Google Search and Display Ads Course
Pay little or no cash with subsidies:
Google Search and Display Ads Course
Trusted by 50,000+ learners
Pay little or no cash with subsidies:
Why Learning Google Search and Display Ads Matters in 2026
Digital behaviour in Singapore is changing fast as search, video, and online shopping continue to merge. The Google Search and Display Ads Course helps you stay relevant as these shifts reshape how people discover brands and make decisions.
- Recent reports highlight major updates across Google Search and YouTube that change how ads appear and perform.
- AI-driven features are influencing what users see first, making ad strategy and optimisation even more important.
- Video, display, and commerce integrations are playing a larger role in user journeys, not just traditional text search.
With these changes, strong skills in Google Search and Display Ads help you stay effective, adaptable, and competitive in the digital space.
Build Your Google Search and Display Ads Skills at Vertical Institute
Vertical Institute helps you develop practical skills to run effective campaigns across Google and YouTube.
- Learn how ads work across Google and YouTube.
- Understand targeting and bidding strategies that improve results.
- Create ad assets that match user behaviour on Google and YouTube.
- Access funding options such as SkillsFuture Credit, NTUC Union Training Assistance Programme, and corporate subsidies.
Who Should Join the Google Search and Display Ads Course?
Aspiring Digital Marketers: Gain hands-on experience with campaign setup, targeting, and optimisation that helps you stand out for entry-level marketing roles.
Mid-career Professionals: Add in-demand advertising skills to your toolkit and learn how to plan, launch, and refine campaigns that support your team’s goals.
Entrepreneurs and Business Owners: Learn how to reach the right audience, control your ad spend, and use Google and YouTube ads to grow your customer base.
Freelancers: Strengthen your service offerings by adding Google and YouTube ad management skills, opening up opportunities for more client projects.
Key Google Search & Display Ads Skills You’ll Gain
- Campaign Setup and Management – Learn how to create and manage Google Search, Display, and YouTube ads that reach the right audience and support your marketing goals.
- Targeting and Bidding Strategies – Understand how to choose keywords, set budgets, and apply bidding methods that help improve ad performance across platforms.
- Ad Creation for Search and YouTube – Build effective text, image, and video ads that align with how users search, browse, and watch content online.
- Performance Tracking and Optimisation – Analyse campaign data, test new variations, and make improvements that help scale results.
Why Choose Vertical Institute?
🌱 Beginner-Friendly
Courses support newcomers with no prior background and build essential tech skills from the start.
🧑🎓 Professional Certificate
Graduates receive an accredited certificate recognised across Singapore.
💻 Expert-Led Learning
Lessons are taught by industry practitioners who share practical insights and real workplace knowledge.
👨💻 Hands-On Training
Training includes applied tasks with industry tools and real-world project work.
💬 Out of Class Support
Learners receive added guidance from instructors and teaching assistants outside scheduled sessions.
🎓Proven Results with 50,000+ Graduates
A community of more than 50,000+ graduates highlights the strength of Vertical Institute’s programmes.
Our instructors and students come from top companies
What Our Students Say About Vertical Institute
Charlene
Vertical Institute Alumni
I would recommend it to my friends. I've gained skills and knowledge about digital marketing in less than a month. The insights provided were incredibly valuable and will greatly benefit my work.
Wee Huixian
Vertical Institute Alumni
I took this course to refamiliarise myself with digital marketing so that I can understand my marketing team and their work more in-depth. I value the hands-on learning and nuggets of experience shared by my instructor.
Fithriyani Binte Abu Hassan
Vertical Institute Alumni
I’ve gained so much insights about digital marketing and my instructor, Daniel did and amazing job explaining and sharing info about this industry.
Trusted by 50,000+ learners
Pay little or no cash with subsidies:
FAQs About the Google Search and Display Ads Course
Do I need experience in digital marketing to enrol in this course?
Do I need technical skills?
How will these skills help my career?
You gain practical advertising experience that supports roles in digital marketing, performance marketing, social media, and freelance ad management.
Can business owners benefit from this course?
Yes. You learn how to run your own ads, manage budgets, and improve results without depending fully on agencies.
What is the format and duration of the course?
The class is conducted live on Zoom, and onsite options may be available. Connect with our team for updates about our in-person classes at the Vertical Institute campus at the Lifelong Learning Institute.
What subsidies can individuals use?
Eligible learners can enjoy up to 70% SSG funding and may use SkillsFuture Credit to further offset course fees, subject to eligibility.
Are there funding options for companies?
Yes. Corporate teams can tap into SkillsFuture Enterprise Credit and Absentee Payroll support.
What roles can I apply for after completing the course?
Learners often pursue roles such as digital marketing executive, paid ads specialist, performance marketing assistant, social media marketer, or freelance ads manager.
Are there any minimum requirements to enrol in the course?
Yes. The course is suitable for beginners, but you must meet a few entry requirements. You need to be 21 or older, have basic computer literacy, and hold at least GCE N, O, or A Level, NITEC, or a Diploma. Applicants should also have at least two years of work experience and meet English proficiency through GCE N or O Level English, Workplace Literacy and Numeracy (WPLN) Level 5, IELTS 5.5, or a TOEFL iBT score of 46–59. If you’re unsure about your eligibility, the team can help assess your profile.
Will I receive a certificate after completing the course?
Yes. Learners receive a certificate upon successful completion of the course and assessment requirements, which can be added to your resume or LinkedIn profile.
Is there a make-up option for missed classes?
Missed lessons can be made up by attending a class from another intake that week, depending on availability. If this option is unavailable, a class recording will be provided. Attendance applies only to make-up classes. Our team can assist if needed.
Start Building Your Google & YouTube Ads Skills Today
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