#1 Singapore’s leading in-demand courses

Social Media Data Analytics Course

Learn Social Media Data Analytics to understand how campaign data shapes better marketing decisions. Analyse engagement, performance metrics, and audience insights to improve content and ad strategies. Apply SSG subsidy and SkillsFuture Credit to reduce your course fees.

Pay little or no cash with subsidies:

View Course Takes less than 3 minutes

Experience Level BEGINNER-FRIENDLY

Rating from Students 4.9/5 ON GOOGLE REVIEW

Learning Format ONLINE CLASSES VIA ZOOM

Course Duration 7 LESSONS, 3 HOURS EACH

Generative AI Course

💻 Online classes via Zoom

🗓️ 7 Lessons, 3 hours each session

👨‍💻 1 Instructor + TA supports

Apply Now Takes less than 3 minutes

Over 50,000+ learners have enrolled

Pay little or no cash with subsidies:

Why Social Media Data Analytics Gives Marketers a Competitive Edge

Brands collect large amounts of engagement and customer data, yet many fail to translate it into action. Structured analysis helps marketers understand audience behaviour, measure campaign impact, and refine messaging using performance and survey insights. While social platforms provide dashboards, knowing which metrics truly signal growth is what drives results.

This leads to measurable advantages:

Makes campaign decisions based on real performance data.
Reveals audience trends and engagement patterns.
Reduces wasted ad spend through data-informed adjustments.

Build Social Media Data Analytics Skills with Vertical Institute

Build social media data analytics skills with Vertical Institute and learn how to interpret marketing metrics across platforms. This course focuses on practical analytics within digital campaigns, including social media insights, ad performance, and basic reporting frameworks. Learn in a guided online group format and use SkillsFuture Credit and up to 70% SSG subsidy to lower your course fees.

Who Should Join the Social Media Data Analytics Course?

Digital Marketing Professionals: Strengthen your ability to interpret engagement metrics and improve campaign performance.

Business Owners and Entrepreneurs: Learn how to read analytics dashboards and evaluate whether your campaigns are delivering results.

Aspiring Digital Marketers: Build practical analytics skills that support roles in social media management and performance marketing.

Content Creators and Freelancers: Understand how to measure audience response and optimise content strategies using data insights.

Skills You’ll Gain in the Social Media Data Analytics Course

Understanding Social Media Metrics – Interpret engagement rates, reach, impressions, and conversion signals.
Campaign Performance Evaluation – Assess ad results and identify which content drives meaningful outcomes.
Basic Reporting and Insight Communication – Present data clearly to support decisions within marketing teams or client discussions.
Data-Informed Content Optimisation – Adjust content strategies using measurable trends rather than assumptions.

Why Choose Vertical Institute?

🌱 Beginner-Friendly

Courses support newcomers with no prior background and build essential tech skills from the start.

👨‍💻Hands-On Learning

Lessons focus on applied work with industry tools and project-based tasks.

💻 Expert-Led Classes

Lessons are led by industry professionals who share real examples and practical methods.

🎓 Proven Results with 50,000+ Graduates

A community of more than 50,000+ graduates highlights the strength of Vertical Institute’s programmes.

🚀 Trusted Education Partner

Vertical Institute is recognised by SkillsFuture Singapore (SSG) and The Institute of Banking & Finance (IBF) for quality training that meets national standards.

💻 Learn from Industry Experts

Our instructors are working professionals who share real-world insights and practical techniques you can apply right away.

📚Lifetime Learning Access

Learners receive ongoing access to course materials and resources.

50,000+ Alumni graduated

#1 Most reviewed

4.9 / 5 Overall rating

Our instructors and students come from top companies

What Our Students Say About Vertical Institute

Jacqueline

Digital Marketing Course Alumni

In the era where digital marketing is essential for promoting yourself or your business, this course is an informative and taught by an industry expert. Being new to this field, I learnt tons and hope to implement my newfound knowledge.

Roy Kuah

Digital Marketing Course Alumni

Reflecting on my journey through the Vertical Institute Digital Marketing Bootcamp where I honed my skills in Google Analytics, social media marketing, SEO, and SEM. This experience has not only enhanced my skills but also enriched my personal growth. Here's to continuous learning and development!

Jezpreet Dhilon

Digital Marketing Course Alumni

Thrilled to announce the completion of my Digital Marketing course with Vertical Institute! I was exposed to a myriad of insights with hands-on experience using cutting-edge tools! Grateful for the enriching journey and excited to apply these newfound skills! 💪🏼

Explore our Alumni Success Stories to see how Vertical Institute’s courses enriched their skills and boosted their careers.

FAQs About the Social Media Data Analytics Course

Is this course suitable for beginners?

Yes. The course focuses on practical marketing analytics and does not require technical experience.

How is the Social Media Data Analytics Course conducted?

Classes run live online via Zoom with an instructor and teaching assistant. In-person sessions may be available for selected intakes.

How will this course help my marketing career?

You’ll learn how to analyse campaign data, interpret metrics, and improve performance strategies. These skills are essential in digital marketing roles.

Will I receive a certificate after completion?

Yes. You’ll receive a certificate recognised by employers in Singapore and suitable for LinkedIn.

Can I use SkillsFuture Credit or funding support?

Yes. Singapore Citizens and PRs can receive up to 70% SkillsFuture Singapore Subsidy. Eligible Singaporeans may also use SkillsFuture Credit. Other funding support, such as NTUC UTAP, may apply.