Social Media Digital Marketing Course
Ready to turn social media into a career advantage? Vertical Institute’s Social Media Digital Marketing Course gives you real-world skills to plan, run, and optimise campaigns on platforms like TikTok, Instagram, and Facebook. Learn directly from industry pros, complete the course in just 21 hours, and unlock up to 70% in course subsidies.
Our instructors and students come from top companies
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Why Social Media Digital Marketing Skills Matter Today
Social media marketing is one of the most in-demand skill sets across industries. Whether you’re switching careers or growing your business, it’s a smart move.
- Boost your earning potential – Social media marketers in Singapore can earn over SGD 5,500/month, especially with skills in paid ads and analytics.
- Step into a high-growth career – Roles in digital marketing, content strategy, and paid ads continue to rise across tech, media, and finance sectors.
- Apply your skills anywhere – From startups to global brands, these tools are relevant across industries, making them highly transferable.
- Grow your own business online – Learn to attract customers, increase engagement, and turn followers into revenue without hiring an agency.
Build Practical Skills with a Short, AI-Integrated Course
The Social Media Digital Marketing Course is a 21-hour, hands-on programme designed for those who want to learn without committing to long-term study. This AI-integrated course covers key platform tools currently used across the industry. Eligible learners may access subsidies through SkillsFuture Credit, IBF, UTAP, and other available funding schemes.
Featured Course to Learn Social Media Digital Marketing
Learn how to plan, execute, and measure campaigns across platforms like Instagram, TikTok, and Facebook. This course covers content strategy, paid ads, SEO, analytics, and more — all integrated with AI tools today’s marketers use.
21 hours
7 lessons, 3 hours each
Online Zoom Lessons
Flexible Schedules
Gain digital marketing skills in SEO, SEM, social media & more.
Claimable withSFC & UTAP
Who Will Benefit from Learning Social Media Marketing?
This course is designed for learners, from first-timers to experienced professionals, at every stage.
Aspiring Social Media Managers
Build a strong base in content planning, paid campaigns, SEO, and analytics — starting from the fundamentals.
Mid-Career Digital Marketers
Expand your toolkit with AI-driven strategies, platform-specific techniques, and campaign optimisation methods.
Entrepreneurs and Business Owners
Learn how to grow your brand, drive engagement, and convert followers into customers using real social insights and ad tools.
Students and Lifelong Learners
Build job-ready digital marketing skills while staying updated on platform trends, audience behaviour, and data-driven strategies. Earn a certification recognised in Singapore to support your future career path.
Key Skills You’ll Gain from the Social Media Marketing Course
Develop tailored content strategies for platforms like Instagram, TikTok, and Facebook based on audience behaviour and platform dynamics.
Learn how to structure, launch, and monitor paid promotions focusing on reach, engagement, and return on spend.
Understand how search trends and keyword intent connect with content visibility across web and social channels.
Gain confidence in using dashboards and tools to assess performance, adjust strategies, and report on results.
Explore how AI tools can support faster content creation, audience targeting, and campaign planning.
Upskill with subsidies
With government subsidies, we’ve eased your financial burden, allowing you to focus on your learning journey.
Up to 70% Subsidy
Eligible Singaporeans & PRs can obtain up to 70% funding support.
SkillsFuture Credits
Singaporeans aged ≥25 may use their SFC to fully offset course fees after funding.
NTUC UTAP
NTUC Union members can use UTAP to offset 50% of unfunded course fees (capped at $250/year).
Why Choose Vertical Institute?
Vertical Institute is an Approved Training Organisation under SkillsFuture Singapore (SSG) and the Institute of Banking & Finance (IBF), offering recognised qualifications aligned with national standards.
All programmes are conducted online during evenings or weekends, making it easy to upskill without pausing your career or daily commitments.
Learn from instructors with real-world experience at companies like Google, Gojek, Grab, and Alibaba — bringing insider knowledge directly into the classroom.
With thousands of learners across Singapore, our track record shows proven outcomes in tech education and digital career advancement.
Learn from Social Media Marketing Professionals
Our instructors work in top brands and media firms and bring up-to-date knowledge into the classroom.
Danielle
Regional Industry Director (APAC) - Teads
Martin
Founder and Principal Consultant - The Gain Lab
What Our Students Say About Vertical Institute
Cleo Chua
Digital Marketing Alumni
During the course, I learned the latest strategies in SEO, content marketing, and social media. Excited to apply my new skills in future opportunities!
Explore our Alumni Success Stories to see how past learners have transitioned into digital marketing roles and advanced their careers across industries.
Your Social Media Digital Marketing Career Starts Here
Train in content strategy, paid ads, SEO and more with our Social Media Digital Marketing Course. Funding support is available to eligible learners.
FAQs about the Social Media Digital Marketing Course
How is the course structured and delivered?
The Social Media Digital Marketing Course consists of 21 hours of live online training, delivered across 7 sessions. Each session runs for 3 hours and is led by an experienced marketing professional, supported by a teaching assistant to guide your learning.
Is this course suitable for beginners in marketing?
Not at all. The course is designed to help all learners build up from the basics. You’ll cover core concepts like campaign planning, platform tools, and performance metrics, supported by AI-enhanced learning.
Do I need any special software or setup?
All you need is a stable internet connection and a laptop or desktop. Most tools used in the course are browser-based and free or provided during class. No special software installations are required.
What kinds of jobs can this course help prepare me for?
Graduates often move into roles such as Social Media Executive, Digital Marketing Specialist, Content Strategist, and Paid Ads Coordinator. The course provides skills relevant across industries, including retail, tech, finance, and media.
Is there a certificate awarded upon course completion?
Yes. You’ll receive a Certificate of Completion recognised in Singapore, which can be added to your resume or LinkedIn profile to support your career growth.
Are there funding options to reduce the course fees?
Eligible Singaporeans and PRs can offset course fees with the following subsidies:
- IBF Subsidy: Up to 70% for eligible learners
- SkillsFuture Credit: Use available credits to cover remaining fees
UTAP (for NTUC members): Claim up to 50% of unfunded fees, capped at
Can companies enrol employees in this course?
Yes. We offer team-based training solutions. This course is suitable for marketing teams looking to upgrade skills in content strategy, ad performance, and digital analytics. Companies may also be eligible for Absentee Payroll funding to offset employee training hours.
Book a call with our team to learn more about corporate enrolments and available support.
What other courses can I take to grow my digital marketing skills?
Once you’ve completed the Social Media Digital Marketing Course, consider exploring these related programmes at Vertical Institute:
- Data Analytics – Understand marketing data and customer trends.
- Generative AI – Explore how AI tools support content and marketing tasks.
- UI/UX Design – Learn how design impacts user engagement and digital performance.
Book a call with our team
Discuss your career goals
Decide which course is the best for you
Understanding the government subsidies