Vertical Institute Blog
Explore industry insights, practical guides, and the latest digital and AI skills trends to support your upskilling and career growth.
Thought Leadership
Perspectives on Digital Skills, AI and the Future of Work
Insights from VI representatives, instructors, and partners on digital skills, AI adoption, workforce transformation, and the future of learning.
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SkillsFuture Enterprise Credit
SkillsFuture Enterprise Credit in 2026: What Employers Need to Know
A practical breakdown of how to claim SkillsFuture Enterprise Credit, plus the 30 November 2026 deadline employers should not miss.
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Generative AI
21 UTAP-Approved AI Tools in Singapore You Can Subscribe to With NTUC Subsidy (2026)
From ChatGPT to Canva, here is the full list of 21 AI tools NTUC members can subscribe to with UTAP support.
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Popular Articles
Do PRs Have SkillsFuture Credit? What PRs Can Claim in 2026
If you’re a Permanent Resident in Singapore, you’ve probably asked yourself one thing: does PR have SkillsFuture Credit in Singapore? The short answer? No. SkillsFuture Credit only applies to Singapore citizens aged 25 and above. But that does not mean PRs are left behind. You can still access SkillsFuture-approved training with course fee subsidies. These […]
5 Reasons Why You Should Learn UX Design
User Experience (UX) Design is crucial to our digital world. It shapes how users interact with websites, mobile apps, and other digital products, ensuring they are intuitive, efficient, and enjoyable. Companies today invest heavily in UX design to improve customer satisfaction and retention. As a result, UX designers are in high demand, with job opportunities […]
Top Platforms for Data Analytics and Data Science Datasets
Have you ever had the plan but needed the platform when ideating for your next data project? Whether you’re a beginner building your portfolio, a seasoned professional sharpening your skills, or a student embarking on your first data-driven endeavour, having access to suitable datasets is crucial. To demonstrate your data analytics and data science skills, […]
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Your Guide to PPC advertising
PPC advertising is a type of paid digital advertising aimed at increasing web traffic among a specified target audience. This guide covers everything you need to know about PPC, including how it works from planning to execution. What is PPC in Digital Marketing? PPC advertising is part of digital marketing, with campaigns run across websites, […]
Digital Marketing Analyst Definition, Job Roles and Salary
A digital marketing analyst’s role is to evaluate the effectiveness of the company’s marketing campaign and recommend workable tactics to boost results. He or she should have a data-driven mindset and be adept at deciphering data to produce insights. Reading this article will help you gain a better idea of what it involves and how […]
Creating An Effective Digital Marketing Strategy Guide
A digital marketing strategy is defined as a plan for building a digital presence on online platforms. These channels can include social media, paid advertisements, websites, and more. Digital marketing campaigns are known to be the basis of any digital marketing strategy. Together, they work in tandem to steer your business towards achieving your set […]
How To Become A Digital Marketer In Singapore
Interested to become a digital marketer in Singapore? Excellent choice! The vibrant digital scene is ripe with potential, offering the perfect canvas for ambitious marketers. If you’ve ever wondered how to carve your own path in this exciting field, you’re in the right place. We’ve put together a simple roadmap to guide you. In five […]
Digital Marketing Salary Singapore: 2026 Salary Guide for Every Career Level
digital marketing course
A Beginner’s Guide To AIDA Marketing Model
The AIDA marketing model is one which many marketers find useful since it is one that we apply in our everyday lives, sometimes without even realising it. Marketing frameworks assist content marketers by streamlining the marketing process. Although there are various frameworks, the AIDA marketing model still remains one of the most widely-used and long-lasting […]
5 Tips to Build your Content Marketing Strategy
Whether you’re starting out in content marketing or seeking to optimise your existing content, a content marketing strategy is crucial. However, it may be challenging to develop a strategy that works well with your overall marketing plan and your business. So, here are 5 tips to build your content marketing strategy to maximise your content […]
An Introduction To Key Performance Indicators
KPI is a term that is often heard and used in business meetings or conversations. But, how can you define KPI in marketing? A key performance indicator (KPI) is a measurable characteristic that shows how well any company is achieving its key business goals. To put it simply, a KPI is an objective you are […]
All you Need to Know About Organic Social Media
Organic social media is excellent for attracting attention without having to pay for the advertisement space. The main way to do this is through organic content\ social media techniques. This includes blogging, scheduling social media posts, and sharing other people’s information. The key to organic social is gradually growing your network and interacting with them. […]