relevant as AI Advances
As AI and automation reshape marketing, data-literate professionals who understand these tools are far more resilient in a shifting job market.
Start Gaining the Skills Employers Are Looking For
Gain a clear understanding of marketing analytics in just 21 hours—perfect for those exploring a new path or expanding their skillset. Through hands-on training, you’ll learn to interpret campaign data, uncover audience insights, and work with industry tools used by today’s leading marketing teams.
Featured Course to Learn Digital Marketing Analytics
This course is supported by SkillsFuture Credit and other government subsidies. Check your SkillsFuture balance or apply for subsidy support to begin your enrolment.
21 hours
7 lessons, 3 hours each
Online Zoom Lessons
Flexible Schedules
Gain digital marketing skills in SEO, SEM, social media & more.
Claimable withSFC & UTAP
Who Should Join the Digital Marketing Analyst Course
Aspiring Digital Marketers
Step into the industry with a strong foundation in marketing analytics, campaign tools, and audience insights.
Mid-Career Marketers
Sharpen your marketing skills by learning to track performance, refine strategies, and apply data confidently across digital channels.
Entrepreneurs and Business Owners
Gain practical knowledge to run lean, effective campaigns. Learn how to reach the right audience, measure results, and make smarter budget decisions.
Students and Lifelong Learners
Get future-ready by understanding how data and digital tools shape modern marketing, opening up opportunities across various industries.
What You’ll Learn in the Digital Marketing Analyst Course
✅ Digital Marketing Fundamentals
Learn how digital marketing works, how to plan campaigns, and how to use key frameworks like A.I.D.A. and S.M.A.R.T. goals.
✅ Social Media and Paid Ads
Discover how to run effective campaigns on platforms like Facebook, Instagram, and TikTok using Meta Ads Manager.
✅ SEO and Content Marketing
Understand how to write content that ranks, do keyword research, and improve visibility on search engines.
✅ Email Marketing and Analytics
Build email campaigns and track results using tools like Google Analytics and Looker Studio.
Upskill with subsidies
With government subsidies, we’ve eased your financial burden, allowing you to focus on your learning journey.
Up to 70% Subsidy
Eligible Singaporeans & PRs can obtain up to 70% funding support.
SkillsFuture Credits
Singaporeans aged ≥25 may use their SFC to fully offset course fees after funding.
NTUC UTAP
NTUC Union members can use UTAP to offset 50% of unfunded course fees (capped at $250/year).
Why Choose Vertical Institute?
✅ Accredited by National Institutions
Vertical Institute is an Approved Training Organisation (ATO) under SkillsFuture Singapore (SSG) and The Institute of Banking & Finance (IBF), meeting rigorous standards in course quality and career relevance.
✅ Singapore’s Go-To Provider for Digital Upskilling
Our courses are designed to equip learners with the practical, job-ready skills demanded by today’s employers across industries.
✅ 50,000+Alumni
From students to career switchers, thousands have completed our courses and secured roles in fast-moving, data-driven industries.
✅ Highly-Rated Training Experience in Singapore
Our consistent 5-star reviews reflect the clarity, structure, and real-world value our learners gain throughout their training journey.
Be Trained by Digital Marketing Practitioners
Our instructors bring real campaign experience into the classroom, helping you learn the skills and strategies of today’s leading brands.
Danielle
Regional Industry Director (APAC) - Teads
Martin
Founder - The Gain Lab
What Our Students Say About Vertical Institute
Jacqueline
Digital Marketing Alumni
In the era where digital marketing is essential for promoting yourself or your business, this course is an information-packed package by an experienced lecturer in the field. I have learnt tons and hope to implement the knowledge learnt in my future endeavours.
Discover how Vertical Institute graduates have upskilled and advanced their careers through our industry-relevant training. Explore their journeys in our Alumni Success Stories.
Ready to Become a Digital Marketing Analyst?
Gain the skills, tools, and confidence to launch your career in one of Singapore’s most in-demand marketing roles.
FAQs about the Digital Marketing Analyst Course
Do I need marketing experience to join this course?
No marketing background? No problem. This course starts with the basics and guides you through each topic clearly, making it a great fit for anyone ready to build real skills from the ground up.
How long is the course, and how is it delivered?
The Digital Marketing Analyst Course runs across 7 sessions, each 3 hours long, totalling 21 hours. All classes are conducted live via Zoom, offering real-time interaction and guidance by an instructor and teaching assistant.
What does a Digital Marketing Analyst do?
A Digital Marketing Analyst tracks campaign data, identifies patterns in customer behaviour, and uses insights to improve results. The role bridges creativity and data, helping teams make smarter marketing decisions.
What types of companies hire Digital Marketing Analysts?
Digital Marketing Analysts are hired across industries, from tech startups and banks to government agencies and retail brands. Any organisation that runs online campaigns or tracks digital performance needs someone who can interpret the data and guide their strategy.
What support is available after I complete the course?
Graduates gain access to Vertical Institute’s alumni network, continued learning resources, such as resume tips and interview prep. You’re not just finishing a course but joining a community.
What types of subsidies or funding can I use for this course?
Eligible Singaporeans and Permanent Residents can take advantage of several government-supported schemes to significantly reduce course fees:
- IBF Subsidy: Supported by the Institute of Banking & Finance (IBF), this subsidy covers up to 70% of course fees, with higher support for those aged 40 and above.
- SkillsFuture Credit (SFC): All Singaporeans aged 25 and above can use their available SkillsFuture Credit to offset remaining fees after the IBF subsidy.
- UTAP for NTUC Members: NTUC union members receive up to 50% reimbursement on the remaining out-of-pocket cost, capped at $500 per year.
- Absentee Payroll (for company-sponsored learners): Employers can claim additional support for sending employees for corporate training during working hours.
Book a call with our team
Discuss your career goals
Decide which course is the best for you
Understanding the government subsidies