Landing Page Optimisation Course
Pay little or no cash with subsidies:
Why Learn Landing Page Optimisation
Landing page optimisation helps turn website traffic into measurable actions, such as enquiries, registrations, or sales. Google reports that even a one-second delay on mobile can reduce conversions by up to 20%, showing how page speed and user experience can directly affect campaign results.
As Singapore’s businesses deepen their digital adoption, professionals need skills that improve both visibility and conversion performance. You’ll learn how to create relevant, user-focused pages that support SEO, Google Ads, and emerging search areas such as Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), and Google AI Overviews (AIO).
You’ll learn how to:
- Improve conversion rates through clearer content, calls to action, and page structure.
- Analyse user behaviour to identify where visitors lose interest or leave.
- Run A/B tests to compare page elements and make data-backed improvements.
- Plan high-performing landing pages for traditional and AI-powered search experiences.
Learn Landing Page Optimisation at Vertical Institute
Build practical skills in conversion rate optimisation, user behaviour analysis, A/B testing, and landing page planning. You’ll also learn how strong page structure and content support SEO, GEO, AEO, and AIO.
Eligible learners may receive up to 70% SSG funding. SkillsFuture Credit, UTAP, and PSEA may also be used to offset remaining fees.
Who Should Join the Landing Page Optimisation Course?
Aspiring Marketers: Build foundational skills in SEO, conversion optimisation, analytics, and emerging areas such as GEO, AEO, and AIO.
Marketing Professionals: Strengthen your SEO and conversion optimisation expertise while adapting campaigns for traditional and AI-powered search.
Business Professionals and Entrepreneurs: Learn to optimise web pages for conversions and improve visibility across Google and AI-driven search experiences.
Students and Freelancers: Gain practical SEO and analytics skills, with an introduction to GEO, AEO, and AIO for today’s search environment.
What Skills Will You Gain from the Landing Page Optimisation Course?
These topics reflect the core SEO Marketing curriculum while applying them to landing page performance:
- SEO and Search Visibility – Learn how page structure, content, and search intent support rankings across traditional and AI-powered search.
- Keyword and Competitor Research – Use tools such as SEMrush to identify relevant keywords, analyse competitors, and uncover content gaps.
- Content and Landing Page Planning – Structure landing page content around audience needs, business goals, and clear conversion paths.
- Performance Measurement – Use Google Analytics 4 and Google Search Console to track traffic, engagement, and organic performance.
- GEO, AEO, and AIO Fundamentals – Understand how landing page content can support visibility in generative search, answer engines, and Google AI Overviews.
Why Learn with Vertical Institute
🌟 Extensive Track Record of Success
🧑🎓 Professional Certificate
Receive a Certificate of Completion from Vertical Institute and a WSQ Statement of Attainment, both recognised by employers in Singapore.
📚 Lifetime Resource Access
🤝 Community Benefits
Our instructors and students come from top companies
What Our Students Say About Vertical Institute
Celine Tay
Digital Marketing Alumni, 2023
The Digital Marketing course was highly insightful, and the materials and lessons conducted by the instructors were easily digestible. I learned a lot in less than a month and would definitely recommend it!
Jermine
Digital Marketing Alumni, 2023
My instructor and teaching assistant were helpful and provided informative materials. The lessons were well-structured, productive, and engaging. There was a lot of hands-on to ensure we understood and could apply the concepts well. I highly recommend this course.
Elvin Tay
Digital Marketing Alumni, 2024
I highly recommend the Digital Marketing course at Vertical Institute. The course was well-structured and covered key digital marketing concepts, including SEO, SEM, social media, and content marketing.
Discover Our Alumni Success Stories. See how Vertical Institute has helped learners achieve their professional aspirations and advance their careers.
Pay little or no cash with subsidies:
🏢 CORPORATE TRAINING
Drive Sustainable Growth with an SEO-Ready Team
Increased Organic Visibility
Improve search rankings and brand discoverability.
Higher-Intent Website Traffic
Attract users actively searching for solutions.
Lower Customer Acquisition Costs
Reduce reliance on paid advertising.
Book a call with our team
Discuss your career goals
Decide which course is the best for you
Understanding the government subsidies
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FAQs About the Landing Page Optimisation Course
What is the class format, and when are the classes conducted?
The course is conducted live online via Zoom over 16 hours. You’ll attend 5 lessons, including an assessment, with each class lasting 3 hours. An industry instructor leads the sessions, supported by a teaching assistant. Weekday evening and weekend schedules give you flexibility to balance work and personal commitments
Does the course include practical projects and exercises?
Yes, the course includes hands-on exercises in every session, ensuring you gain practical experience. Additionally, you will complete a final capstone project to apply optimisation strategies to real-world scenarios.
Do I need experience to join the course?
No prior experience is required. The course is beginner-friendly and designed to provide foundational knowledge, making it accessible to anyone eager to learn about landing page optimisation.
Is the course SkillsFuture Credit eligible, and are other subsidies available?
Yes. The course is eligible for up to 70% SSG funding. Singapore Citizens aged 25 and above can use SkillsFuture Credit, while eligible NTUC members may use UTAP. Singapore Citizens aged 21 to 31 may also use their PSEA balance to offset remaining fees.
Does Vertical Institute provide corporate training?
Yes. Vertical Institute offers corporate training that can be tailored to your team’s needs. Eligible companies may receive up to 70% SSG funding and use up to S$10,000 in SFEC to offset up to 90% of unfunded training costs. Further support may include Absentee Payroll funding, the Enterprise Innovation Scheme, and GST input tax claims.
Will I receive a certification upon completion?
Yes. Upon successful completion, you will receive a Certificate of Completion from Vertical Institute and a WSQ Statement of Attainment, both recognised by employers across Singapore.
What roles can I apply for after completing this course?
This course equips you with practical skills that support roles such as Digital Marketing Executive, SEO Specialist, Content Marketer, SEO Analyst, and Marketing Executive. It also helps business owners and marketing professionals improve website performance and conversion results.
Which courses work well alongside landing page optimisation?
You can deepen your skills with our Digital Marketing, Data Analytics, Generative AI, and UI/UX Design courses. Together, these courses strengthen your expertise in marketing strategy, data-driven decision-making, AI-powered workflows, and user experience to create higher-performing campaigns and landing pages.
Join the Landing Page Optimisation Course
Build practical skills in SEO, conversion optimisation, and AI-powered search. Learn how to create higher-performing landing pages and start improving your marketing results today.