AI for Digital Marketing

Get hands-on with AI for digital marketing over 21.5 hours of training. Learners apply AI tools across SEO, social media ads, email marketing and campaign analytics, guided by industry practitioners, and build skills that stand out in today’s job market.

Pay little to no cash with government subsidies

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Trusted by 50,000+ learners

AI Skills for Seniors Vertical Institute

In-person

Intakes Available

21.5 Hours Total

7 Lessons + 1 Assessment

Flexible Schedule

Weekdays or Weekends Available

Beginner Friendly

No prior background needed

Why AI Skills Matter in Digital Marketing

Digital marketing teams in Singapore are under pressure to do more with smaller budgets and faster turnaround times. AI tools now handle tasks that once took hours, from drafting ad variations to analysing campaign data, freeing marketers to focus on strategy and creative decisions that AI cannot make on its own.

Take on more without burning out – Marketers who can operate AI tools can manage more campaigns, test more variations, and turn around reports faster, without the workload growing at the same pace.
Move from execution to strategy – As AI absorbs the repetitive parts of the job, marketers are increasingly expected to focus on interpreting data, shaping campaign direction, and making creative calls that tools alone cannot.
Stay ahead of hiring expectations – As AI familiarity becomes more common in marketing job listings across Singapore, building this skill now means fewer gaps to close later as the role continues to shift.

Enrol in the AI for Digital Marketing Course

This AI for Digital Marketing Course is fully integrated with AI, giving you practical experience in tools used for automation, customer insights, and campaign personalisation, including AI-assisted SEO and search engine marketing. With SkillsFuture Credit eligibility, it’s a smart, affordable way to future-proof your marketing career.

Who Can Benefit from AI for Digital Marketing?

Aspiring Marketers: Build a foundation in AI tools early, learning how data and automation support engagement from the start of your career.

Mid-Career Marketing Professionals: Strengthen your existing strategies with AI-powered tools for personalisation, automation, and faster decision-making.

Entrepreneurs and Small Business Owners: Apply AI to improve targeting, streamline campaign workflows, and get more out of a limited marketing budget.

Students and Lifelong Learners: Understand how AI is reshaping marketing roles and build practical skills before entering the workforce.

Skills You’ll Gain in the AI for Digital Marketing Course

AI-Assisted SEO and Content – Apply generative AI tools to plan, draft, and publish SEO content, and use Google Search Console to track how it performs.
AI-Driven Campaign Optimisation – Use AI to support search engine marketing decisions, from structuring Google Ads campaigns to analysing performance metrics like CTR and ROAS.
Audience Personalisation with AI: Apply AI tools to build more targeted messaging and campaigns based on audience personas and behaviour.
Automation for Marketing Workflows: Reduce time spent on repetitive tasks such as reporting and campaign monitoring by applying AI across marketing channels.

Why Choose Vertical Institute?

🎓 50,000+ Successful Graduates – Vertical Institute has empowered thousands to advance their careers by equipping them with in-demand skills in digital marketing, AI, and other tech-driven fields.

🚀 Top-rated Training Provider – Vertical Institute is recognised as one of Singapore’s most highly reviewed providers. It consistently receives positive feedback for the quality and relevance of its training.

📈 4.9/5 Student Satisfaction – Our commitment to delivering high-quality education has earned us a near-perfect student satisfaction score.

🇸🇬 Nationally Recognised Training Standard – As an Approved Training Organisation (ATO) by SkillsFuture Singapore (SSG) and the Institute of Banking & Finance Singapore (IBF), we ensure our courses meet the highest standards for industry relevance and quality.

50,000+ Alumni graduated

#1 Most reviewed

4.9 / 5 Overall rating

Our instructors and students come from top companies

What Our Students Say About Vertical Institute

“This course sharpened my AI skills through hands-on practice with ChatGPT, Copilot, and Claude, while strengthening my prompt engineering techniques. I also explored advanced methods like Tree/Graph of Thought prompting and Custom GPTs. Grateful to Vertical Institute for a comprehensive course.”

Fion Heu

Generative AI Course Alumni, Sep 2025

Explore our Alumni Success Stories to see how Vertical Institute’s courses enriched their skills and boosted their careers.

FAQs About AI for Digital Marketing

What will I learn in this course?

The course covers AI-integrated digital marketing fundamentals, content planning and production, running online ads, SEO, SEM, Google Analytics, and email marketing, with a dedicated module on applying AI in digital marketing.

Which AI tools will I use in this course?

Learners work with ChatGPT alongside core marketing platforms including Google, Google Analytics, Meta and TikTok.

What are the attendance and completion requirements?

Learners must meet the minimum attendance requirement set by the relevant funding authority, typically 75%, and complete all required assessments and evaluations to qualify for certification.

How do I secure my spot?

Register directly on the Vertical Institute website. A non-refundable registration fee of S$10.90 (inclusive of GST) is payable upon enrolment to confirm registration.

What certification will I receive?

Learners who meet the attendance and assessment requirements receive a WSQ Statement of Attainment and a Vertical Institute Certificate of Completion.

What funding options are available for individuals?

Eligible individuals can access up to 70% course subsidy, with the balance further offset using SkillsFuture Credit and PSEA (Post-Secondary Education Account) if eligible. Use the Course Subsidy Calculator to check specific entitlements.

Does Vertical Institute offer corporate training for teams?

Yes. Corporate training is available for organisations looking to upskill teams in AI for digital marketing. Depending on business eligibility, companies can access SSG subsidy, SFEC, Absentee Payroll, and the Enterprise Innovation Scheme.

Connect with our team to discuss requirements.

What is the withdrawal and refund policy?

Withdrawal requests must be submitted in writing. Refunds are based on timing: full refund (excluding the registration fee) for withdrawals more than 14 days before the course start date, 50% for withdrawals 7 to 14 days before, and no refund within 7 days of the start date or after the course has begun. An administrative fee of $15 applies to all approved withdrawals. Refunds are calculated on the full course fee, not the subsidised amount.

What happens if I miss the attendance requirement or don't complete assessments?

Good catch, that answer was accurate but a bit stiff. The T&Cs do cover rescheduling options, so here’s a friendlier version that also gives the learner a path forward instead of just stating the penalty:

If you are unable to meet attendance or assessment requirements, do reach out early. You may lose eligibility for certification and funding in that case, and become liable for the full or balance course fee, but rescheduling to another intake is possible if you let the team know at least 14 days before the course starts.

What other courses can I take to build on my AI for digital marketing skills?

To deepen specific areas of your digital marketing skillset, you may also consider:

SEO Marketing Course — covers AI-assisted SEO strategy, keyword research, and how to work with AI content and AI overviews.

Mastering Google Analytics 4 — covers GA4 setup, marketing channel analysis, and dashboard creation for data-driven decisions.
E-commerce and Gig Platforms Course — covers digital marketplace and gig platform operations relevant to Singapore’s retail and service sectors.
Google & YouTube Marketing Course — covers Google Ads setup, YouTube video advertising, and campaign analysis.

Each course carries an AI-integrated curriculum and is WSG-accredited.