Vertical Institute Blog
Explore industry insights, practical guides, and the latest digital and AI skills trends to support your upskilling and career growth.
Thought Leadership
Perspectives on Digital Skills, AI and the Future of Work
Insights from VI representatives, instructors, and partners on digital skills, AI adoption, workforce transformation, and the future of learning.
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SkillsFuture Enterprise Credit
SkillsFuture Enterprise Credit in 2026: What Employers Need to Know
A practical breakdown of how to claim SkillsFuture Enterprise Credit, plus the 30 November 2026 deadline employers should not miss.
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Generative AI
21 UTAP-Approved AI Tools in Singapore You Can Subscribe to With NTUC Subsidy (2026)
From ChatGPT to Canva, here is the full list of 21 AI tools NTUC members can subscribe to with UTAP support.
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Popular Articles
Do PRs Have SkillsFuture Credit? What PRs Can Claim in 2026
If you’re a Permanent Resident in Singapore, you’ve probably asked yourself one thing: does PR have SkillsFuture Credit in Singapore? The short answer? No. SkillsFuture Credit only applies to Singapore citizens aged 25 and above. But that does not mean PRs are left behind. You can still access SkillsFuture-approved training with course fee subsidies. These […]
5 Reasons Why You Should Learn UX Design
User Experience (UX) Design is crucial to our digital world. It shapes how users interact with websites, mobile apps, and other digital products, ensuring they are intuitive, efficient, and enjoyable. Companies today invest heavily in UX design to improve customer satisfaction and retention. As a result, UX designers are in high demand, with job opportunities […]
Top Platforms for Data Analytics and Data Science Datasets
Have you ever had the plan but needed the platform when ideating for your next data project? Whether you’re a beginner building your portfolio, a seasoned professional sharpening your skills, or a student embarking on your first data-driven endeavour, having access to suitable datasets is crucial. To demonstrate your data analytics and data science skills, […]
All Posts
All You Need to Know About Marketing Personas
Marketing personas can be said to be one of the first priorities of marketers for a long time. They are like the building blocks of any successful marketing campaigns. Crafting personas in marketing provide us with a clear picture of the preferences and wants of our target audience. Even though market segments can also help […]
Everything You Need to Know About Display Advertising
As digital advertising spendings are expected to further increase worldwide, it is not surprising that display advertising accounted for the largest ad spend share in 2021 at 244 billion USD, according to Statista. In this post, we will go over all you need to know about display advertising. What Is Display Advertising Display advertising refers […]
The Ultimate Guide to Starting Email Marketing
Do you know which existed before the other – email or the Internet? If your answer is email, you’re right. The email has come a long way and predates the Internet. According to Statista, the number of email users globally is approximately 4 billion in 2020 and is subject to further increase to 4.6 billion […]
Your Guide to Social Media Advertising
Social media advertising is a form of digital marketing whereby targeted paid advertisements are delivered to consumers through social media. The effects of social media on advertising are notable, considering how it has transformed advertising strategies over the past decade. Advertising through social media has now become essential for individuals and businesses looking to grow […]
Understanding Return On Advertising Spend (ROAS)
There are hundreds of metrics marketers can use to evaluate how successful a campaign is. As different metrics provide different insights, it is important to identify the most suitable one for every strategy. Marketing metrics allow us to track performance quantitatively and are an essential measurement tool for determining a campaign’s effectiveness. In this blog, […]
The Complete Guide to TikTok Advertising
TikTok is among the most downloaded and widely used apps, making it a lucrative platform for advertising. You should consider advertising your ad on TikTok if you want to target younger Millennial and Gen Z consumers particularly. You are losing out on a significant social media advertising option for your brand if you still believe […]
All You Need To Know About Digital Advertising
As technology becomes increasingly ingrained in our routine, we spend most of our time connected. Today, communication between companies and consumers has evolved to reach digital channels to further expand the reach of brands. There is a need for companies to alter the way they communicate with their audiences and being versed in digital advertising […]
A Complete Guide To Paid Social Media
According to Statista, the number of social media users worldwide has seen a steady increase since 2017, with nearly 3.96 billion users in the year 2022. It is not surprising that more businesses and brands are looking to harness the power of social media to boost their visibility through paid social media advertising. What Is […]
A Beginner’s Guide to Digital Marketing
Digital Marketing campaigns leverage electronic devices to deliver promotional messaging. Digital marketing is most commonly used to describe advertising campaigns that run on a computer, phone, tablet, or other electronic devices. Display ads and social media posts are just a few examples of the various formats it can take. Digital marketing is frequently contrasted with […]