Manage and Strengthen Customer Relationships Course
AI can support service, but it can’t replace genuine customer trust. The ability to manage and strengthen customer relationships sets great professionals apart. Learn how to build client trust, improve conversations through active listening, and turn customer insights into better experiences in this beginner-friendly course.
Trusted by 50,000+ learners
Online/In-person
Intakes Available
8 Hours Total
2 Lessons + 1 Assessment (1 Hour)
Flexible Schedule
Weekdays or Weekends Available
Beginner Friendly
No prior background required
Learn to Manage and Strengthen Customer Relationships with Vertical Institute
Why Learn to Manage and Strengthen Customer Relationships in Your Business?
88% of customers believe a company’s experience matters just as much as its products or services. This course empowers you to deliver that experience with confidence.
Source: Salesforce, 2023
Who is This Course For
All Professionals
Strengthen your customer relationship skills to improve satisfaction and simplify service processes.
Customer Service & Frontline Staff
Master active listening skills, aligning services with customer expectations, and client record management to handle daily interactions better.
Account Managers and Sales Executives
Build long-term client relationships with strategies to boost satisfaction and business growth.
Team Leads and Supervisors
Create efficient systems to guide service teams, track performance, and improve customer retention.
Skills You Will Learn
Course Fee & Government Subsidies
Looking to train your team? Offset up to 90% of training costs with SFEC. View Corporate Pricing
View Corporate Pricing
Singapore Citizens
(40 years and above)
Singapore Citizens
(Below 40 years) and PR
Course Name: Manage and Strengthen Customer Relationships
Course ID: TGS-2026062693
Funding Validity Period: 30-03-2026 - 29-03-2028
Have questions? Read FAQs or Contact Us.
Vertical Institute’s Manage and Strengthen Customer Relationships Course
Key Learning Outcomes
Build Stronger Client Relationships
Spot stress triggers early and use easy coping techniques to improve employee well-being.
Improve Customer Retention
Master techniques to analyse satisfaction trends and engage customers, leading to higher retention rates and better business outcomes.
Streamline Work Processes
Learn to organise client records, automate sales tasks, and manage follow-ups efficiently, saving time and improving service quality.
How We Make Learning Different
Earn a Certification in Manage and Strengthen Customer Relationships
You will receive a certificate from Vertical Institute upon successful completion of the course, together with a WSQ Statement of Attainment recognised by employers in Singapore. They can be used to demonstrate your skills to potential employers and expand your professional network.
Community Benefits
Tap on our invite-only alumni events and workshops to learn with a community and expand your network! Our guest speakers are thought leaders in their fields who share practical tips to help you stay ahead of industry trends.Upcoming Manage and Strengthen Customer Relationships Course Schedules
Choose from our flexible course schedules outside working hours. We have timeslots available on weekday evenings or weekends.
FAQs About the Manage and Strengthen Customer Relationships Course
What is the duration of the Manage and Strengthen Customer Relationships course in Singapore?
Do I need prior experience to join the Manage and Strengthen Customer Relationships course?
What will I learn in the Manage and Strengthen Customer Relationships course?
Is certification provided after completing the Manage and Strengthen Customer Relationships in Singapore?
What support will I receive during the Manage and Strengthen Customer Relationships course?
Do you offer corporate training programs?
Yes, Vertical Institute offers corporate training in Manage and Strengthen Customer Relationships and all our other AI-integrated courses Eligible companies may benefit from various funding schemes to reduce training costs. This includes up to 70% SkillsFuture Singapore (SSG) funding, as well as the SkillsFuture Enterprise Credit (SFEC), which provides up to S$10,000 in credits and can support up to 90% of eligible training costs. Businesses may also qualify for support under the Enterprise Innovation Scheme (EIS) and Absentee Payroll funding, subject to prevailing eligibility requirements. Contact our team to explore the funding options available for your organisation.
How do I secure my seat in the Manage and Strengthen Customer Relationships course?
Is the S$10.90 registration fee refundable?
What happens if I miss the course without prior notice?
What are the attendance and completion requirements?
To qualify for SSG funding and receive your certificate, you must attend at least 75% of lessons, complete all assessments with a “Competent” grade, and submit course feedback. Live makeup classes count toward attendance. However, recorded sessions do not.
What other courses can I take to develop my professional skills?
Vertical Institute offers these short courses to complement your learning:
Effective People and Relationship Management
Manage Stress and Build Mental Resilience
Critical Thinking & Problem-Solving
Enhance Personal Growth & Increase Productivity
Managing Conflict in the Workplace
Leading with Clarity: From Strategy to Team Results
Effective Presentation and Storytelling Course
If you want to go further, explore our in-demand programmes in data analytics, AI, cybersecurity, and other in-demand fields relevant to your profession.
Get Certified in Manage and
Strengthen Customer Relationships
Generative AI Course Curriculum
Pre-Work
To get you ready for learning, this essential pre-work will familiarise you with the basics of the key concepts and tools we will be using throughout the course.
Although you will learn these topics remotely before you arrive in class, you won’t be far away from the resources of the VI community. Make use of our Telegram channel to leverage connections with students, alumni, instructors and experts. At the end of your pre-work, you’ll be ready for the fast pace on campus!
After the course, you can choose to participate in follow-up sessions with your instructor, either in a group and/or individually, included as part of the course fee.
Module 1: Introduction to GAI
- Intro to generative AI (GAI)
- Machine Learning
- Risks and limitation
Activity:
- Implementing decision trees
- Discussion of use cases
- Discussion of AI ethical dilemmas
Module 2: ChatGPT Beginner Techniques
- Tour of ChatGPT
- Prompt engineering
- Task-based prompts
- Working with complex texts
- Prompt engineering tools
Activity:
- Text simplification
- Text summary
- Sentiment analysis
Module 3: ChatGPT Intermediate Techniques
- One-shot, few-shot, Chain-of-thought prompting
- Working with structured text and data
- Working with templates
- Interactive applications
- Integrating AI
- Plagiarism Detection Tools used: ZeroGPT, Grammarly and more
Activity:
- Multi-shot prompting
- Structured text
Module 4: ChatGPT Advanced Techniques
- Stepwise Methodology
- Advanced prompting techniques
- Chain of Thoughts
- Tree of Thoughts
- Graph of Thoughts
- Prompting as Programming
- Markdown language
- Reports or presentations creation using AI tools like Adobe Firefly
Activity:
- Generative reporting
- Synthetic data generation
- Advanced prompting practice
Module 5: ChatGPT Automation
- Introducing ADA
- Advanced prompting techniques
- Markdown language
- OpenAI API Tools
- API key management
- Automation in video workflows for efficiency using Sora
Activity:
- Generative reporting
- Synthetic data generation
- Advanced prompting practice
Module 6: OpenAI API
- Introducing APIs
- Tokens and Tokenisation
- OpenAI API
- OpenAI API Tools
- API key management
- Explore the use of Udio to create AI music content
Activity:
- Experiments with temperature
- Generating synthetic data
- Classifying an online review
Module 7: ChatGPT Security and Ethics
- ChatGPT Security
- Ethical Issues
- Legal Issues
Activity:
- Discussion of ethical and legal issues
- Select capstone presentation and sharing
Written & Practical Assessment
🏢 CORPORATE TRAINING
Equip Your Team to Retain and Grow Clients
*Subject to business eligibility for each subsidy. Enquire to find out more
Why customer relationship training for your team matters:
Build Lasting Client Trust
Train staff to listen actively and turn customer insights into better experiences.
Higher Retention, Better Outcomes
Equip teams with techniques to analyse trends and proactively engage customers.
Streamlined Client Management
Teach staff to organise records, automate follow-ups, and manage workflows.
Manage & Strengthen Customer Relationships
Course Fee & Subsidy Breakdown for Corporate
*Subject to business eligibility for each subsidy. Enquire to find out more
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