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Best Email Marketing Intro Course in Singapore 2024

Learn the fundamentals of email marketing to boost your career, employability, and income potential in Singapore. Study with leading marketing experts at Vertical Institute today.
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Email Marketing Training Overview

Dive into the world of email marketing with Vertical Institute’s comprehensive Email Marketing Course. This training covers all facets of email marketing, from foundational best practices to advanced strategies for lead generation and customer nurturing. You will learn to use the latest tools and technologies, engage with detailed reports and case studies, and develop your skills in creating effective email campaigns. Additionally, the course will guide you through growing your email database and implementing email automation to convert leads into loyal customers. This broad yet detailed approach ensures you gain a robust understanding of email marketing that directly applies to the modern digital landscape.
The Benefits

Why Learn Email Marketing in Singapore?

Email marketing continues to be a pivotal component of digital marketing strategies in Singapore due to its cost-effectiveness and high return on investment. In a city-state where digital engagement is exceptionally high, mastering email marketing techniques allows businesses and marketers to directly communicate with their audience, fostering stronger relationships and driving conversions. The strategic use of email marketing in Singapore boosts visibility and ensures that promotions and content reach the right people at the right time. By enrolling in this course, you’ll gain the skills necessary to leverage these advantages, enhance your professional value, and meet the growing demand for skilled email marketers in a thriving digital economy.
Benefits Email Marketing Intro Course - Vertical Institute
Career Opportunities Email Marketing Intro Course - Vertical Institute


Career Opportunities in Email Marketing

Gaining proficiency in email marketing through Vertical Institute’s Digital Marketing Bootcamp can significantly broaden your professional opportunities. As businesses increasingly prioritise digital strategies, the demand for skilled email marketers continues to surge in Singapore and globally. Upon completing this course, you could pursue roles such as Email Marketing Manager, Digital Marketing Specialist, Content Coordinator, or CRM (Customer Relationship Management) Specialist. Each role leverages the power of email to engage customers, gain sales, and build brand loyalty. Furthermore, the analytics skills gained from email marketing are invaluable, enabling you to make data-driven decisions that can improve business outcomes.

Who Should Enrol in This Email Marketing training

Why Should Email Marketing Intro Course - Vertical Institute
Vertical Institute’s Email Marketing training is tailored for a diverse range of individuals eager to master Search Engine Marketing. This course is particularly beneficial for:
  • Marketing Professionals must enhance or update their email marketing skills to stay competitive in digital marketing.
  • Small Business Owners and Entrepreneurs are looking to leverage email marketing to boost their online visibility and sales.
  • Career Changers aspiring to enter a field with substantial growth and opportunities.
  • Recent graduates seek to distinguish themselves in the job market using in-demand digital marketing skills.
  • Freelancers aim to expand their service offerings by including email marketing to help clients increase their online impact.
This training equips students with essential skills and knowledge to excel in email marketing, whether enhancing existing skills, starting a new career path, or applying effective email marketing strategies to grow their businesses.
Why Should Email Marketing Intro Course - Vertical Institute
Career Opportunities Social Media Marketing Course in Singapore - Vertical Institute

Practical Tutorials and Activities

The Email Marketing Course at Vertical Institute emphasises hands-on learning to ensure students can apply theoretical knowledge in practical settings. Here’s what participants will engage with during the course:
  • Create a Pop-Up or Form for Lead Generation: Learn to design and implement effective lead capture forms and pop-ups that integrate seamlessly into websites, enhancing your ability to gather valuable customer information.
  • Create an Email Marketing Campaign: Participants will plan and execute a complete email marketing campaign, from concept to execution. This includes crafting compelling content, segmenting audiences for targeted messaging, and analysing the results to refine future strategies.
  • Nurturing Potential Customers with Email Automation: Gain skills in setting up automated emails that nurture leads along the customer journey. This involves creating personalised content that resonates with different segments of your audience at various stages of their engagement.
These activities are designed to provide a comprehensive understanding of how email marketing works in real-world scenarios and how to use tools and strategies to achieve marketing goals effectively.

Featured Course to Learn Email Marketing

Begin your journey into social media marketing with the Digital Marketing Bootcamp at Vertical Institute. Our comprehensive program explicitly emphasises Email marketing, covering everything from creating email campaigns to targeted segmentation.

Gain digital marketing skills in SEO, SEM, social media & more.

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Class Details and Support

7 lessons, 3 hours each lesson

7 lessons, 3 hours
each lesson

Fully Online Zoom Classes

Fully Online
Zoom Classes

1 Instructor, 1-2 Teaching Assistants

1 Instructor, 1-2 Teaching Assistants

Live Q&A sessions

Close mentorship and guidance from instructors

Weekly free consultation slots

Capstone project feedback from instructor

Out of class support from TAs and instructor

Why Choose Vertical Institute?

Choosing Vertical Institute for your Facebook marketing education offers unique advantages that set us apart in the competitive field of marketing training:


Upskill with our Data Analytics course without no prior background or experience.

Professional Certificate

Professional Certificate

Gain an accredited Data Analytics Certification in Singapore.

Expert-led Learning

Expert-led Learning

Learn new concepts and tools through expert-led lectures, discussions, assignments and project work.

Personalised Feedback

Personalised Feedback

Receive individualised feedback and support from your instructional team with free 1-on-1 consultations.

Capstone Project

Capstone Project

Apply what you’ve learned to create a capstone project solving a real-world data problem

Community Benefits

Community Benefits

Be part of the VI community where members can leverage connections with alumni, instructors and experts

Career Support

Career Support

Dedicated career support and matching with hiring partners

Hands-on Training

Hands-on Training

Fully hands-on training with industry tools

Our Happy Students

What Our Students Say About Vertical Institute

Hearing directly from our students offers the most genuine insight into the impact of Vertical Institute’s Facebook marketing courses. Here are just a few examples of how our specialised training has transformed careers and lives:
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De Sheng

Cybersecurity Bootcamp Alumni

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Data Analytics Bootcamp Alumni

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Digital Marketing Bootcamp Alumni

More FAQs About Email Marketing

What makes email marketing crucial in digital marketing?

Email marketing is essential in digital marketing because it provides direct and personalised communication with an audience relatively cheaply. It enables businesses to build relationships, enhance customer engagement, and drive conversions through targeted content. Moreover, email marketing delivers measurable results, offering insights into user behaviour and campaign effectiveness, which are critical for optimising marketing strategies.

What skills will I learn in this Email Marketing training?

Participants in our Email Marketing training will learn a range of skills, including designing effective email campaigns, using advanced tools for automation, segmenting audiences for better targeting, and analysing performance data to improve future campaigns. The course will also cover legal and ethical guidelines like Personal Data Protection Act (PDPA)to ensure compliance in all marketing communications.

How long does it take to learn email marketing?

Mastering the fundamentals of email marketing effectively requires structured and focused learning. Our Email Marketing course at Vertical Institute is designed to comprehensively cover all necessary aspects within 21 hours, divided into seven sessions of 3 hours each. This timeframe is optimised to accommodate both the required breadth of content to understand email marketing strategies fully and the depth of detail needed to apply these strategies practically. Students are guided through each module with a blend of theory and practical exercises, ensuring they can use what they’ve learned immediately and continue to build on this foundation as they progress in their careers.

Are email marketers in demand?

Email marketers are highly sought after in today’s digital economy, where direct and personalised communication is prized. The growing reliance on digital platforms for marketing makes skills in email marketing especially valuable. Industry statistics forecast a significant increase in the value of email marketing, expected to reach nearly $18 billion by 2027, up from $7.5 billion in 2020. This growth indicates a robust demand for skilled professionals who can craft effective email strategies that engage customers and drive sales. Those trained in email marketing are well-positioned to take advantage of these expanding opportunities in corporate settings, agencies, or freelance capacities.

Is email marketing effective in Singapore?

Email marketing is a particularly effective strategy in Singapore, where digital engagement rates are exceptionally high. Research from Econsultancy shows that most companies rate their email marketing efforts as having a ‘good’ or ‘excellent’ return on investment. This effectiveness is attributed to the ability of email marketing to directly reach customers with personalised messages, which significantly enhances the likelihood of engagement and conversion. With the proper training, such as that provided by the Vertical Institute, marketers can develop the skills necessary to harness the full potential of email marketing, creating campaigns that deliver measurable results and substantial business growth.

Is the Email Marketing training suitable for beginners?

Yes, our Email Marketing training is designed to be accessible to beginners without experience in digital marketing. The course starts with the basics of email marketing, such as understanding email platforms and campaign setup, and gradually moves to more advanced topics, ensuring a comprehensive learning journey.

What subsidies can I use to offset the course fees?

The Email Marketing training, part of the Digital Marketing Bootcamp at Vertical Institute, is supported by significant government subsidies, making it more accessible:

  • IBF Subsidy:
    • Singaporeans aged 40 and above receive a 70% subsidy, with course fees after subsidy being $643.50 (including GST).
    • Singaporeans below 40 and all PRs (Permanent Residents) receive a 50% subsidy, with course fees after subsidy being $973.50 (including GST).
  • Additional Financial Support Options:
    • All Singaporeans aged 25 years and older can use their SkillsFuture Credits to offset any remaining fees after funding.
    • NTUC members can utilise UTAP to offset 50% of the remaining fees, up to a cap of $500 per year.

This tiered subsidy structure ensures that learners from various backgrounds can afford the training, thus enhancing their digital marketing skills and reducing financial burden. Instalment plans are also available at Vertical Institute to further alleviate financial burdens, providing an added layer of accessibility

Start Your Journey in Email Marketing Today

Kickstart a transformative journey in digital marketing with the comprehensive Email Marketing course at Vertical Institute. Whether you are a beginner who’s eager to enter the field or a seasoned professional looking to refine your skills set, this training will equip you with the knowledge and tools necessary for success.

By choosing our program, you will not only master the art of email marketing but also position yourself to take advantage of the growing demand for skilled marketers in this lucrative field. Our course offers fundamental knowledge and practical experience, ensuring you are ready to tackle real-world challenges and achieve significant results.

Take the first step towards becoming an email marketing expert today. Don’t miss this opportunity to enhance your career, expand your professional network, and significantly impact your organisation’s marketing strategy.