Small Business Digital Marketing Training

The WSQ Small Business Digital Marketing Training course equips entrepreneurs, freelancers, and business owners with the tools to grow their online presence. Learn how to run effective social media campaigns, use SEO/SEM, and track your results with Google Analytics, all with beginner-friendly guidance and expert support.

Pay little to no cash with government subsidies

Apply Now Takes less than 3 minutes

Trusted by 50,000+ learners

Digital Marketing Course Hero Image Vertical Institute

Online/In-Person

Intakes Available

22 Hours Total

7 Lessons + 1 Assessment

Flexible Schedule

Weekdays or Weekends Available

Beginner Friendly

No prior background needed

Generative AI Course

💻 Online classes via Zoom

🗓️ 7 Lessons, 3 hours each session

👨‍💻 1 Instructor + TA supports

Apply Now Takes less than 3 minutes

Over 50,000+ learners have enrolled

Pay little or no cash with subsidies:

Why Digital Marketing Skills Matter for Small Business Owners

With nearly everyone in Singapore online, small businesses need digital marketing to stay visible, competitive, and connected to customers. This course helps you stand out without needing a big team or budget.

According to DataReportal 2026, here’s why digital marketing is essential for small businesses:

🌐 98.4% of Singapore’s population uses the internet; that’s 5.78 million people
📶 Mobile connections stand at 166%, highlighting access across several devices.
📱90.6% of Singaporeans are on social media, with 5.33 million active accounts
📈 TikTok’s ad reach grew 11.5%, reaching 3.8 million users aged 18 and above

Enrol in Small Business Digital Marketing Training with Vertical Institute

The Small Business Digital Marketing Training course is designed to help entrepreneurs and business owners grow online with no prior experience needed. Learn how to run ads on Meta and TikTok, boost visibility on Google with SEO/SEM, and track results using Google Analytics. The 21.5-hour course is delivered live online via Zoom or in person at the Lifelong Learning Institute. With SkillsFuture Credit and PSEA, eligible learners may significantly reduce or fully offset their remaining course fee.

You’ll gain skills to:

Run simple, effective ads on platforms like Facebook, Instagram, and TikTok
Create content that engages customers and builds brand loyalty
Use SEO and SEM to drive traffic from Google searches
Track performance with Google Analytics and improve over time
Use email marketing tools to keep customers engaged and coming back

Who Should Join the Small Business Digital Marketing Training?

Entrepreneurs & Small Business Owners: Learn to market your products and services online with simple, affordable tools, no prior technical skills required.

Freelancers & Side Hustlers: Build your online presence and promote your services through social media, search marketing, content and email campaigns.

Career Switchers: Develop foundational skills in social media advertising, SEO, SEM, email marketing and analytics to support a move into digital marketing.

Working Professionals: Update your skills by learning how to plan digital campaigns, use AI tools and measure marketing performance.

What You’ll Learn in the Small Business Digital Marketing Training

Plan organic and paid social media campaigns: Learn how to create content and advertising campaigns for Facebook, Instagram and TikTok.
Improve visibility with SEO and SEM: Apply SEO practices, research keywords and learn how paid search campaigns can drive relevant website traffic.
Create marketing content with AI tools: Use ChatGPT and other AI tools to generate content ideas, advertising copy, social media posts and email content.
Track and improve campaign performance: Use Google Analytics and marketing metrics such as CPC, CPA and ROAS to evaluate results.
Build email marketing campaigns: Create lead-generation forms, grow an email database and develop campaigns that nurture potential customers.

Why Choose Vertical Institute?

🌱 Beginner-Friendly Training for Small Business Owners

No background? No problem. Learn digital marketing in a simple, structured way, guided by experts every step of the way.

📊 Real Tools and Hands-On Projects

Get hands-on with digital marketing tools like Meta Ads Manager, Google Analytics, and ChatGPT to build real campaigns you can use.

✅ Recognised Certification

Earn a professional certificate of completion and a WSQ Statement of Attainment that are recognised by employers and help boost your credibility as a business owner or jobseeker.

🗓️ Flexible Learning Format

Attend live classes online via Zoom or in-person at Lifelong Learning Institute. Choose from weekday or weekend schedules that fit your routine.

🤝 Support Beyond the Classroom

Get access to additional learning resources and connect with fellow alumni and industry professionals through our growing VI community.

50,000+ Alumni graduated

#1 Most reviewed

4.9 / 5 Overall rating

Our instructors and students come from top companies

What Our Students Say About Vertical Institute

Jacqueline

Digital Marketing Course Alumni

In the era where digital marketing is essential for promoting yourself or your business, this course is an informative and taught by an industry expert. Being new to this field, I learnt tons and hope to implement my newfound knowledge.

Roy Kuah

Digital Marketing Course Alumni

Reflecting on my journey through the Vertical Institute Digital Marketing Bootcamp where I honed my skills in Google Analytics, social media marketing, SEO, and SEM. This experience has not only enhanced my skills but also enriched my personal growth. Here's to continuous learning and development!

Jezpreet Dhilon

Digital Marketing Course Alumni

Thrilled to announce the completion of my Digital Marketing course with Vertical Institute! I was exposed to a myriad of insights with hands-on experience using cutting-edge tools! Grateful for the enriching journey and excited to apply these newfound skills! 💪🏼

Explore our Alumni Success Stories to see how Vertical Institute’s courses enriched their skills and boosted their careers.

FAQs About the Small Business Digital Marketing Training

What will I learn from this Small Business Digital Marketing Training course?

You’ll gain practical skills in running ads, SEO/SEM, content creation with ChatGPT, Google Analytics, and email marketing, all essential for growing a business online.

Do I need marketing experience to join this course?

Not at all. The course is beginner-friendly and ideal for small business owners, freelancers, and professionals new to digital marketing.

How is the Small Business Digital Marketing Training course conducted?

Classes are either held live online via Zoom or in-person at Lifelong Learning Institute, with interactive lessons led by industry experts.

Will I receive a certificate after completing the course?

Yes. Upon successful completion, you’ll receive a Digital Marketing Certificate of Completion from Vertical Institute and a WSQ Statement of Attainment, both recognised by employers across Singapore.

Is Vertical Institute recognised?

Yes. Vertical Institute is an Accredited Training Provider under SkillsFuture Singapore (SSG) and the Institute of Banking and Finance (IBF), with over 50,000 learners trained.

Can I use SkillsFuture Credit or PSEA to reduce my course fee?

Yes. Eligible Singapore Citizens can use their SkillsFuture Credit to offset the remaining course fee after SSG subsidies. Singaporeans aged 21 to 31 may also use their Post-Secondary Education Account (PSEA) to further reduce or fully offset the remaining course fee, subject to eligibility and available balance.

What are the course withdrawal and refund terms?

All withdrawal requests must be submitted in writing. Withdrawals made more than 14 days before the course starts qualify for a full refund, excluding the non-refundable registration fee. Withdrawals made 7 to 14 days before the course receive a 50% refund, while withdrawals within 7 days or after the course begins are non-refundable. A S$15 administrative fee applies to approved withdrawals or transfers.

Can employers sponsor staff for this Small Business Digital Marketing Training?

Yes. Companies can enrol employees in the course. Eligible organisations may receive up to 70% SSG subsidy and may also qualify for SkillsFuture Enterprise Credit, Absentee Payroll and the Enterprise Innovation Scheme.

Which courses can I take after the Small Business Digital Marketing Training?

You may also consider the SEO Marketing Course, Data Analytics Course, Generative AI Course, UI/UX Design Course or Generative AI Workflow Automation Course.

What are the entry requirements for the Small Business Digital Marketing Training?

You must be at least 21, have basic computer skills, and meet minimum academic and English requirements. Not sure if you qualify? Contact our team and we’ll help you check.