Vertical Institute Blog
Explore industry insights, practical guides, and the latest digital and AI skills trends to support your upskilling and career growth.
Popular Articles
Do PRs Have SkillsFuture Credit? What PRs Can Claim in 2026
If you’re a Permanent Resident in Singapore, you’ve probably asked yourself one thing: does PR have SkillsFuture Credit in Singapore? The short answer? No. SkillsFuture Credit only applies to Singapore citizens aged 25 and above. But that does not mean PRs are left behind. You can still access SkillsFuture-approved training with course fee subsidies. These […]
5 Reasons Why You Should Learn UX Design
User Experience (UX) Design is crucial to our digital world. It shapes how users interact with websites, mobile apps, and other digital products, ensuring they are intuitive, efficient, and enjoyable. Companies today invest heavily in UX design to improve customer satisfaction and retention. As a result, UX designers are in high demand, with job opportunities […]
Top Platforms for Data Analytics and Data Science Datasets
Have you ever had the plan but needed the platform when ideating for your next data project? Whether you’re a beginner building your portfolio, a seasoned professional sharpening your skills, or a student embarking on your first data-driven endeavour, having access to suitable datasets is crucial. To demonstrate your data analytics and data science skills, […]
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How to Upskill Yourself and Stay Ahead in a Competitive Market in 2026
As industries shift and job roles get redefined, more people in Singapore are rethinking what it means to stay employable and how to upskill yourself. We already know that upskilling is essential, but most people still struggle with how to upskill, what to prioritise, or where to begin. Nearly 3 in 5 people globally plan […]
How to Learn Search Engine Marketing: Step-by-Step Guide for 2026
Understanding how to learn search engine marketing is the first step to mastering today’s most impactful paid advertising strategies. Search engine marketing (SEM) continues to be one of the fastest, most measurable ways to gain visibility online. As AI reshapes how people search and how platforms display results, knowing how to learn search engine marketing […]
All You Need to Know About Search Engine Marketing (SEM)
Search engine marketing (SEM) is one of the most powerful ways to boost visibility online. By 2026, global digital ad spend is projected to surpass US$900 billion, with a significant share driven by paid search campaigns on platforms like Google and Bing. Whether you’re promoting a product, growing a business, or entering the marketing field, […]
A Beginner’s Guide To Search Engine Optimisation (SEO)
Search engine optimisation, or SEO, continues to be one of the most practical digital skills in 2026. Whether you’re managing a business website, launching a freelance service, or running a side hustle, knowing how to optimise your content for search is essential. It’s the difference between being discovered or disappearing in a crowded digital landscape. […]
8 Benefits of Taking an SEO Course in Singapore
The benefits of taking an SEO course in Singapore are clear. As search behaviour shifts and AI reshapes digital spaces, SEO gives you an edge. Whether you’re freelancing, career-shifting, building a brand, or simply staying relevant, SEO is the skill that ties it all together. According to DataReportal, 95.8% of Singapore’s population was actively online […]
SkillsFuture Skills Passport: 2026 Guide to the Career and Skills Passport
Job applications today often blur together. The SkillsFuture Career and Skills Passport, more commonly known as the SkillsFuture Skills Passport, is designed to change that. With templated resumes and generic skills lists, it’s hard to tell what genuinely reflects a person’s ability. For employers, that creates more uncertainty. For jobseekers, it means more pressure to […]
How to Master Keyword Research: Insights from a Digital Marketing Trainer
SEO tools are everywhere, but most beginners still struggle to start to master keyword research the right way. At Vertical Institute, digital marketing students don’t just learn what keyword research is; they see it applied in real time by Flame, the course’s in-house instructor. Whether you’re writing your first blog post or planning an ad […]
Peter Finn on Radio: How AI Is Fueling a New Wave of Scam Threats
“Hi Mum, I lost my phone! Please use this new number instead.”That’s all it takes. One simple message, and just like that, someone’s down thousands. Scammers today aren’t guessing; they’re targeting. And now, they’re using generative AI to sharpen their game. In back-to-back radio interviews on MoneyFM 89.3 and CNA 93.8, Dr Peter Finn, an […]
Learners’ Insights: The Best Place to Learn Generative AI
If you’re searching for the best place to learn generative AI, consider how fast the shift is happening Three in four workers in Singapore already use AI tools at work, and 85% say AI helps them save time, work faster, and deliver better results. While interest in AI is exploding, how do you find a […]















