Facebook and Instagram Marketing
Pay little or no cash with subsidies
Trusted by 50,000+ learners
Online Classes
Via Zoom
16.5 Hours Total
Course Duration
Certification
Gain a professional certification
Beginner Friendly
No prior background needed
Learn Facebook and Instagram Marketing with Vertical Institute
Why Learn Facebook and Instagram Marketing in Singapore?
With over 3.15 million Instagram users in Singapore and Facebook’s audience projected to reach 5.38 million by 2028, brands face tough competition. Mastering social media marketing enables you to rise above the noise and connect with your target audience.
Source: Statista
Who is This Course For
Marketing Professionals
Master the latest Facebook and Instagram strategies using AI and learn to spot trends to run impactful, data-driven campaigns.
Business Owners & Entrepreneurs
Learn how to grow your business, increase sales, and reach a wider audience targeting Facebook and Instagram through effective budgeting and proven marketing techniques.
Seniors & Retirees
Stay up to date in the digital world by developing real-world marketing skills to start your online projects, support causes, pursue personal interests, or build a profitable small business.
Aspiring Digital Marketers
Build essential skills in social media advertising, content creation, and understanding campaign data to kickstart your digital marketing career.
Skills You Will Learn
Facebook and Instagram Marketing Course Details
Key Learning Outcomes
Create Posts That Get Noticed
Learn how to design and write posts that catch people’s attention and match your brand’s style.
Reach the Right People with Ads
We’ll guide you step-by-step through setting up simple Facebook and Instagram ads to reach your ideal audience.
Understand What Works
Use easy tools to check how your posts and ads are doing, so you can make smart improvements over time.
How We Make Learning Different
Beginner-Friendly
Expert-Led Learning
Hands-On Training
Out of Class Support
Lifetime Resource Access
Earn a Certification in Facebook & Instagram Marketing
You will be awarded a Facebook & Instagram Marketing certification recognised by employers in Singapore that can be used to demonstrate skills to employers and network.
Community Benefits
Tap on our invite-only alumni events and workshops to learn with a community and expand your network! Our guest speakers are thought leaders in their fields who share practical tips to help you stay ahead of industry trends.
Recommended By Over 50,000+ Alumni
Elvin Tay
Digital Marketing Alumni, 2024
I highly recommend the Digital Marketing course at Vertical Institute. The course was well-structured and covered key digital marketing concepts, including SEO, SEM, social media, and content marketing.
Jacqueline
Digital Marketing Course Alumni, 2025
In the era where digital marketing is essential for promoting yourself or your business, this course is informative and taught by an industry expert. I learnt tons and hope to implement my newfound knowledge.
Roy Kuah
Digital Marketing Course Alumni, 2024
Reflecting on my journey through the Vertical Institute Digital Marketing course where I honed my skills in social media marketing. This experience has not only enhanced my skills but also enriched my personal growth. Here's to continuous learning and development!
Facebook and Instagram Marketing
Course FAQs
Is this a Facebook marketing course or an Instagram marketing course?
It’s both. This course combines Facebook and Instagram marketing into one practical program. You’ll learn how to plan, create and manage campaigns across both platforms using one unified strategy. Whether you’re focused on Facebook’s audience tools or Instagram’s visual-first approach, the course gives you hands-on skills for each.
Is experience necessary to join the Facebook and Instagram Marketing Course?
No experience is required. This course is tailored for beginners, offering guided lessons to help you build foundational Facebook and Instagram marketing skills, regardless of your background.
Is the course online, and what’s the schedule like?
Yes, the course runs online through live Zoom sessions led by industry experts, with support from teaching assistants. The full course takes 16.5 hours, with classes on weekday evenings or weekends. In-person classes will also be available soon at the Vertical Institute campus at the Lifelong Learning Institute. Connect with our team for updates.
What software or apps will the course cover?
You’ll get hands-on experience with Facebook Ads Manager and Instagram’s native tools to create and manage campaigns. The course also includes practical training on Canva for visual content design and ChatGPT for efficient content generation, helping you build engaging and effective marketing assets across both platforms.
Can I apply the skills immediately after the course?
Yes! The course focuses on practical, hands-on learning, allowing you to immediately implement the tools and techniques to run successful Instagram marketing campaigns.
I’m a business owner. How can Facebook and Instagram Marketing help me?
This course equips business owners like you to grow your brand across Facebook and Instagram. Learn to create engaging content, use features like Instagram Stories, Reels, and Shopping, and create goal-driven ad campaigns with Facebook Ads Manager.
What tools or methods can I use to assess my success on Facebook and Instagram?
You can track your results using easy-to-use tools, such as Facebook Ads Manager and Instagram Insights. These show things like how many people saw your posts, clicked your links, followed your page, or made a purchase. In the course, you’ll learn how to understand these numbers and use them to improve your marketing and reach more people.
Can I access course materials after the sessions?
Yes, participants gain lifetime access to course materials, allowing you to revisit lessons and refine your skills whenever needed.
Will I receive a certificate upon completion of the course?
Yes, you will earn an industry-recognised certificate validating your Instagram marketing skills. This can be showcased on platforms like LinkedIn to highlight your expertise to employers or clients.
Do you provide corporate training for Facebook and Instagram Marketing?
Yes, Vertical Institute offers corporate training in Facebook and Instagram marketing, as well as other short courses, to help teams strengthen their marketing strategies and achieve better business outcomes.
What other learning opportunities are available besides short courses?
We offer highly sought-after courses that can be completed in just 21 hours. Explore our most popular programmes:
- Data Analytics
- Digital Marketing
- Cybersecurity
- Generative AI
- Data Science & AI
- UI/UX Design
- Advanced Data Analytics
- Blockchain
You can also join our 16-hour short course on SEO Marketing, where you learn keyword research, on-page optimisation, and strategies to improve your site visibility.
What other courses can help enhance my skills in Facebook and Instagram marketing?
Consider exploring courses like Digital Marketing, Generative AI, or Data Analytics. These programs can expand your expertise in audience targeting, leveraging AI-driven tools and analysing data to create more impactful Instagram marketing campaigns.
What are Vertical Institute's Refund Policy and Withdrawal Policy?
Refund Policy: The initial $100 deposit and any course fees paid are strictly non-refundable. The only event in which we will refund your $100 deposit is if you are using SkillsFuture Credits to pay for the remaining course fees after funding support.
Withdrawal Policy: If you drop out of a course halfway / fail to meet the minimum attendance requirements / fail to submit and pass the assessment, IBF will not subsidise your course fees, and you will be liable for the full course fee amount. Vertical Institute reserves the right to claw back the funded amount from the trainee if he/she did not fulfil the eligibility criteria.
What is the Attendance requirement for Vertical Institute’s courses?
To meet SkillsFuture Singapore (SSG) attendance requirements, you must attend at least 75% of the course.
Are there any minimum requirements to enroll in the course?
This program is suitable for beginners with no pre-requisites. However, applicants must meet the following entry requirements:
- Be aged 21 and above
- Possess basic computer literacy (equivalent to Level 2)
- Hold a minimum of one of the following academic qualifications:
- GCE “N”, “O” or “A” Level
- NITEC
- Diploma or higher
- Have at least 2 years of working experience
- Demonstrate English language proficiency equivalent to or higher than any of the following:
- Pass in GCE “N” or “O” Level English
- WPLN Level 5
- IELTS 5.5
- TOEFL iBT score between 46–59
If you are unsure about your eligibility,
feel free to reach out
to our team for a quick assessment.
What are the Course Completion requirements for Vertical Institute’s courses?
To meet SkillsFuture Singapore (SSG) course completion requirements, you must achieve at least 75% attendance and receive a ‘Competent’ grade in all required assessments/examinations, or submit any capstone project work (if any) stated in the course requirements.
Additionally, participants must complete course feedback surveys and meet any specific course requirements, such as those for WSQ qualifications.
Facebook & Instagram Marketing
16.5 Hours Total
Online Classes Via Zoom
Claimable with:
SkillsFuture + UTAP- Run Ads on Facebook and Instagram
- Meta Dashboard
- Content Planning
- AI Tools for Content Generation
Reserve Your Spot for the
Facebook and Instagram Marketing Course
Learners Who Joined this Class Also Took:
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Cybersecurity Course
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- Online Security
- Risk Management
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UX Design Course
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Online / In-Person
Claimable with:
SFC + PSEA- Intro to UX Design
- User Research
- Design Thinking
- Wireframes & Prototyping
- Usability Testing and more
Data Science & AI
21 Hours Total
Online Classes Via Zoom
Claimable with:
SFC + UTAP + PSEA- Learn the basics of data science and machine learning
- Use NumPy and Pandas to work with data
- Tune and evaluate models for better accuracy
- Apply AI tools to support your data work
SEO Marketing Course
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Claimable with:
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Generative AI Bootcamp
21.5 Hours
Online / In-Person
Claimable with:
SFC + UTAP + PSEA- Learn the basics of Generative AI and how it works
- Automate simple workflows to save time
- Use ChatGPT with beginner to advanced skills
- Apply AI tools safely with security and ethics in mind
Digital Marketing
21.5 Hours Total
Online Classes Via Zoom
Claimable with:
SFC- Run social media campaigns on major platforms
- Create and manage Google Ads
- Read analytics to understand performance
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Data Analytics Course
21.5 Hours Total
Online / In-Person
Claimable with:
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- Use Excel to clean and analyse data
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- Turn data into clear charts and visuals
Generative AI Course Curriculum
Master the fundamentals of Generative AI through our comprehensive and hands-on curriculum.
Pre-Work
As a VI student, you will be given access to online learning materials in our e-learning portal.
To get you ready for learning, this essential pre-work will familiarise you with the basics of the key concepts and tools we will be using throughout the course.
Although you will learn these topics remotely before you arrive in class, you won’t be far away from the resources of the VI community. Make use of our Telegram channel to leverage connections with students, alumni, instructors and experts. At the end of your pre-work, you’ll be ready for the fast pace on campus!
After the course, you can choose to participate in follow-up sessions with your instructor, either in a group and/or individually, included as part of the course fee.
Module 1: Introduction to GAI
Tutorial:
- Intro to generative AI (GAI)
- Machine Learning
- Risks and limitation
Activity:
- Implementing decision trees
- Discussion of use cases
- Discussion of AI ethical dilemmas
Module 2: ChatGPT Beginner Techniques
Tutorial:
- Tour of ChatGPT
- Prompt engineering
- Task-based prompts
- Working with complex texts
- Prompt engineering tools
Activity:
- Text simplification
- Text summary
- Sentiment analysis
Module 3: ChatGPT Intermediate Techniques
Tutorial:
- One-shot, few-shot, Chain-of-thought prompting
- Working with structured text and data
- Working with templates
- Interactive applications
- Integrating AI
- Plagiarism Detection Tools used: ZeroGPT, Grammarly and more
Activity:
- Multi-shot prompting
- Structured text
Module 4: ChatGPT Advanced Techniques
Tutorial:
- Stepwise Methodology
- Advanced prompting techniques
- Chain of Thoughts
- Tree of Thoughts
- Graph of Thoughts
- Prompting as Programming
- Markdown language
- Reports or presentations creation using AI tools like Adobe Firefly
Activity:
- Generative reporting
- Synthetic data generation
- Advanced prompting practice
Module 5: ChatGPT Automation
Tutorial:
- Introducing ADA
- Advanced prompting techniques
- Markdown language
- OpenAI API Tools
- API key management
- Automation in video workflows for efficiency using Sora
Activity:
- Generative reporting
- Synthetic data generation
- Advanced prompting practice
Module 6: OpenAI API
Tutorial:
- Introducing APIs
- Tokens and Tokenisation
- OpenAI API
- OpenAI API Tools
- API key management
- Explore the use of Udio to create AI music content
Activity:
- Experiments with temperature
- Generating synthetic data
- Classifying an online review
Module 7: ChatGPT Security and Ethics
Tutorial:
- ChatGPT Security
- Ethical Issues
- Legal Issues
Activity:
- Discussion of ethical and legal issues
- Select capstone presentation and sharing
Written & Practical Assessment
Participants will be required to attend an assessment after the last lesson as part of the funding requirements.
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Discuss your career goals
Decide which course is the best for you
Understanding the government subsidies